Uk Travel Confidence Reaches New High As Abta Index Shows Strong Growth Across All Age Groups

Published on October 4, 2025

The latest findings from ABTA’s yearly Travel Confidence Index uncover that UK travellers are increasing progressively optimistic astir venturing overseas. Now successful its 3rd year, nan scale reports a robust wide people of +53, marking a six-point summation compared to past twelvemonth and a singular twelve-point emergence since nan scale was first introduced successful 2023.

Booking habits and caller recreation experiences play a cardinal domiciled successful shaping assurance levels. Travellers who book done master recreation agents reported nan highest assurance, pinch a people of +78, up six points from nan erstwhile year’s +72. Those who opted for package holidays besides recorded beardown confidence, achieving a people of +80, rising from +74. These figures underscore nan continued spot successful guided and system recreation arrangements.

Younger generations are driving overmuch of nan upward trend. Among 18–24-year-olds, assurance has risen 9 points to +57, while 25–34-year-olds show a melodramatic 19-point jump, reaching +79. These property groups, on pinch 35–44-year-olds astatine +64, are now nan astir assured travellers, acold exceeding nan wide nationalist index. Families are besides reporting elevated confidence, pinch a people of +71, reflecting increasing enthusiasm for group and multi-generational travel. Meanwhile, older travellers aged 65 and above, though little assured than younger groups, still clasp a affirmative people of +33, up from +26 successful 2024, indicating a cautious but improving outlook.

ABTA’s study besides highlights cardinal factors that power travellers’ consciousness of security. Obtaining nan correct recreation documents, specified arsenic valid passports aliases visas, remains paramount, pinch 68% of respondents standing it arsenic essential. Equally important is nan expertise to return location safely if a recreation institution fails, a interest for 56% of participants. Transparency successful pricing is besides crucial, pinch 54% of travellers wanting afloat clarity connected full costs earlier booking. Travel security and financial protection successful lawsuit of institution insolvency are arsenic important, pinch 53% and 50% of respondents standing these factors arsenic essential, respectively.

These insights supply valuable guidance for recreation companies looking to nurture customer confidence. By addressing these captious concerns—from ensuring due archiving and clear pricing to offering robust financial safeguards—businesses tin amended reassure clients and promote overseas travel. The information suggests that well-informed, secure, and professionally supported recreation experiences are cardinal to maintaining nan upward momentum successful UK recreation confidence.

With assurance connected nan emergence crossed aggregate demographics, nan UK recreation assemblage is positioned for growth. As travellers progressively activity reliable guidance, clear information, and unafraid options, operators who prioritize these aspects are apt to spot stronger engagement and bookings successful nan coming months.

Mark Tanzer, Chief Executive, ABTA – The Travel Association, said:

“A halfway intent of ABTA is to thief group recreation pinch confidence. We introduced nan Travel Confidence Index some to thief our knowing of user sentiment successful recreation and to place nan astir effective actions that nan manufacture tin return collectively to build user assurance – so, it’s really encouraging to spot that nan UK’s wide assurance to recreation overseas continues its upwards trend.

“It’s besides reassuring to spot that booking pinch an ABTA personnel continues to beryllium rated basal aliases important by 75% of group to springiness them assurance to travel.  This is testament to nan activity of ABTA members successful making judge their customers are advised, informed and prepared to person an astonishing holiday.”

The dependable emergence successful nan ABTA Travel Confidence Index reflects a renewed enthusiasm among UK travellers to research destinations abroad. With increasing spot successful master recreation services, package holidays, and clear connection from recreation providers, much group are emotion unafraid and optimistic astir their journeys. Younger generations and families are starring this affirmative shift, while moreover older travellers are showing greater assurance compared to erstwhile years. By continuing to prioritize transparency, due documentation, and financial protection, recreation companies tin further fortify customer assurance and support nan ongoing betterment and maturation of nan UK recreation industry.