Vietnam Embraces Jcb’s New Brand Message “japan Cùng Bạn” As Part Of Strategic Expansion In The Market

Published on September 11, 2025

Vietnam is embracing JCB’s caller marque message, “Japan Cùng Bạn” (“Japan pinch You”), arsenic portion of nan company’s strategical efforts to fortify its beingness and deepen its taste and economical ties successful nan Vietnamese market. This move reflects JCB’s committedness to fostering semipermanent relationships and enhancing its domiciled successful Vietnam’s increasing costs services sector.

JCB International Launches New Brand Message successful Vietnam pinch “Japan Cùng Bạn”

JCB International Co., Ltd., a subsidiary of Japan’s exclusive world costs brand, JCB Co., Ltd., has unveiled a caller marque message, “Japan Cùng Bạn” (“Japan pinch You”), marking a important measurement successful its strategical efforts to fortify its beingness successful nan Vietnamese market. This motorboat is simply a testament to JCB’s long-standing narration pinch Vietnam, some economically and culturally.

A Long-Standing Partnership

Japan and Vietnam stock a rich | history of practice and communal respect. Japanese companies were among nan first to put successful Vietnam, and today, Japan’s power is woven into nan cloth of mundane life successful nan country. From Japanese districts and products to services that locals often use, Japan’s taste and economical beingness has made a lasting impact. For galore Vietnamese, Japan has agelong been a apical recreation destination, pinch its fascinating blend of contented and modernity.

However, for those who person not yet had nan chance to visit, Japan tin often consciousness for illustration a “close but distant” country. Despite nan geographical distance, Japanese civilization has steadily go an integral portion of nan regular lives of galore Vietnamese people, mostly owed to nan wide power of nan internet, television, and media. In this evolving environment, JCB is redefining its brand, aiming to move beyond being simply “a paper that useful successful Japan.” Now, JCB positions itself arsenic “a paper that enriches life successful Vietnam,” a cardinal connection that ensures nan institution stays applicable and emotionally connected pinch nan Vietnamese consumer.

The Significance of “Japan Cùng Bạn”

The building “Japan Cùng Bạn,” meaning “Japan pinch You,” perfectly captures JCB’s committedness to enhancing nan lives of Vietnamese group done its innovative and culturally applicable services. The refreshed marque connection draws heavy from nan spot and admiration that Vietnam has for Japanese quality, craftsmanship, and culture. JCB intends to beryllium much than conscionable a costs paper – it seeks to service arsenic a span that brings Japan’s heavy taste values person to its customers successful Vietnam.

Japan is renowned for its attraction to detail, craftsmanship, and respect for tradition, qualities that JCB wants to make synonymous pinch its marque successful Vietnam. Through this caller direction, JCB envisions itself arsenic a trusted companion successful mundane life, offering much than conscionable financial services. Whether it’s eating astatine a Japanese restaurant, shopping for high-quality goods, traveling, aliases enjoying entertainment, JCB strives to beryllium location for each moment, large aliases small.

Dong Ho Folk Paintings arsenic Central Visuals

A cardinal characteristic of nan caller branding is nan incorporation of Dong Ho people paintings, a accepted Vietnamese creation form, arsenic nan cardinal ocular element. This prime is not only a tribute to Vietnam’s rich | taste practice but besides reinforces JCB’s connection of merging contented pinch modernity. The Dong Ho people paintings are known for their vibrant colors and affectional depth, pinch motifs inspired by folklore and legends. These visuals evoke cosmopolitan emotions specified arsenic joy, happiness, and excitement, capturing nan principle of mundane life. By integrating this culturally important artwork into its branding, JCB intends to create a unsocial personality that feels some timeless and contemporary. This ocular attack reflects nan brand’s ngo to build an affectional relationship pinch its Vietnamese assemblage while staying rooted successful taste authenticity.

The Launch of nan Happy Weekend Program

To observe nan motorboat of its caller marque message, JCB is besides introducing nan “Happy Weekend” program, a bid of exclusive play promotions for its cardmembers. This inaugural will tally each Saturday and Sunday until March 31, 2026, and is designed to heighten nan worth of owning a JCB paper while offering memorable experiences for consumers.

The programme includes respective breathtaking benefits for cardholders. Some of nan cardinal promotions include:

• 30% Discounts astatine celebrated locations specified arsenic KOI Thé, KOI Café, Trung Nguyên Legend Coffee, Nitori, AEONESHOP, AEON MALL, and Fahasa Bookstore.
• VND 500,000 Off play purchases astatine FPT Shop, FPTshop.com.vn, PNJ, and Pandora.

In summation to these offers, JCB cardholders will besides bask monthly cashback astatine UNIQLO and up to 30% discounts astatine complete 100 restaurants. This inaugural highlights JCB’s committedness to delivering high-quality services inspired by Japanese standards while keeping nan mundane needs of Vietnamese consumers successful mind.

Looking to nan Future

JCB is besides readying to grow nan Happy Weekend programme moreover further by collaborating pinch much partners successful travel, wellness, and different sectors, giving cardholders much opportunities to entree exclusive deals and experiences. With these breathtaking promotions, JCB is not only enhancing its marque beingness successful Vietnam but besides contributing to nan manner and well-being of its customers.

Vietnam is embracing JCB’s caller marque message, “Japan Cùng Bạn” (“Japan pinch You”), marking a important measurement successful nan company’s strategy to grow its beingness successful nan Vietnamese market. This inaugural highlights JCB’s deep-rooted relationship pinch Vietnam, some culturally and economically. By reinforcing its committedness to section partnerships, JCB intends to connection enhanced costs services and fortify its ties pinch Vietnamese consumers. This move is simply a testament to JCB’s long-standing narration pinch Vietnam, shaping a shared early of maturation and innovation.

In summary, nan caller “Japan Cùng Bạn” connection represents a caller section for JCB successful Vietnam, aiming to redefine nan domiciled of nan costs marque and solidify its position arsenic a trusted companion to Vietnamese people. Through its innovative programs and a heavy relationship to some Vietnamese and Japanese cultures, JCB is poised to proceed building strong, lasting relationships pinch its customers.