The UK’s title watchdog has launched a reappraisal into nan £8bn backstage dentistry marketplace aft nan value of a consultation accrued by astir 25% complete a two-year period.
One successful 5 group successful Great Britain sought backstage dental attraction successful 2024 successful portion because they could not entree NHS treatment. Announcing its investigation, nan Competition and Markets Authority (CMA) said it wanted to make judge nan marketplace was “working good for UK consumers”.
The CMA said dentistry “plays a captious domiciled successful people’s wellness and wellbeing” and request for backstage services has risen sharply successful caller years. Against this backdrop nan regulator pointed to independent value information that showed mean prices had “increased significantly”.
Between 2022 and 2024 nan value of an first consultation roseate by complete 23% to £80, nan information showed. The value of regular check-ups for existing patients was up complete 14% to £55.
The CMA said nan reappraisal was “not a disapproval of clinicians aliases nan attraction they provide, but an introspection of really nan marketplace is moving for consumers”. The backstage marketplace is group against an NHS work successful crisis.
Dentists are progressively pulling retired of doing NHS-funded work because nan fees for galore procedures do not screen nan costs involved, according to nan British Dental Association (BDA). Last twelvemonth nan Guardian reported cases of group pulling their ain teeth because they were incapable to entree emergency dental attraction successful England.
With much Britons utilizing backstage dentists, Sarah Cardell, nan CMA main executive, said nan watchdog was concerned that galore whitethorn “be uncertain astir costs, availability, curen options and what they’re entitled to”.
“For some, turning to backstage dentistry is simply a prime – but for many, it’s a necessity,” said Cardell. “We want to perceive straight from group crossed nan UK astir their experiences – bully aliases bad – to thief america build a clear image of really this marketplace is moving successful practice.”
Private dental services accounted for complete two-thirds of nan marketplace successful 2025 pinch nan UK manufacture astir precocious weighted astatine £8.4bn. In November 2025, Rachel Reeves urged nan CMA to motorboat a reappraisal of nan manufacture successful an effort to easiness nan costs of living. The chancellor cited nan “scourge of hidden costs, deficiency of transparency and overtreatment”.
The CMA will look astatine issues specified arsenic uncovering a dentist, knowing prices and knowing wherever to spell for urgent treatment. It has besides launched an online guide to thief group erstwhile choosing and paying for dental treatment.
While nan watchdog said nan reappraisal was “not a disapproval of clinicians aliases nan attraction they provide” nan reappraisal could lead to nonstop action aliases a alteration to really nan manufacture is regulated.
The BDA said it would thief nan CMA understand nan “complex realities of delivering backstage dentistry”. Dentists pinch NHS contracts were providing attraction astatine a nonaccomplishment pinch nan work “reliant connected a transverse subsidy of complete £400m a twelvemonth from backstage activity to break even”, it said.
The BDA has antecedently described nan government’s telephone for an investigation into pricing practices arsenic a fig leafage for its nonaccomplishment to decently money NHS care.
Eddie Crouch, nan BDA chair, said nan assemblage intended to “spell retired nan facts. These are services delivering high-quality, cost-effective attraction that millions of families really value. Those near without options, who person felt forced to spell private, are location wholly because of choices made by nan Treasury.”
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