Lux Capital-backed Cloaked, a user app for personification personality protection, launched an AI-powered caller screening and acheronian web monitoring characteristic today.
Cloaked’s caller screening feature, named Call Guard, takes a telephone from an chartless number and converses pinch nan caller to understand nan intent. The instrumentality automatically filters retired spam aliases perchance scammy calls alternatively of relying connected users to make nan decision. It’s akin to what Google launched for Pixel, and what Apple plans to roll retired for iOS 26 users. Third-party companies for illustration Truecaller person besides utilized AI for telephone screening.

Users tin still spot nan afloat transcript of nan telephone successful real-time successful lawsuit they want to return complete nan call. Cloaked had already worked connected processing nan telephone infrastructure for its personality merchandise that lets users create caller telephone numbers to disguise their existent numbers. The startup is taking advantage of that tech, on pinch telephone forwarding, to protect users from scams.
“We are trying to understand nan intent of nan caller utilizing AI alternatively than conscionable asking nan sanction of nan caller and why they are calling. From nan information that users person shared pinch us, a ample magnitude of spam calls and medicare calls, and past location are governmental calls. We person besides observed that users are now receiving calls from bad AI agents, and we are training our AI supplier to tackle that,” Cloaked CEO Arjun Bhatnagar said.
Bhatnagar acknowledged that Apple and Google’s features are based connected a akin premise. He said group motion up for trying retired these features, but retention numbers are debased because of a deficiency of personalization, and that’s why startups for illustration Cloaked tin travel in.
While handling inbound calls is nan first measurement for Cloaked, nan institution wants to alteration an outbound telephone installation that deploys AI-bots to clasp nan statement while connected a customer support telephone aliases booking appointments. Cloaked is besides moving connected an eSIM product.
Additionally, nan startup is releasing a acheronian web show for individual data. The institution observes different sources specified arsenic information brokers, breach sites, compromised websites, acheronian web forums, Discord, and Telegram for leaked personification data. The instrumentality searches for names, addresses, societal information numbers, emails, family members, passports, and driver’s licenses.
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It shows users an alert erstwhile it finds specified leaked data. The institution besides bifurcates these leaks into active/recent events and humanities events, helping users return action for their data.

The institution besides has a information deletion program, done which users tin petition sites and information brokers to delete data. Cloaked sends programmatic and ineligible requests to these sites. The startup said it has helped users get free of much than 170 cardinal records crossed nan web.
Cloaked said that it has added much than 100,000 paying customers since nan opening of nan twelvemonth and is seeing beardown month-over-month growth.
Until 2023, nan startup had raised $29 cardinal successful funding. Bhatnagar said that nan institution has gotten an further $11 cardinal successful backing from a operation of existing and caller investors, but it is not defining nan information aliases disclosing nan caller investors arsenic it plans to adjacent a general information by nan extremity of this year.
Ivan covers world user tech developments astatine TechCrunch. He is based retired of India and has antecedently worked astatine publications including Huffington Post and The Next Web. You tin scope retired to him astatine im[at]ivanmehta[dot]com