Vietnam Gears Up To Welcome A New Generation Of Cis Travelers Through Insight-led Tourism Campaigns

Wednesday, July 16, 2025

Vietnam shrewdly targets caller recreation markets from Commonwealth of Independent States (CIS) and Eastern Europe via data-driven trading campaigns to seizure a caller procreation of high-potential visitors. As outward recreation request increases successful nontraditional root markets including Belarus, Kazakhstan, and Russia, and a beardown affinity for nature-rich, affordable, and culture-rich destinations is observed, Vietnam uses leading-edge advertizing exertion and recreation behaviour information to make personalized campaigns and seasonal promotions. This astute, insight-led attack positions Vietnam good to seizure long-stay, high-spending visitors seeking caller experiences—authoritatively responding to nan telephone of its header strategy to seizure these high-paying markets.

Vietnam Embarks connected Aggressive Trajectory to Woo Eastern Europe, CIS Travelers done Clever Marketing, Data-Based Tourism Strategies

Vietnam is accelerated emerging arsenic 1 of nan astir modern tourism destinations of Southeast Asia, embracing data-driven trading to utilization latent request from awesome overseas markets. Top of nan database of targets are nan quickly increasing tourism markets of nan Commonwealth of Independent States (CIS) and Eastern Europe, wherever young, vibrant, and adventure-seeking travellers are re-shaping nan tourism world map.

Armed pinch blase advertizing exertion and insight-led strategies, Vietnam is crafting caller recreation experiences and promotions aimed specifically astatine attracting these high-potential visitors.

Eastern Europe and CIS: A New Frontier for Vietnamese Tourism

As world recreation bounces backmost aft years of disruption, nan tourism manufacture is undergoing a important shift. Countries for illustration Russia, Belarus, Kazakhstan, and Georgia are experiencing beardown maturation successful outbound tourism, creating caller marketplace opportunities. Vietnam is keen to capitalize connected this momentum by offering targeted experiences tailored to nan unsocial preferences of these travelers.

According to a caller recreation manufacture study from world AdTech leader Yango Ads, visitors from these regions are typically betwixt 25 and 44 years old. They are tech-savvy, unfastened to taste immersion, and actively activity retired experiences that harvester nature, relaxation, and adventure. While their mean monthly income hovers betwixt \$500 and \$1,000, a singular 90% are prepared to walk betwixt \$1,000 and \$3,000 connected each world trip—making them premier candidates for some mid-range and upscale recreation packages successful Vietnam.

Vietnam’s Comparative Advantage wrong nan Region

CIS travelers preferred spots for illustration Egypt and Turkey early successful 2024, but Vietnam is quickly rising successful fame because of a winning operation of affordability, tropical loveliness, hospitality, and increasing aerial access. Its nearness to different high-traffic Southeast Asian destinations for illustration Thailand and Sri Lanka besides boosts its popularity.
One of Vietnam’s strengths is simply a divers ambiance and seasonal attraction. Over half of CIS and Eastern Europe study respondents preferred a summertime vacation, truthful destinations specified arsenic Nha Trang, Đà Nẵng, and Phú Quốc are perfect for promotional campaigns during nan highest months. In turn, much than 28% showed liking successful a wintertime escape, which makes Ho Chi Minh City and Mekong Delta regions absorbing alternatives for acold wintertime escapes.

With a large hunger for family-friendly oversea breaks, quality escapes, and culture, Vietnam is conscionable nan summons for these types of visitors. That they are often long-haul visitors, for periods of a maximum of 2 weeks, is moreover amended from a gross standpoint, for hotels, restaurants, guides, and work providers nationwide.

Multichannel Planning Habits Reveal New Opportunities

It is basal to comprehend CIS and Eastern Europe travelers’ readying of journeys to beryllium capable to scope them effectively. According to nan Yango Ads report, 41% of nan study respondents proceed to usage crushed recreation agencies for bookings, while 35% of them book independently via net devices and platforms. This divergence of recreation behaviour makes nan usage of nan omnichannel attack to trading moreover much vital.

Vietnam’s blend of high-quality recreation operators and increasing integer infrastructure puts it successful a favorable position to meet nan needs of some groups. Whether done online promotions aliases in-person agency collaborations, reaching these travelers wherever they are—in their connection and connected their platforms—is key.

Practical Steps towards Meeting Emerging Market Needs

To construe insights into important growth, Yango Ads specialists are capable to propose a assortment of actionable strategies for Vietnamese hospitality and recreation companies. These are:

1. Launching Early Seasonal Campaigns
   Ad campaigns for integer must beryllium introduced 2 to 3 months anterior to highest recreation seasons. Reaching prospects early helps supply ample clip to create top-of-the-mind consciousness for a marque while shaping buying decisions for awesome markets.
2. Responding to Winter Travel Demand
   CIS visitors looking for wintertime warmth are a latent opportunity. Destination trading of confederate Vietnam extracurricular of nan highest play tin make valuable off-season tourism revenue, peculiarly from high-spending visitors seeking to flight nan snow.
3. **Creating Individualized Experiences

Personalization plays a important domiciled successful modern recreation planning. More than 50% of travelers opportunity bespoke experiences—such arsenic backstage taste tours, quality excursions, aliases spa retreats—significantly power their destination choices. Vietnam’s tourism operators tin tailor these offerings to meet increasing demand.

4. Enhancing Digital Presence

From AI-powered recreation planners to localized contented and responsive websites, tech is vital. Tourism businesses successful Vietnam should put successful multi-language platforms, societal media campaigns, and influencer partnerships that speak straight to CIS audiences successful Russian, Kazakh, aliases Belarusian.

5. Flexible, Guest-Focusing Services Development

Flexible check-in times, multilingual assistance, and assortment successful nutrient work tin importantly boost impermanent satisfaction. Matching services for CIS recreation to taste and logistical requirements tin raise nan wide level of restitution and chances of repetition visits.

Vietnam is targeting Eastern Europe and CIS recreation markets done data-driven trading to woo young spend-intensive visitors looking for cultural, nature, and family experiences. This strategical trading inaugural uses rider insights to customize promotions, maximize off-season travel, and stimulate sustainable tourism development.

Why Marketing Innovation Matters for Vietnam’s Future successful Tourism Global tourism is simply a quickly evolving sector, and Vietnam’s occurrence depends connected being adaptable, reflexive, and data-informed. Those destinations that successfully utilize information tin not only observe nan astir promising root markets but tin besides conception messaging, create experiences, and fine-tune work successful a mode that speaks astir profoundly to fixed segments of nan recreation market. Vietnam is already blessed pinch earthy beauty, taste wealth, and heartfelt hospitality. By adding technology-powered trading and strategical foresight, it tin beryllium a top-of-mind destination for millions of CIS and Eastern Europe travellers successful nan years to come. With tourism going digital, experiential, and personalized, nan destinations that clasp these trends will beryllium nan ones that travel retired connected top. Vietnam is already demonstrating that it possesses nan foresight, arsenic good arsenic nan technology, to beryllium astatine nan forefront of this caller era of world travel—and emerging Europe and nan CIS mightiness beryllium a bully spot to begin.