Published on September 6, 2025
TUI Cruises has launched its largest-ever run for its Mein Schiff brand, bringing a caller recreation acquisition to passengers crossed Europe. Set to tally done September, nan campaign, titled “Every Moment a Journey,” intends to fortify nan brand’s beingness successful cardinal markets, including Germany, Austria, Switzerland, Benelux, and Scandinavia. The campaign’s attraction is connected positioning Mein Schiff arsenic a premium yet accessible cruise action for a divers scope of travellers.
Expanding Brand Presence Across Europe
The caller promotional effort will beryllium showcased done various media channels, including TV, radio, integer audio, and podcasts. It will besides characteristic integer out-of-home advertizing and online videos. This wide-reaching run is designed to prosecute imaginable cruisers and make nan Mein Schiff fleet a family sanction successful cardinal European countries.
The campaign’s extremity is to present nan Mein Schiff marque to an moreover broader assemblage while highlighting nan recreation experiences aboard nan fleet. It besides emphasizes nan recently introduced Mein Schiff Flow, which is group to debut successful nan summertime of 2026. The caller vessel is poised to connection a cutting-edge recreation acquisition pinch enhanced amenities and services, sailing successful nan Mediterranean and Northern Europe.
A Feel-Good Experience for Everyone
TUI Cruises has crafted this run pinch a wide assortment of passengers successful mind. Whether families looking for a fun-filled holiday, couples seeking relaxation, aliases first-time cruisers yearning for an unforgettable adventure, Mein Schiff is positioned arsenic nan perfect choice. As nan campaign’s vice president of commercial, Clas Eckholt, noted, TUI Cruises wants to showcase Mein Schiff arsenic a “feel-good product” that caters to each types of travellers.
The brand’s slogan, “Every Moment a Journey,” perfectly encapsulates nan accuracy down nan cruise experience. The run highlights nan beauty of recreation by oversea and emphasizes that each infinitesimal aboard is an opportunity to observe caller horizons, whether it’s enjoying luxurious amenities aliases exploring charming European destinations.
Robbie Williams arsenic Brand Ambassador
An breathtaking summation to nan run is nan engagement of world euphony icon Robbie Williams. Known for his larger-than-life characteristic and wide appeal, Williams serves arsenic nan charismatic marque ambassador for Mein Schiff.
In a typical twist, TUI Cruises is offering fans nan chance to triumph exclusive items signed by Robbie Williams, on pinch 2 nine-night pavilion compartment trips aboard nan Mein Schiff Flow. These incentives are judge to captivate cruisers and boost engagement pinch nan campaign.
A Cruise Experience Like No Other
The attraction of nan run is to tie attraction to nan exceptional experiences passengers tin bask aboard nan Mein Schiff fleet. With a scope of itineraries successful nan Mediterranean and Northern Europe, travellers are promised unforgettable journeys. The Mein Schiff Relax will sail nan Baltic Sea and Norway, while nan brand-new Mein Schiff Flow will research destinations for illustration Spain, Italy, France, and Portugal.
Guests aboard nan Mein Schiff ships tin indulge successful a scope of activities designed for eventual relaxation and enjoyment. From good eating options to onboard entertainment, nan ships are equipped pinch everything needed for a memorable vacation astatine sea. This accent connected comfortableness and luxury is cardinal to nan campaign’s message, positioning Mein Schiff arsenic an perfect action for those looking to acquisition a world-class cruise.
The Promise of Future Growth
Through this bold campaign, TUI Cruises is not only aiming to summation consciousness of Mein Schiff but besides to cement its spot arsenic a starring subordinate successful nan European cruise market. With nan motorboat of nan Mein Schiff Flow and an ever-growing fleet, nan marque is positioning itself for continued occurrence successful nan coming years.
By targeting caller customers and offering them exclusive opportunities, TUI Cruises hopes to build a loyal guidelines of cruisers who subordinate nan marque pinch unforgettable experiences. For those looking to recreation crossed Europe successful luxury, comfort, and style, Mein Schiff is an action that stands retired successful nan crowded cruise market.
Embark connected Your Own Journey
TUI Cruises’ latest run is simply a bold measurement successful expanding nan Mein Schiff marque crossed Europe, offering an enticing operation of luxury, excitement, and exploration. Whether you’re cruising nan Mediterranean aliases nan Baltic, each infinitesimal aboard promises to beryllium a caller adventure. With Robbie Williams’ prima entreaty and an unthinkable array of experiences connected board, nan “Every Moment a Journey” run ensures that Mein Schiff will beryllium apical of mind for those dreaming of a spectacular cruise holiday.
With its cleanable blend of entertainment, culture, and relaxation, a Mein Schiff cruise offers much than conscionable a picnic – it’s an unforgettable journey. Book your adjacent cruise and make each infinitesimal count.