Vietnam Tourism Ambassador Program: A Pathway To Global Recognition

Published on September 15, 2025

Since 2011, nan title of Vietnam Tourism Ambassador has been awarded to respective notable figures who person made important contributions to promoting nan country’s tourism connected a world scale. The programme was created to fortify Vietnam’s tourism identity, pinch nan thief of influential individuals from various backgrounds, to showcase nan nation’s earthy beauty, taste heritage, and unsocial offerings. These ambassadors play a important domiciled successful shaping Vietnam’s image overseas and bridging nan spread betwixt nan federation and nan world.

The conception of tourism ambassadors emerged during a pivotal clip for Vietnam’s tourism industry. As nan state sought to found a chopped nationalist brand, it became clear that harnessing nan powerfulness of influential nationalist figures would beryllium an effective measurement to beforehand nan federation to world audiences. By appointing these ambassadors, Vietnam aimed to utilize nan individual charm, talents, and networks of nan chosen individuals to pull world attraction and summation tourism.

Pioneering nan Path: Ly Nha Ky and nan Role of Film

The travel began successful 2011 pinch Ly Nha Ky, a celebrated actress, who became Vietnam’s very first Tourism Ambassador. Known for her poise, negotiated skills, and beardown presence, Ly Nha Ky took connected nan domiciled pinch awesome enthusiasm. One of her astir notable achievements was her successful run for Ha Long Bay to beryllium recognized arsenic 1 of nan caller Seven Natural Wonders of nan World. This accomplishment marked a breakthrough successful nan nation’s tourism promotion and brought world visibility to Vietnam’s unthinkable earthy landscapes. Ly Nha Ky’s efforts highlighted really individual power and defense could make a powerful effect connected tourism development.

Vietnamese Cuisine: A Global Language pinch Bobby Chinn

From 2014 to 2017, Bobby Chinn, a well-known personage cook of Vietnamese descent, took connected nan work of promoting Vietnam’s culinary practice connected nan world stage. His beingness successful world media, peculiarly connected world tv shows, introduced audiences to nan delightful tastes of Vietnamese cuisine. Dishes for illustration pho, banh xeo, and goi cuon (spring rolls) became taste ambassadors successful their ain right, serving arsenic cosmopolitan symbols of Vietnam’s rich | culinary traditions. Through his tv appearances and cooking demonstrations, Bobby Chinn successfully turned nutrient into a mean of taste exchange, helping span gaps and fostering a deeper knowing of Vietnam’s divers nutrient culture.

Cultural Diplomacy successful Paris: Anoa Suzanne Dussol Perran’s Contribution

In summation to nan nutrient scene, Vietnam’s cultural diplomacy besides thrived done nan efforts of Anoa Suzanne Dussol Perran, a French-Vietnamese entrepreneur. From 2014 to 2017, she utilized her level successful Paris to beforehand Vietnam done taste events and gatherings. Her initiative, Maison du Vietnam (Vietnam House), became a notable venue for bringing together overseas Vietnamese and world visitors. By showcasing Vietnamese traditions, arts, and taste performances, Anoa Suzanne Dussol Perran helped further cement Vietnam’s spot successful nan world taste landscape. Her activity emphasized nan value of cultural exchange and nan domiciled of nan diaspora successful supporting nan country’s tourism agenda.

The Influence of Cinema: Jordan Vogt-Roberts and Vietnam’s Cinematic Landscapes

In caller years, Jordan Vogt-Roberts, a Hollywood director, has utilized nan powerfulness of cinema to present Vietnam’s stunning landscapes to millions of group worldwide. His blockbuster action film, Kong: Skull Island, not only captivated audiences but besides showcased nan melodramatic beauty of places for illustration Trang An, Ha Long, and Quang Binh. The film, which became a world hit, acted arsenic a cinematic advertisement for Vietnam, highlighting nan country’s breathtaking earthy sites. With millions of moviegoers exposed to these iconic landscapes, Vietnam’s tourism entreaty was taken to caller heights, pinch nan movie acting arsenic a gateway to discovering nan country’s unsocial beauty.

Ly Xuong Can: The Longest-Serving Ambassador and His Impact successful Korea

Another important fig successful Vietnam’s tourism promotion is Ly Xuong Can, besides known arsenic Lee Chang Kun successful Korea. A 31st-generation descendant of nan Vietnamese King Ly Thai To, Ly Xuong Can was appointed arsenic nan Tourism Ambassador to nan Republic of Korea successful 2017. His dedication and contributions person made him nan longest-serving ambassador successful nan program’s history, having served for aggregate consecutive terms. His heavy knowledge of some Vietnamese and Korean cultures has enabled him to foster meaningful connections betwixt nan 2 nations. Through galore roadshows, media campaigns, and events, he has contributed to a dependable summation successful Korean tourer arrivals to Vietnam. In 2023, Korean visitors to Vietnam reached 3.6 million, a number that grew to 4.5 million successful 2024, pinch projections suggesting moreover higher numbers successful 2025.

Shaping a New Era of Tourism Ambassadors

The occurrence of Vietnam’s tourism ambassador program has not only raised nan country’s floor plan globally but has besides encouraged grassroots engagement successful tourism promotion. Many Vietnamese people, particularly younger generations, person actively participated successful showcasing their hometowns done integer platforms specified arsenic livestreams, vlogs, and societal media. Locals are progressively sharing their individual experiences, promoting attractions specified arsenic earthy wonders, people festivals, and section products to a world audience.

Looking forward, Vietnam plans to nurture a caller procreation of tourism ambassadors, peculiarly among nan younker successful section communities. With nan emergence of digital platforms and caller technologies for illustration virtual reality (VR), livestreams, and moreover nan metaverse, Vietnam intends to enactment up of nan curve successful position of innovative tourism marketing. This caller activity of ambassadors will not only proceed to correspond Vietnam but besides beryllium actively progressive successful nan international cooperation basal for nan occurrence of tourism diplomacy.

The Future of Vietnam’s Tourism Diplomacy

As highlighted by Deputy Minister of Culture, Sports and Tourism, Ho An Phong, tourism ambassadors service arsenic a “soft bridge” betwixt Vietnam and nan world. They thief coming Vietnam arsenic a safe, welcoming destination while highlighting its unsocial blend of contented and modernity. With their contributions, Vietnam has successfully positioned itself arsenic a move tourism destination, attracting millions of visitors and expanding world liking successful nan country’s culture, landscapes, and hospitality.