Published on October 7, 2025
Vietnam is making a bold connection connected nan world shape pinch nan highly anticipated World Cultural Festival successful Hanoi, an arena group to showcase nan country’s rich | practice and move taste landscape. From October 10-12, 2025, this groundbreaking show will not only observe nan divers traditions that style Vietnam’s personality but besides item nan immense imaginable of its taste tourism industry. With 48 overseas embassies, world organizations, and taste institutions participating, nan show will bring together a fusion of world cultures done nationalist taste spaces, nutrient stalls, performances, and movie screenings. This arena serves arsenic a powerful level for Vietnam to asseverate itself arsenic a cardinal subordinate successful nan world taste tourism market, leveraging its immense humanities and taste treasures to pull world attraction and boost economical growth, each while fostering deeper taste speech and understanding.
The first World Cultural Festival successful Hanoi will beryllium held from October 10-12, 2025. This arena intends to observe nan taste richness of Vietnam while highlighting nan domiciled of civilization successful achieving nan United Nations’ sustainable improvement goals. The show will service arsenic a level for showcasing nan diverseness and vibrancy of Vietnam’s taste personality and its world contributions.
As of early October, 48 overseas embassies, world organizations, and taste institutions successful Vietnam person registered to participate successful nan event. The show will characteristic 45 nationalist taste spaces, 33 nutrient stalls representing a assortment of world cuisines, 16 home and world performing arts groups, and 12 units displaying books from various cultures. Additionally, films from 20 countries will beryllium featured successful nan festival’s movie screening program.
Vietnam’s taste tourism manufacture has seen a surge successful innovative products that incorporated taste elements, helping diversify nan country’s tourism offerings. According to nan Ministry of Culture, Sports, and Tourism, Vietnam is location to astir 40,000 humanities sites. Among these, astir 10,000 are astatine nan provincial and metropolis levels, much than 3,460 are nationally recognized, and 107 sites are classified arsenic typical nationalist heritage. There are besides 164 nationalist treasures and 8 UNESCO World Heritage Sites, including some taste and earthy landmarks. In addition, 14 of Vietnam’s taste practices are listed arsenic Intangible Cultural Heritage of Humanity by UNESCO.
The state has besides earned nickname for its documentary heritage, pinch 7 items included successful UNESCO’s Memory of nan World program. Vietnam is location to 9 world biosphere reserves, galore of which person been developed into broad taste and tourism products. These sites play a cardinal domiciled successful Vietnam’s tourism strategy, driving some taste preservation and economical growth.
Several regions successful Vietnam person successfully developed unsocial taste tourism products that pull world visitors. In Hue, nan imperial practice system, on pinch tribunal music, has been recognized by UNESCO. Tourists tin acquisition wearing nan accepted Ao Dai, enjoying imperial cuisine, and learning astir nan region’s rich | history, creating a unique taste tourism experience. In Hoi An, nan ancient town, Japanese Bridge, and nan lantern show on nan Hoai River person agelong been symbols of nan metropolis and cardinal attractions for tourists. The Central Highlands offers a rich | taste acquisition done its Gong civilization and nan accepted festivals of indigenous taste groups, which person go cardinal taste tourism products. Meanwhile, nan Mekong Delta stands retired pinch nan Cai Rang floating market, accepted music, and garden-based ecotourism, providing visitors pinch a unsocial position of agrarian life successful confederate Vietnam.
In 2024, nan Hanoi Department of Tourism introduced 15 nighttime tourism products, galore of which are based connected nan city’s taste and humanities heritage. Among these products are nighttime tours of Hoa Lo Prison, an exploration of nan Imperial Citadel, overnight experiences astatine nan Temple of Literature, and ray shows astir Hoan Kiem Lake. These initiatives purpose to heighten nan city’s taste tourism offerings and supply caller experiences for visitors.
Despite these advancements, experts judge that Vietnam’s taste tourism products still deficiency diverseness and innovation, which are basal to fortify nan country’s position successful nan world tourism market. Dr. Nguyen Anh Tuan, nan head of nan Institute for Tourism Development Research, argues that nan tourism products connected connection often deficiency creativity, and that much unsocial products are needed to group different regions isolated and build a unique nationalist brand.
In consequence to these concerns, a directive issued by nan authorities complete a twelvemonth agone stressed nan value of leveraging technological innovations and business skills to create taste products that person some economical and taste value. The directive besides emphasized nan request for beardown intelligence spot protection to thief guarantee that nan products and services developed successful nan taste assemblage tin beryllium marketed effectively. By 2030, Vietnam intends for taste tourism to relationship for 15-20% of nan expected $40 cardinal successful full tourism revenue.
Vu The Binh, nan president of nan Vietnam Tourism Association, stated that nan superior extremity of nan taste manufacture is to create markets for taste products, pinch tourism playing a cardinal domiciled successful driving consumption. He stressed that nan improvement of taste products will thief position Vietnam arsenic a cardinal destination for taste tourism.
Countries astir nan world person successfully utilized taste industries to create competitory advantages and heighten their world image. For example, South Korea has capitalized connected nan world emergence of K-pop by offering specialized taste find tours, attracting visitors from astir nan world. Singapore has go a starring taste and creator destination successful Southeast Asia by strategically promoting its taste offerings. Japan’s tourism manufacture has besides benefited from taste exports, peculiarly done manga, comics, and souvenirs, generating billions successful revenue. Hong Kong, pinch its attraction connected intermezo services, television, and advertising, has seen entertainment-related gross dress up 85% of its nationalist income.
Vietnam’s World Cultural Festival successful Hanoi, from October 10-12, 2025, will showcase nan country’s rich | practice and immense taste tourism potential, attracting world attraction and fostering world speech to thrust economical growth.
In conclusion, nan World Cultural Festival successful Hanoi will not only beryllium a ceremony of Vietnam’s taste practice but besides an opportunity to item nan imaginable of taste tourism arsenic a cardinal driver of economical development. As Vietnam continues to create its taste tourism sector, location is awesome imaginable for nan state to fortify its position connected nan world tourism representation by embracing creativity, innovation, and nan powerfulness of its taste capital.