Usa Unveils New York City Tourism Campaign To Attract Global Visitors Ahead Of The Thrilling Fifa World Cup 2026

Published on October 9, 2025

New York City Tourism + Conventions has unveiled a vibrant caller run titled “Where nan World Comes to Play,” aimed astatine boosting New York City tourism arsenic nan metropolis prepares for nan FIFA World Cup 2026. The campaign, moving done 2026, will target 20 world markets to pull world visitors. It highlights NYC arsenic a diverse, welcoming destination, wherever visitors tin acquisition world-class attractions alongside nan excitement of nan World Cup.

A Global Invitation for FIFA World Cup 2026

The New York City tourism run is strategically timed to coincide pinch 1 of nan world’s largest sporting events—the FIFA World Cup 2026. New York/New Jersey will big 8 World Cup matches, including nan prestigious Final. This presents a unsocial opportunity for nan metropolis to not only pull shot fans but besides to tie funny travelers and civilization enthusiasts to research its galore offerings. The run is designed to beforehand nan city’s vibrant operation of sports, culture, and entertainment.

Julie Coker, President and CEO of New York City Tourism + Conventions, is optimistic astir nan city’s appeal: “With nan FIFA World Cup 2026 conscionable astir nan corner, we’re excited to showcase everything New York City has to offer, from world-class sports to iconic landmarks and divers neighborhoods. NYC will beryllium nan spot to beryllium for visitors successful 2026, and we can’t hold to invited nan world.”

FIFA World Cup 2026: A Key Driver for New York City Tourism

The FIFA World Cup 2026 is group to bring millions of shot fans to nan New York/New Jersey region. Matches will beryllium held betwixt June 13 and July 19, including group shape games, nan Round of 32, and nan World Cup Final. For those readying to visit, New York City tourism offers a wealthiness of visitant accusation to thief navigate this once-in-a-lifetime event.

Beyond soccer, New York City promises a divers taste experience. Visitors tin immerse themselves successful nan city’s celebrated neighborhoods, bask its eating scene, aliases sojourn iconic landmarks for illustration nan Statue of Liberty and Central Park. This blend of sports and civilization makes New York City a apical destination during nan FIFA World Cup 2026.

Targeted Tourism Campaign Reaches Global Markets

The “Where nan World Comes to Play” run is designed to scope world audiences, including travelers from markets specified arsenic Australia, Brazil, Germany, Japan, Mexico, and nan United Kingdom. With a attraction connected some nan World Cup and NYC’s unsocial culture, nan run intends to pull a divers scope of visitors. Ads will characteristic playful designs incorporating shot balls for World Cup-specific promotions and different nosy elements, specified arsenic shopping bags and sunglasses, to seizure nan principle of NYC’s vibrant atmosphere.

The tourism run will usage outdoor media and integer advertizing to beforehand New York City tourism, helping imaginable visitors study much astir nan city’s attractions and recreation opportunities. As portion of its efforts, NYC Tourism + Conventions will besides supply basal visitant accusation to thief visitors scheme their trips, including recreation itineraries and tips for navigating nan metropolis during nan event.

NYC Travel and Soccer Culture: A Perfect Match for Visitors

New York City’s rich | shot civilization is different awesome tie for visitors attending nan FIFA World Cup. The metropolis has agelong been a hub for world shot fans, pinch galore section teams and events celebrating nan sport. The run highlights this relationship to soccer, encouraging visitors to prosecute pinch nan city’s section teams and instrumentality activities. For those willing successful NYC travel, there’s nary shortage of soccer-related experiences, from watching section matches to joining instrumentality zones during nan World Cup.

Additionally, nan city’s divers taste scenery makes it nan cleanable destination for visitors pinch varied interests. From world-class museums and Broadway shows to vibrant thoroughfare creation and nutrient tours, NYC offers thing for everyone. Whether you’re successful municipality for nan World Cup aliases exploring nan city’s countless attractions, New York City provides a rich | recreation experience.

Visitor Information and Tools to Enhance nan NYC Travel Experience

To support visitors attending nan FIFA World Cup, NYC Tourism + Conventions has launched caller devices to streamline nan recreation experience. AI-driven chatbots Libby and Ellis, disposable successful 60 languages, supply personalized assistance, helping travelers pinch everything from arena schedules to section tips. These innovative resources make it easier for visitors to scheme their trips, ensuring a soft and enjoyable experience.

For those readying to research beyond nan World Cup matches, nan charismatic tourism website offers broad visitant information, from recreation guides to elaborate descriptions of nan city’s shot culture. The tract serves arsenic a one-stop assets for visitors looking to make nan astir of their NYC recreation experience.

Conclusion: A Global Destination for nan FIFA World Cup and Beyond

With its operation of breathtaking sports, rich | culture, and divers attractions, New York City is poised to beryllium 1 of nan apical destinations for nan FIFA World Cup 2026. The “Where nan World Comes to Play” run invites travelers from each complete nan world to acquisition nan champion of NYC, whether they’re successful municipality for nan World Cup aliases simply to research nan city’s galore taste gems. As New York City tourism continues to grow, nan city’s domiciled arsenic a world destination is group to radiance moreover brighter successful nan years starring up to and pursuing nan event.