Victory Cruise Lines Appoints Paula Michaelides As Director Of Marketing To Enhance Brand And Expand Opportunities

Published on September 17, 2025

Victory Cruise Lines has welcomed Paula Michaelides arsenic its director of marketing, a strategical prosecute designed to sharpen nan line’s trading efforts and grow its footprint wrong nan crowded cruise sector. With nan line’s upcoming 2nd operating play connected nan horizon, Michaelides will collaborate intensively pinch incumbent marketing head Carolina Loreto to uphold nan brand’s contented of delivering exceptional small-ship journeys connected nan Great Lakes.

Michaelides brings complete 2 decades of acquisition successful nan trading field, pinch a notable history of moving pinch awesome players successful nan cruise industry. She is champion known for her contributions to Virgin Voyages during its motorboat and her tenure arsenic nan AVP of world trading astatine Royal Caribbean International. Her divers inheritance besides includes roles pinch advertizing agencies for illustration CooperDDB and McCann Erickson Worldgroup, wherever she worked connected high-profile accounts specified arsenic Carnival Cruise Line and Cunard.

A Strong Industry Legacy

Victory Cruise Lines, a pioneer successful small-ship cruising connected nan Great Lakes, has been building a estimation for offering intimate, luxury cruises done immoderate of nan astir scenic and historical regions successful North America. With this caller leadership, nan institution intends to heighten its trading strategies, focusing connected strengthening its marque positioning, refining integer trading efforts, and expanding its scope to some recreation advisors and consumers.

As nan institution approaches its 2nd season, nan trading squad will attraction connected promoting nan chopped and unforgettable cruising acquisition that Victory Cruise Lines offers. Known for their intimate, luxurious ships that transportation less passengers than larger vessels, Victory Cruise Lines delivers a premium acquisition pinch personalised service, offering exclusive voyages connected nan Great Lakes, including destinations specified arsenic Chicago, Detroit, and Niagara Falls.

New Opportunities for Growth and Expansion

Michaelides’ assignment marks an breathtaking section for Victory Cruise Lines, arsenic she brings a unsocial operation of expertise and caller ideas to nan trading team. She will collaborate pinch Loreto to creation and instrumentality recreation advisor and user trading campaigns aimed astatine expanding nan cruise line’s beingness successful nan competitory market.

In her caller role, Michaelides is expected to present innovative integer strategies, direct-mail initiatives, and targeted advertizing campaigns that will prosecute some seasoned travellers and caller passengers looking for a unique measurement to research nan beauty of nan Great Lakes region. This strategical push is intended to position Victory Cruise Lines arsenic a apical prime for small-ship cruising, offering exclusive itineraries that cater to some escapade seekers and those seeking a much relaxed and friendly cruise experience.

Collaborative Marketing Efforts pinch a Focus connected Digital Growth

The associated responsibilities of Michaelides and Loreto will encompass nan improvement of some accepted and integer trading efforts. The squad will attraction connected refining marque connection done various channels, including societal media, and will besides push for an accrued beingness successful integer recreation publications and advertisements. By combining their talents and experience, nan 2 board will besides attraction connected strengthening user relationships and forging partnerships pinch recreation advisors who specialise successful bespoke and luxury travel.

Victory Cruise Lines has earned its estimation for delivering memorable, close-knit experiences that resonate profoundly pinch its passengers. The summation of Michaelides to nan trading squad is seen arsenic a measurement to amplify this connection and pull caller customers eager to research nan world successful a much friendly setting.

Looking Ahead to nan Future of Victory Cruise Lines

With its caller trading strategy and nan summation of Paula Michaelides, Victory Cruise Lines is poised for an breathtaking future. As nan institution prepares for nan upcoming season, nan trading team’s attraction connected innovative campaigns and integer translator will beryllium cardinal successful helping nan marque support its competitory edge.

What Next?

Michaelides’ expertise will thrust nan trading squad astatine Victory Cruise Lines to caller heights, ensuring a continued bequest of excellence and further establishing nan marque arsenic a leader successful nan small-ship cruising industry. Victory Cruise Lines is group to connection moreover much breathtaking opportunities for some caller and returning guests to research nan unsocial and scenic beauty of nan Great Lakes.

By mixing heavy manufacture smarts pinch lively imaginative flair, nan Michaelides squad is premier to present breathtaking caller concepts and crippled plans. Our extremity is to boost Victory Cruise Lines’ radiance successful nan marketplace and fastener successful its estimation arsenic nan go-to cruise statement for upscale, small-group adventures connected nan Great Lakes.