Published on October 29, 2025

WTM London Welcomes New Tourism Minister arsenic UK Government Relations Strengthen
Stephanie Peacock, nan recently appointed Minister for Tourism, will make her debut astatine this year’s World Travel Market (WTM) London, nan premier world arena for nan recreation and tourism industry. Peacock’s first charismatic engagement will beryllium astatine nan opening ceremonial of WTM London 2025, which is scheduled for Tuesday, November 4 astatine 09:00, hosted astatine nan ExCeL London venue. She will beryllium accompanied by cardinal figures, including Patricia Yates, CEO of VisitBritain, nan event’s superior partner for this year.
Following nan opening ceremony, Minister Peacock will participate successful nan UN Ministers Summit, organized successful collaboration pinch nan UN World Tourism Organization and nan World Travel & Tourism Council (WTTC). This yearly summit, now celebrating its 19th year, is recognized arsenic nan largest gathering of tourism ministers, advisors, and apical executives from nan tourism sector. Peacock will present nan opening remarks astatine nan summit.
In nan afternoon, astatine 14:00, nan curate will lead a closed roundtable chat focused connected sustainable tourism pinch EU ministers. Later, astatine 15:00, she will subordinate a C-suite sheet chat titled “Soft Power Advantage: Leveraging nan UK’s Global Influence,” held astatine nan Yellow Theatre and unfastened to each WTM attendees.
The time will reason pinch Minister Peacock attending nan Ministerial Reception, a networking meal arena hosted for nan Ministers Summit participants, taking spot astatine nan iconic Churchill War Rooms successful cardinal London.
Chris Carter-Chapman, Event Director, WTM London, said: “We’re delighted to invited nan caller tourism minister, and we are proud that she has earmarked clip successful her schedule to sojourn WTM London. We look guardant to discussing nan value of inbound, outbound and home tourism, introducing her to immoderate of nan awesome players and highlighting nan awesome domiciled that WTM plays successful supporting nan UK tourism sector.”
In September, Peacock assumed nan tourism portfolio arsenic portion of her expanded domiciled wrong nan Department for Digital, Culture, Media, and Sport (DCMS), nan UK authorities section overseeing culture, arts, media, sport, tourism, and civilian society.
Tourism matters successful Scotland, Wales, and Northern Ireland are nether nan power of their respective devolved governments. DCMS provides backing to VisitBritain, a non-departmental authorities entity, which successful move operates VisitEngland and collaborates intimately pinch tourism bodies crossed nan devolved nations. VisitBritain’s overarching ngo is to beforehand nan UK arsenic a destination for some home and world visitors, highlighting nan country’s year-round appeal.
Peacock took complete nan tourism responsibilities from Sir Chris Bryant, who served arsenic nan tourism curate for conscionable complete a year. Sir Chris will now be WTM London 2025 arsenic nan caller Minister of State for nan Department for Business and Trade. While Peacock steps into nan tourism role, she will proceed to oversee sports, civilian society, and younker affairs, areas she was responsible for successful her erstwhile DCMS role.
Bryant is group to look connected Thursday, 6 November, wherever they will lead nan closing keynote speech pinch character and writer Richard E Grant astatine 3:30 PM connected nan Yellow Stage.
Carter-Chapman, Event Director astatine WTM London added; “We were talking to Sir Chris earlier his move to trade. It’s a affirmative motion that he’s still willing successful tourism and nan domiciled that it plays arsenic portion of nan UK’s wide equilibrium of trade”.
Tourism contributes £145.8 cardinal to nan UK’s economy, representing 6.5% of nan nation’s GDP. The assemblage supports 3.8 cardinal jobs, pinch 1.6 cardinal straight tied to tourism. Approximately 330,000 businesses are categorized arsenic tourism-related, pinch microbusinesses accounting for three-quarters of them.
WTM London plays a cardinal domiciled successful nan UK tourism sector, besides providing a important boost to nan system of London. The arena attracted complete 40,000 recreation professionals past year, pinch 82% of attendees coming from abroad. These world visitors spent money connected transport, accommodation, and intermezo during their stay, and studies estimate that their spending contributed astir £200 cardinal to nan capital’s economy.
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