Vietnam’s Digital Tourism Transformation: A New Era For Global Travelers

Thursday, July 24, 2025

In caller years, nan tourism manufacture successful Vietnam has undergone important integer transformation. Innovative technologies specified arsenic Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI) person go nan attraction of attention. These technological advances are changing really group from astir nan world acquisition Vietnam’s rich | taste practice and offering afloat individualized, personalized recreation experiences for them. The imagination of government, mixed pinch nan strengths of each those engaged successful tourism and exertion work, is to make Vietnam’s time-honored measurement of life meet nan demands of cutting-edge exertion successful a measurement that is some unfastened and interactive.

Reviving Heritage Through Augmented Reality

One of nan astir notable developments successful Vietnam’s tourism assemblage is nan usage of AR exertion to bring humanities landmarks backmost to life. The Hue Monuments Conservation Centre’s groundbreaking “Finding nan Lost Imperial Palace” task is simply a premier illustration of really AR is being utilized to connection visitors an immersive travel into Vietnam’s imperial past. Through nan usage of Nreal Air AR glasses, visitors are transported to nan Nguyen Dynasty, wherever they tin witnesser virtual tribunal rituals, observe defender changes astatine nan iconic Ngo Mon Gate, and be performances astatine nan Duyet Thi Royal Theatre—events that erstwhile occurred astatine their original sites.

This innovative exertion goes beyond simply recreating mislaid architectural marvels. It evokes heavy affectional connections to history, providing a culturally rich | acquisition that allows visitors to interact pinch Vietnam’s imperial practice successful a measurement that was erstwhile unimaginable. The integration of AR is revolutionizing really taste preservation is experienced, blending nan aged pinch nan caller to pull some tech-savvy and history-loving travelers.

Digitizing Cultural Heritage successful Quang Tri Province

Not acold from Hue, nan cardinal state of Quang Tri is besides embracing integer technologies to heighten its taste tourism offerings. In collaboration pinch MobiFone, nan provincial Department of Culture, Sports, and Tourism has initiated nan digitization of cardinal sites, including museums, nan Chut taste cultural space, and nan UNESCO-listed Phong Nha-Ke Bang National Park. By utilizing 360-degree photography, 3D models, VR videos, and integer narration, MobiFone is enabling world travelers to virtually research these iconic destinations from anyplace successful nan world.

This inaugural intends to make Vietnam’s earthy and taste practice much accessible to a wider audience, particularly younger generations who are progressively accustomed to integer experiences. By creating engaging virtual tours, nan state is helping sphere these landmarks while ensuring they stay applicable successful nan integer age. As Phan Thanh Hoai, Director of MobiFone Quang Binh, explains, this integer attack is not only astir preservation but besides astir making practice much accessible and enjoyable for group of each ages, peculiarly nan youth.

The Role of AI successful Personalized Travel Planning

While AR and VR supply immersive experiences, AI is playing a pivotal domiciled successful transforming really recreation plans are curated. AI-driven platforms are now being utilized to personalize recreation itineraries, offering customized experiences to visitors based connected their preferences, interests, and past recreation behavior. This improvement allows travelers to bypass accepted middlemen for illustration recreation agents, alternatively straight accessing tailored recreation packages done their smartphones.

For instance, AI-powered devices are streamlining nan process of designing customized tours, making it easier for visitors to research destinations that lucifer their individual interests. Whether it’s a culinary tour, a quality expedition, aliases an escapade successful ancient cities, AI tin now propose nan cleanable itinerary, ensuring a much enriching and seamless recreation experience. This displacement is peculiarly important arsenic it allows for greater flexibility, enabling travelers to scheme their trips much efficiently and effectively.

The Promise and Limitations of Virtual Reality

While VR is undoubtedly changing nan scenery of tourism, experts work together that it cannot wholly switch nan real-world acquisition of walking to a destination. Virtual experiences, specified arsenic those offered by VR, service arsenic a teaser, sparking liking and encouraging early in-person visits. By providing a glimpse into nan sights, sounds, and emotions of a destination, VR tin entice imaginable travelers, but it is nan existent sojourn that brings nan afloat acquisition to life.

In nan discourse of Vietnam, VR is being utilized arsenic a instrumentality to item nan beauty and taste value of various destinations, but it remains a complementary experience. As such, VR experiences are astir effective erstwhile utilized to premier travelers for nan in-person escapade that awaits them. The extremity is not to switch recreation but to heighten it by providing a unsocial preview that encourages further exploration.

The Smart Tourism Ecosystem: A Vision for 2025

Vietnam’s push for a smart tourism ecosystem reflects a larger imagination for nan country’s tourism industry. The Vietnamese authorities has formulated a maestro scheme to create nan tourism assemblage done 2030, pinch a peculiar attraction connected leveraging exertion to heighten nan visitant experience. Digital platforms, powered by XR technologies, AI, and VR, are now being utilized to create a much seamless and businesslike recreation process. These platforms let visitors to entree personalized itineraries, book accommodations, and research destinations pinch conscionable a fewer taps connected their smartphones.

Deputy Minister of Culture, Sports, and Tourism Ho An Phong emphasized that integer translator is basal for nan continued maturation of Vietnam’s tourism sector. The industry’s displacement toward smarter, tech-enabled services is not conscionable astir attracting visitors but besides astir offering a higher level of service, convenience, and personalization. As much travelers activity tech-driven, interactive experiences, nan integration of smart tourism will play a captious domiciled successful Vietnam’s tourism strategy moving forward.

Challenges and Opportunities successful Vietnam’s Tourism Transformation

Despite nan promising developments, location stay definite challenges successful making judge that everything is accessible to everybody—particularly nan older generations who whitethorn not for illustration playing pinch integer tools. Still, Master Tran Tuyen, from nan Centre for Sustainable Tourism Research and Development, believes that pinch younger travelers already tech-savvy and progressively utilizing VR and AI products that are comfortable for nan user, nan spread should beryllium bridged to immoderate grade and entreaty opened up much widely.

Similarly, location are worries that nan emergence of integer media intends quality visitors will beryllium retired of work. However, those who cognize judge that alternatively than replacing each interaction pinch people, nan amended usage for exertion is to thief heighten quality contact. Tourist buses, for example, connection unrecorded audio guides: arsenic Assoc. Prof. Nguyen Thi Van Hanh, Director of nan Centre for Sustainable Tourism Research and Development, said, circuit guides will germinate into “living storytellers”—giving “depth and speaking from individual acquisition astir virtual realities. This operation of precocious exertion and quality expertise is expected to supply an moreover much fascinating and fulfilling tourism experience.

Looking into nan future, 2025 is seen arsenic a awesome breakthrough twelvemonth successful Vietnam for AR, pinch forecasts that nan exertion will go arsenic ubiquitous arsenic QR codes. As AI makes recreation much personalized, and portable, user-friendly devices go progressively lightweight and inexpensive, Vietnam’s tourer manufacture is prepared for meteoric—even explosive—growth. As a result, nan state will tie successful a wholly caller procreation of tourists: group looking not conscionable to admit earthy beauty and section color, but besides what Shakespeare called “the brave caller world.”