Published on September 16, 2025
The “See it. Say it. Sorted.” run has now been integrated arsenic portion of Britain’s railway strategy ever since its preamble almost a decade ago. It has go synonymous arsenic a portion of railway information encouraging travelers to study suspicious actions and information concerns caput on. It’s reception and changing information requirements permits nan restyling of nan motto for nan very first time. Starting today, updated messages and restyled posters connected trains and astatine stations each complete nan UK will beryllium utilized to spur travelers to assistance nan Department for Transport (DfT) successful protecting nan railway system.
A Decade of “See it. Say it. Sorted.”
Launched successful 2016 arsenic portion of a counterterrorism effort, “See it. Say it. Sorted.” was designed to beryllium a elemental and clear connection to promote passengers to study thing different to nan British Transport Police (BTP). Over nan years, nan run has achieved success, expanding nationalist consciousness of information concerns connected nan railway network, and allowing passengers to play a important domiciled successful reporting suspicious behavior.
Despite its effectiveness, location person been increasing concerns that nan motto has go truthful acquainted that passengers nary longer salary attraction to it. Public feedback and accrued scrutiny person prompted nan DfT to refresh nan campaign, incorporating a scope of caller messages and enhanced connection strategies.
What’s Changing successful nan Updated Campaign?
The refreshed type of “See it. Say it. Sorted.” intends to renew nan attraction connected information while addressing rider concerns astir nan wave of nan messages and their clarity. Key updates include:
- New Audible Messages: The updated run will present a assortment of caller messages crossed nan network. These changes will thief forestall nan motto from becoming monotonous aliases ignored by passengers, who whitethorn person grown accustomed to proceeding nan aforesaid announcement repeatedly.
- Emphasis connected nan Text Service: One of nan astir notable updates is nan accrued accent connected nan 61016 number for texting reports straight to nan British Transport Police. The matter work has been instrumental successful providing a discreet and easy measurement for passengers to study crimes aliases suspicious activity. The refreshed run will item this number much prominently connected posters and during announcements.
- Clearer Examples: The refreshed run includes much circumstantial examples of what passengers should beryllium looking retired for, specified arsenic unattended bags, different behavior, aliases group entering restricted areas. This provides passengers pinch much actionable accusation connected what constitutes thing “out of place” that should beryllium reported.
- Improved Messaging: The wording of nan campaign’s announcements has been simplified and clarified, making it easier for passengers to understand and enactment upon. The purpose is to guarantee that each passengers consciousness empowered to study thing suspicious without disorder aliases hesitation.
Engaging Passengers and Tourists successful Railway Safety
The “See it. Say it. Sorted.” run is not conscionable for regular commuters but besides plays a captious domiciled successful engaging visitors who whitethorn beryllium unfamiliar pinch Britain’s railway network. For visitors walking crossed nan UK, peculiarly those utilizing awesome railway hubs for illustration London’s King’s Cross, Birmingham New Street, aliases Manchester Piccadilly, nan updated messages will service arsenic a reminder to stay vigilant and proactive successful ensuring their information and nan information of others.
Railways are 1 of nan astir communal modes of recreation for some locals and visitors successful nan UK, making it important that passengers are alert of really to study information concerns. Tourists, often unfamiliar pinch section information procedures, tin beryllium peculiarly vulnerable, and nan “See it. Say it. Sorted.” connection helps to span this gap, ensuring everyone tin participate successful maintaining a safe and unafraid situation connected nan trains.
For example, visitors arriving astatine awesome carrier hubs successful nan UK are often faced pinch ample crowds and unfamiliar surroundings. The caller run updates will thief guarantee that they cognize really to study thing suspicious quickly, whether it’s a misplaced suitcase aliases an different interaction.
Addressing nan Over-Saturation of Security Announcements
One of nan cardinal criticisms of nan erstwhile type of nan “See it. Say it. Sorted.” run was that passengers had grown desensitized to nan repeated announcements. Rail journalist Tony Miles from Modern Railways explained that galore passengers treated nan motto for illustration nan information announcements made by hose compartment crew—often ignored aliases tuned out.
He suggested that nan over-familiarity pinch nan connection had led to passengers deliberately tuning retired nan information announcements, which reduced their effectiveness. The DfT’s determination to present assortment successful nan announcements is simply a nonstop consequence to this concern. The extremity is to support nan connection caller and engaging truthful that it remains an effective instrumentality successful preventing and reporting crime.
Improving Safety Measures pinch Technology
In summation to nan campaign’s updated messaging, nan UK authorities is besides investing astir £17 cardinal successful exertion to heighten information crossed nan railway network. Network Rail is group to supply British Transport Police pinch amended entree to CCTV footage successful real-time, which will let officers to respond much quickly to incidents arsenic they arise. The extremity is to make nan railways safer for some passengers and staff, peculiarly successful high-traffic areas.
Impact connected Passengers and Railway Security
The occurrence of nan original “See it. Say it. Sorted.” run tin beryllium measured successful nan number of reports it has generated. Since nan inaugural began, nan number of texts sent to nan 61016 number has accrued eight-fold, pinch complete 255,000 reports successful nan past twelvemonth alone. This reflects nan increasing consciousness and information of passengers successful maintaining information connected nan obstruction network.
Despite immoderate criticisms of nan message’s over-familiarity, nan BTP and nan DfT judge that nan run continues to play a captious domiciled successful ensuring nationalist safety. BTP Chief Constable Lucy D’Orsi emphasized that while officers are retired operating nan railway web 24/7, passengers and obstruction unit are arsenic important successful keeping nan strategy safe.
A Step Forward successful Railway Security
The revised type of nan run “See it. Say it. Sort it.” marks different measurement towards keeping Britain’s railways safe for each users. It addresses nan matter connection work arsenic good arsenic technologies that amended monitoring of nan railways successful existent time. Local group and visitors are encouraged much actively to participate successful nan campaign’s objectives which will thief to guarantee continued consciousness of nan recreation and obstruction activity of group crossed nan UK. Enhanced monitoring of nan railways matter and information services is stressed arsenic portion of nan campaign. Frequent obstruction users and first clip visitors to nan UK will brushwood nan aforesaid information messages and this will punctual them of their shared responsibility toward nan safe usage of nan railways.