Uk, Germany, China, Kazakhstan, And South Korea At The Forefront Of Thailand’s Bold M.i.c.e Strategy, Aiming For Sixty-five Thousand Visitors And One Hundred Thirty-two Million Us Dollars In Economic Impact

Published on October 6, 2025

Thailand’s eager MICE (Meetings, Incentives, Conferences, and Exhibitions) strategy is focusing connected cardinal world markets, including nan UK, Germany, China, Kazakhstan, and South Korea, pinch nan extremity of attracting 65,000 world visitors and generating an awesome 132 cardinal US dollars successful economical impact. These countries person been strategically selected owed to their important business tourism potential, thriving MICE industries, and beardown connections to Thailand. By targeting these regions, Thailand intends to position itself arsenic a premier destination for world events, leveraging some financial incentives and immersive taste experiences to tie high-profile meetings and conferences, yet contributing to nan maturation of its tourism and business sectors.

The Tourism Authority of Thailand (TAT) and nan Thailand Convention and Exhibition Bureau (TCEB) person announced a strategical business aimed astatine strengthening nan country’s support for meetings, incentives, conferences, and exhibitions (MICE). Through this collaboration, some organizations are launching an eager run that intends to pull a important number of world visitors while reinforcing Thailand’s position arsenic a world hub for MICE events.

This inaugural is portion of a broader effort to revitalize and grow Thailand’s MICE industry, which has been impacted by caller world disruptions. The “Thailand Power Up” campaign, which is group to tally from October 2025 to July 2026, is designed to support long-haul and short-haul arena organizers by offering a operation of financial assistance and added-value services. The campaign’s eventual extremity is to tie 65,000 visitors to Thailand and make an estimated 4.29 cardinal baht (approximately US$132 million) successful economical impact, frankincense boosting nan country’s tourism and business sectors.

One of nan halfway aspects of nan run is to incentivize and support world MICE organizers. Events eligible for support must meet circumstantial criteria. For long-haul markets, specified arsenic Europe, Africa, nan Americas, and Oceania, organizers must guarantee their events are attended by a minimum of 100 participants. Short-haul markets, chiefly successful Asia, require astatine slightest 200 participants. Additionally, participants successful these events must enactment successful Thailand for a minimum of 4 nights, which not only benefits nan country’s tourism assemblage but besides drives business to section hotels, proscription providers, and different work industries.

The campaign’s scope is vast, offering financial support arsenic good arsenic non-financial services to arena organizers. The financial assistance tin importantly trim nan wide costs of hosting large-scale events, making Thailand an charismatic destination for world conferences and meetings. Meanwhile, nan non-financial services supply further worth and heighten nan wide acquisition for arena organizers and participants alike. These services see a scope of offerings, specified arsenic section souvenirs from adjacent communities, premium fast-track lanes astatine airports, taste performances, and coordination pinch applicable authorities agencies. These support elements are aimed astatine ensuring that each facet of nan event, from presence to departure, is soft and memorable, pinch participants experiencing authentic Thai hospitality and culture.

To suffice for nan benefits of nan “Thailand Power Up” campaign, venues utilized for events must comply pinch nan Thailand MICE Venue Standard (TMVS) aliases beryllium legally registered pinch nan due authorities. This ensures that each participating venues meet precocious standards of value and safety, further enhancing nan wide entreaty of Thailand arsenic a MICE destination. Additionally, arena organizers are required to taxable their applications for support astatine slightest 30 days earlier nan arena takes place, allowing nan TAT and TCEB to decently measure nan event’s eligibility and guarantee timely preparation.

A peculiarly breathtaking constituent of this run is nan co-hosting of nan inVOYAGE Global 2026 arena successful Bangkok. Scheduled for April 17–20, 2026, this luxury inducement recreation marketplace is expected to pull 200 to 300 elder MICE professionals, predominantly from Europe and North America. This arena will service arsenic a level for networking, one-on-one meetings, and showcasing nan champion that Thailand has to connection successful position of inducement recreation experiences. InVOYAGE Global 2026 will let participants to observe unsocial opportunities for collaboration, talk nan latest trends successful nan MICE industry, and immerse themselves successful authentic Thai taste experiences.

The event’s location successful Bangkok, 1 of Southeast Asia’s starring destinations for business and leisure travel, offers unparalleled entree to section venues, hotels, and different MICE-related services. The immersive experiences provided astatine inVOYAGE Global 2026 will thief reenforce Thailand’s estimation arsenic a top-tier destination for luxury inducement travel. By hosting this high-profile event, TAT and TCEB dream to pull further liking from world MICE organizers, frankincense contributing to nan semipermanent maturation of nan sector.

In summation to nan “Thailand Power Up” run and nan inVOYAGE Global 2026 event, TAT and TCEB are besides readying a bid of world roadshows successful 2026. These roadshows will return spot successful various markets astir nan world, including China, Taiwan, South Korea, Germany, nan UK, CIS countries, and Kazakhstan. The extremity of these roadshows is to link imaginable buyers pinch Thai MICE operators, promoting nan country’s divers scope of arena venues and services. The roadshows will let TAT and TCEB to straight prosecute pinch MICE organizers and decision-makers, showcasing Thailand’s capacity to big world-class events and gathering nan increasing request for world business tourism.

These efforts are portion of a larger strategy to position Thailand arsenic a starring destination for MICE tourism, capitalizing connected nan country’s infrastructure, taste appeal, and established estimation arsenic a hub for some leisure and business travel. By offering financial incentives, high-quality venues, and a wide array of added-value services, Thailand is poised to pull a caller activity of world business events, ensuring its continued prominence connected nan world MICE stage.

Thailand’s MICE strategy targets nan UK, Germany, China, Kazakhstan, and South Korea to pull 65,000 visitors and make 132 cardinal US dollars successful economical impact, leveraging their beardown business tourism ties and increasing request for world events to solidify Thailand arsenic a world MICE hub.

The “Thailand Power Up” campaign, inVOYAGE Global 2026, and nan planned world roadshows are conscionable nan opening of an ongoing effort to thrust economical maturation done nan MICE sector. By focusing connected some short-haul and long-haul markets, Thailand is positioning itself arsenic a versatile and accessible destination for each types of world meetings, conferences, and inducement events.