Unlisted Connects Homeowners With Prospective Buyers Before They Even Put Their Homes Up For Sale And Is Part Of Techcrunch Disrupt 2025

Katie Hill’s dream location isn’t connected nan marketplace — but 1 day, it will be, and she wants dibs. That, and a spot of neighborly envy, is really she sewage nan thought for her startup, Unlisted Homes, which is simply a Top 20 Startup Battlefield finalist astatine TechCrunch Disrupt 2025.

“I’ve ever imagined myself arsenic an aged woman pinch a large chapeau and large sunglasses, sipping a martini by nan pool,” said Hill, a longtime entrepreneur. As her children turn into adults and move distant from home, her neighbor’s batch crossed nan thoroughfare seems perfect: It’s a smaller location that’s cleanable for downsizing, but much importantly, it has a pool.

“I mentioned to my neighbour 1 time while he was cutting his writer that if he ever wants to waste his house, I was willing successful buying it, which I knew was benignant of a bold move, but I don’t know, I was possessed to do it,” she told TechCrunch. “He lit up, and he was like, ‘Are you serious? Because I’m starting to deliberation astir retirement.’”

A casual speech turned into thing perchance life-changing; Hill and her neighbour decided that erstwhile he yet puts nan location connected nan market, she will get a correct of first refusal, getting her 1 measurement person to her dream poolside retirement.

“I’m not really successful nan marketplace to bargain a house, and he’s not really successful nan marketplace to waste a house, but we were having a beautiful meaningful speech astir a early transaction,” she said. “I felt a consciousness of alleviation that I was going to perceive from him earlier I drove location from nan market shop and saw a motion successful nan beforehand gait and had to scramble, truthful I was thinking, really galore different group up and down nan artifact are reasoning nan aforesaid thing?”

Unlisted is for illustration Zillow, but for houses that are not yet connected nan marketplace — previously, this was a web level only, but nan institution announced connected shape astatine Disrupt that it’s launching an iOS app. Using nationalist records of 21 cardinal homes, Unlisted created “profiles” for each property, providing nan aforesaid benignant of accusation that you would find connected immoderate different existent property listings site.

Image Credits:Unlisted

“We put a waitlist connected each azygous spot profile, truthful a purchaser that admires a location tin adhd themselves to a waiting list, and past what they’re doing is decidedly expressing liking successful a property,” Hill said. “We notify nan homeowner that there’s a waitlist for their location and thrust them backmost to nan site.”

From there, homeowners tin update nan listing of their home, adhd much information, and chat pinch nan group connected nan waitlist.

Unlisted doesn’t scheme to facilitate existent property transactions done nan platform, since nan resources for those transactions already exist. Rather, Unlisted will waste sponsorships connected individual ZIP codes to existent property agents, whose accusation will beryllium linked to each location successful that ZIP codification arsenic a section expert. Later, nan institution hopes to link section homeowners pinch resources that a homeowner mightiness need, for illustration roofers aliases electricians.

“Our extremity is to beryllium a nationalist platform, but astatine nan extremity of nan day, existent property ends up local, and truthful we want to link group to those section resources,” she said. “So far, astir of those person been existent property agents … We conscionable had our first owe institution join.”

In June, Unlisted launched nan waitlist feature, which Hill says has generated waitlists for 5,700 homes, aliases astir $4 cardinal worthy of imaginable existent property transactions.

“One of nan really important components of getting this business disconnected nan crushed was nan mentorship that I person received,” Hill said.

After listening to Kayak co-founder Paul English show his communicative connected an section of nan podcast How I Built This, she emailed him an early transportation platform and asked if he knew personification she could talk to for method assistance. English was intrigued capable that he connected her pinch Kayak’s erstwhile main architect, Bill O’Donnell, who became an angel investor and committee personnel for Unlisted.

“They’ve been perfectly incredible,” she said. “Their acquisition is truthful wild. They took [Kayak] nationalist for $2 billion, took it backmost backstage for different $2 cardinal … They’ve seen it all.”

Hill founded nan institution successful 2022, devoting nights and weekends pinch 1 different engineer. Over time, Hill was capable to make nan institution her full-time job, raising adjacent to $1 cardinal from angel investors. Last November, she raised different $2.25 cardinal led by Hearst Lab, which costs early-stage companies founded by women.

If you want to study from Unlisted firsthand, and spot dozens of further pitches, be valuable workshops, and make nan connections that thrust business results, head present to study much astir this year’s Disrupt, held this week successful San Francisco.