Vietnam Strengthens Its Tourism Promotion In China With New Digital Transformation, Cultural Exchange, And Sustainable Growth To Attract High-value Visitors

Published on October 25, 2025

The Vietnam National Authority of Tourism (VNAT) and nan Tourism Development Support Fund are promoting a Vietnam tourism preamble programme successful Beijing, Chongqing, and Chengdu from October 20 to 28, 2025. The program’s taxable is “Viet Nam – Timeless Charm – Authentic Experiences, Living pinch Green Heritage” and is aimed astatine not only showcasing Vietnam’s rich | taste and earthy practice but besides upholding its passion for sustainable, smart, and digitally upgraded tourism. By tactically targeting China, 1 of Vietnam’s biggest root markets for tourism, nan inaugural intends to build a stronger narration and summation visitant numbers, assisting Vietnam successful attaining its semipermanent tourism improvement goals.

Strengthening Bilateral Ties Through Tourism Cooperation

Vietnam and China stock a deep taste connection and geographical proximity, which person contributed to close tourism cooperation complete nan years. The 2 countries person agelong been tourism partners, pinch robust direct flights and chartered recreation routes supporting cross-border tourism. The 2025 tourism campaign intends to reenforce these ties, helping to summation some the amount and value of visitant arrivals from China. By promoting Vietnam’s rich | taste tapestry and eco-friendly tourism initiatives, Vietnam seeks to position itself arsenic a apical travel destination for Chinese tourists, particularly arsenic tourism continues to rebound post-pandemic.

Key Focus Areas of nan Vietnam-China Tourism Programme

1. Business-to-Business (B2B) Networking Opportunities: One of nan main highlights of nan programme is its B2B relationship activities, offering a level for travel agencies, airlines, hotels, and tourism stakeholders to grow their partnerships. This will unfastened avenues for deeper collaboration betwixt Vietnamese and Chinese enterprises, facilitating nan improvement of caller tourism products and services that cater to Chinese travelers. By enhancing these business relationships, Vietnam intends to streamline recreation offerings and amended tourism work standards for Chinese tourists.
2. Promoting Vietnam’s Key Tourism Products and Destinations: The promotional run highlights Vietnam’s diverse tourism offerings, including its iconic destinations, cultural attractions, and new visa policies. Presentations will attraction connected nan latest infrastructure developments, tourism policies, and sustainable tourism strategies aimed astatine attracting high-value visitors, specified arsenic those willing successful wellness tourism, MICE tourism, premium recreation experiences, and more. The programme besides features discounted packages for tours, flight offers, and special edifice vouchers for Chinese tourists, helping to summation request and interest.
3. Cultural Exchange Through Artistic Performances: As a intends of deepening nan taste connection, nan programme besides offers artistic performances that blend accepted Vietnamese music, dance, and modern creation forms. These performances are designed to supply Chinese visitors pinch a richer knowing of Vietnam’s cultural identity, helping to build a span betwixt nan two nations done creation and shared history. By showcasing Vietnam’s vibrant arts scene, nan programme fosters taste knowing and positions Vietnam arsenic a cultural tourism destination.
4. Collaborating pinch Chinese Tourism Authorities and Partners: During nan programme, VNAT met pinch Chinese tourism authorities, industry associations, and major recreation enterprises to research further opportunities for joint promotional efforts, tourism merchandise development, and service improvements. By strengthening tourism diplomacy, nan programme intends to promote increased tourism exchanges and heighten connectivity betwixt nan 2 countries. This collaboration will thief amended tourism infrastructure and create shared tourism products, specified arsenic cross-border tours and joint trading campaigns that will entreaty to some Chinese and Vietnamese travelers.

Strategic Goals: Aiming for Sustainable Growth and Premium Tourists

The Vietnam-China tourism promotion campaign successful 2025 is portion of a broader effort to elevate Vietnam’s position successful nan Chinese outbound market. With a target of expanding Chinese visitant arrivals by 20-30% successful 2025, Vietnam hopes to expand its tourism offerings beyond accepted marketplace segments. While leisure tourism remains vital, nan programme will besides target higher-value segments for illustration MICE tourism, wellness, golf, and premium travel. By focusing connected niche markets, Vietnam is positioning itself to pull able travelers from China who activity luxury and authentic experiences.

The Vietnam National Authority of Tourism besides emphasizes nan request to restructure nan tourism sector towards much sustainable and innovative practices. This involves implementing green tourism initiatives, energy-efficient technologies, and digitally-driven solutions to beforehand sustainable tourism while minimizing biology impact. The improvement of smart tourism technologies, specified arsenic AI-driven itinerary readying and e-payment solutions, will further heighten nan tourer acquisition and create a seamless recreation journey for Chinese visitors.

Digital Transformation: A Key Enabler for Vietnam’s Tourism Growth

A awesome attraction of nan programme is nan digital transformation of tourism trading and services, which will thief Vietnam scope nan younger, tech-savvy Chinese audience. Through nan usage of social media platforms, mobile apps, and interactive integer tools, Vietnam intends to make it easier for Chinese visitors to entree information, book recreation services, and scheme their trips. E-commerce platforms and online booking systems are becoming cardinal devices for attracting travelers and making nan booking process much streamlined. Digital storytelling and nan usage of virtual reality (VR) and augmented reality (AR) successful tourism trading are besides portion of nan campaign’s strategy to prosecute Chinese visitors and promote much interactive experiences.

Additionally, nan business pinch Chinese platforms specified arsenic WeChat, Weibo, and Ctrip will thief dispersed Vietnam’s tourism connection acold and wide, reaching millions of imaginable travelers. Digital translator is not conscionable astir marketing, but besides astir improving nan tourism experience itself done technology-enabled services specified arsenic online check-ins, contactless payments, and smart metropolis technologies that heighten nan wide visitant experience.

Long-Term Benefits: A Path Toward Sustainable Tourism Growth

The Vietnam-China tourism promotion programme is designed to execute some short-term gains and long-term benefits for nan Vietnamese tourism sector. By expanding visitant arrivals, strengthening business partnerships, and enhancing cultural exchange, nan run intends to boost nan tourism economy successful Vietnam while diversifying tourism offerings for Chinese travelers. The programme besides contributes to Vietnam’s soft power by showcasing nan nation’s rich taste heritage, natural beauty, and sustainable tourism practices connected nan world stage.

Looking forward, nan Vietnam National Authority of Tourism intends to build connected nan momentum generated by this run by expanding partnerships pinch other world markets, integrating sustainable tourism practices, and enhancing destination management. The extremity is to make Vietnam not only a top destination for Chinese tourists but besides a leader successful smart, sustainable tourism successful nan broader Asian market.

A Bright Future for Vietnam’s Tourism Sector

Vietnam’s tourism run successful China is simply a strategical move to summation visitant numbers, amended bilateral relations, and make Vietnam a apical destination successful nan Asian tourism market. By emphasizing taste exchange, technological innovation, and biology tourism, Vietnam seeks to fortify its enslaved pinch Chinese travelers and connection them authentic and high-value experiences. Through partnership, business collaboration, and exertion integration, Vietnam is not acold from becoming nan world’s starring tourism destination, welcoming millions of visitors annually while protecting its valuable taste practice for early generations.