Vietnam Strengthens Tourism Ties With South Korea By Opening Promotion Office In Seoul, Here Is Everything You Need To Know Now

Wednesday, July 23, 2025

Vietnam has marked a caller measurement successful boosting tourism practice pinch nan Republic of Korea (RoK), pinch nan caller opening of its tourism promotion typical agency successful Seoul connected June 28. This caller program, carried retired by nan Vietnam Tourism Association and nan Vietnamese Embassy in nan Republic of Korea, is different effort to seduce much of nan country’s visitors to sojourn and to deepen strategical relations successful nan discourse of tourism exchange.

A New Chapter of Bilateral Tourism Cooperation

The recently launched Vietnam Tourism Promotion Office is Vietnam’s first imperishable tourism practice successful South Korea. In his reside astatine nan launch, Vu The Binh, Vice Chairman of nan Vietnam Tourism Association stressed that nan launching is an important measurement into nan caller shape successful nan guidance of sustainable and systemic trading of Vietnam tourism successful this clip of world integration. He said nan era successful which we could conscionable count connected seasonal promotions to execute scattered results and nan number of years we request to consistently activity successful cardinal markets specified arsenic South Korea for semipermanent beingness is over.

Destination branding coming is astir doing a batch much than distributing brochures astatine recreation fairs, it’s astir knowing connected nan crushed what nan marketplace looks like, being adaptable and having elastic strategies to cater to circumstantial traveller and traveller marketplace conditions. Through specified an installation successful Seoul, Vietnam receives nonstop accusation concerning Korean attitudes and behaviors successful tourism and recreation truthful that it tin amended equip itself successful nan competitory tourism market..

The Promotion Office, A “Soft Bridge” to Break done Communication Walls

According to Vietnam’s ambassador to South Korea, nan agency is much than a trading hub. Vu Ho called it a “soft bridge” that acts arsenic a nexus betwixt 2 cultures done tourism, deepening communal knowing while inspiring imaginable practice successful nan improvement of products, media business arsenic good arsenic two-way visiting.

On nan inaugural day, nan agency organized a roadshow and B2B networking session, which was participated by complete 80 tourism companies from India and South Korea and was extensively covered by 13 South Korean media. This instant obviation permitted Vietnamese destinations to beryllium fixed contiguous entree to Korean circuit operators and media beyond nan celebrated hotspots of Da Nang, Phu Quoc and Hanoi to beforehand caller destinations and master experiences.

Focusing connected Upcoming Trends successful Travel

The opening was besides an opportunity to shed ray connected latest tourism trends of Korean tourists. Immersive taste experiences, high-end wellness retreats, sustainable (green) tourism and Meetings, Incentive, Conference and Exhibition (MICE) recreation were among nan rising demands.

As progressively much Korean travelers look for acquisition and nan eco, Vietnam has been gearing itself up to entreaty to these caller trends. By grasping and responding to specified preferences connected nan crushed successful Seoul, Vietnamese tourism players tin create tailor-made products which meet Korean’s request and successful move heighten nan visitant experience.

Flexible Model Demonstrating Promotional Sustainability

What separates this promotion agency is its structure: it is headed by nan Vietnam Tourism Association, a master nongovernmental group. The attack is opposed to nan fixed, publicly-funded run agendas of nan past and alternatively offers nan intends to accommodate readying successful consequence to existent circumstances and developments, creating opportunities for societal and backstage partners to get much involved.

This exemplary correspond a transcript exemplary for nationalist promotion successful nan early of Vietnam. It’s already been reported that akin branches will commencement forming successful different precocious privilege marketplace specified arsenic Japan, China, U.S. and Europe. Every marketplace besides known to person different preferences and taste standards, by localizing and being coming physically successful Vietnam we are apt to spell aft assemblage pinch respect and sensitivity to its needs.

Building A Stronger National Brand from Within

The Vietnam Tourism Board, establishing nan Seoul agency intends a caller level of tourism strategy for Vietnam – The promotional efforts focused connected Korea represented Vietnam until nan clip which nan Seoul agency opened, but it is going to beryllium changed to its ain brand. It is suggestive of a displacement from campaign-based communications to value-chain trading and sustained world profile.

Vietnam has already established itself arsenic a “popular destination” successful nan world. Now, adopting organization frameworks specified arsenic overseas tourism offices, nan state is improving outreach capabilities, deepening partnerships and aiming to go a top-tier world recreation brand. These offices are nan “soft ambassadors,” and they wed trading pinch civilization and diplomacy and successful nan process tourism is turned into an motor of economical development.

Looking Ahead

The Vietnam Tourism Promotion Office successful Seoul is much than conscionable for show—it’s an existent measurement successful restructuring really Vietnam will beryllium dealing pinch nan world tourism market. It highlights nan value of stable, semipermanent relationships, on-the-ground knowledge, and nan master scope astatine a clip erstwhile travelers want to person experiences that are meaningful and well-vetted.

Through this effort, Vietnam is not conscionable advertizing its destinations—it is creating a unified and early impervious tourism ecosystem that centers connected teamwork, planning, and a shared taste exchange. The knock-on effects of specified a strategy mightiness good mould nan style of Vietnamese tourism for nan adjacent 10 years.