Trip.com Partners With Live Nation To Offer Seamless Concert And Travel Experiences, Merging Live Music With Cultural Exploration In Asia

Published on October 14, 2025

Trip.com Group is forging a bold caller way successful nan recreation manufacture by partnering pinch Live Nation Asia to create an innovative fusion of recreation and unrecorded music. This strategical collaboration intends to reshape nan performance tourism acquisition crossed cardinal Asian markets, offering travelers a seamless measurement to book exclusive performance packages, including flights, hotels, presale summons access, and curated section experiences each successful 1 place.

Entering nan Concert Tourism Market

The collaboration marks Trip.com’s first awesome measurement into nan performance tourism sector, a increasing niche wherever intermezo and recreation intersect. Initially focused connected 5 cardinal markets—Hong Kong/Macau, Singapore, Thailand, South Korea, and Mainland China—the business is designed to pat into nan expanding request for immersive recreation experiences driven by unrecorded music. Travelers will beryllium capable to book broad travel packages that merge performance tickets pinch recreation logistics, allowing them to research caller destinations while attending world-class performances.

The fusion of euphony and tourism is not conscionable a passing trend; it’s a earthy progression arsenic visitors activity much meaningful, experience-driven trips. By combining nan excitement of unrecorded performances pinch section taste exploration, Trip.com and Live Nation are offering an all-inclusive recreation acquisition that appeals to a wide scope of euphony fans and world travelers.

Concert Tourism successful Asia: A Growing Phenomenon

Asia has go a hotbed for euphony tourism, pinch increasing numbers of concertgoers walking crossed borders to be unrecorded shows. According to Trip.com’s Momentum user survey, 66% of Asia Pacific travelers are consenting to recreation overseas specifically for concerts, pinch Gen Z and Millennial travelers starring nan charge. This demographic is driving a taste displacement wherever intermezo is nary longer conscionable an event, but an acquisition tied to nan full recreation journey.

The economical effect of performance tourism is undeniable. For instance, erstwhile Lady Gaga performed successful Singapore, nan performance led to a melodramatic 300% summation successful edifice bookings. Similarly, successful Hong Kong, much than half of concertgoers extended their enactment for leisure, highlighting nan imaginable for unrecorded euphony events to boost section economies. With much world artists adding performance dates successful cities for illustration Seoul, Bangkok, and Singapore, nan business betwixt Trip.com and Live Nation is perfectly timed to capitalize connected this upward trend.

A Seamless, Curated Music Travel Experience

The partnership’s halfway purpose is to supply fans pinch a well-rounded recreation acquisition that goes beyond attending a concert. By offering bundled packages that harvester performance access, accommodations, transportation, and sightseeing, Trip.com is redefining really euphony lovers acquisition unrecorded events. The extremity is to create a seamless travel for travelers, making nan full process—from booking tickets to exploring nan city—effortless and enjoyable.

The first inaugural of this business will characteristic exclusive recreation packages for TWICE’s World Tour successful Hong Kong. These packages, disposable done Trip.com, will see presale entree to tickets, edifice stays, and carrier options, giving fans nan opportunity to afloat immerse themselves successful nan performance acquisition while enjoying everything Hong Kong has to offer. The offerings will soon grow to characteristic different world and location artists, pinch recreation packages that let fans to customize their trips by adding section attractions, metropolis tours, and taste experiences to their itineraries.

These performance recreation packages are designed to cater to a wide assortment of interests, from fans who want to research nan section nutrient scene, to those who are keen connected sightseeing aliases relaxing successful a caller city. The elasticity of these bundled experiences ensures that each travel feels personalized, catering to nan interests of individual travelers while offering them a broad package that enhances their performance experience.

Unlocking New Opportunities for Local Tourism

This business opens a wealthiness of opportunities for section tourism stakeholders, specified arsenic hotels, restaurants, and attractions. By partnering pinch Trip.com and Live Nation, these businesses tin create typical offers tailored to concertgoers. For example, hotels whitethorn supply exclusive discounts for those attending circumstantial concerts, while section attractions tin partner pinch nan recreation level to connection typical deals and packages that harvester performance tickets pinch admittance to apical tourer sites.

The benefits of performance tourism widen beyond nan contiguous economical effect of summons sales. The collaboration encourages longer stays and higher spending from world visitors, driving greater tourism activity successful cities that big awesome concerts. As much Asian cities go sought-after performance destinations, nan inaugural will thief raise their profiles arsenic top-tier locations for some intermezo and culture, further strengthening nan section tourism ecosystem.

Paving nan Way for nan Future of Music Travel

The business betwixt Trip.com and Live Nation is conscionable nan opening of a larger activity to merge intermezo and tourism successful Asia. With nan motorboat of exclusive recreation packages for concerts for illustration TWICE’s World Tour and early collaborations pinch different world superstars specified arsenic BLACKPINK, nan inaugural is poised to grow rapidly, offering moreover much destinations for euphony lovers.

This displacement successful tourism—toward experience-driven, music-focused travel—has nan imaginable to alteration nan measurement group attack vacations. No longer constricted to sightseeing and relaxation, recreation is progressively astir connecting pinch civilization done unrecorded euphony events, transforming destinations into vibrant hubs for world visitors. By offering euphony fans nan chance to be a performance while besides exploring a caller city, Trip.com and Live Nation are creating an wholly caller class of tourism—one that merges intermezo pinch section discovery.

As performance tourism continues to grow, Trip.com’s strategical collaboration pinch Live Nation is positioning nan institution arsenic a cardinal subordinate successful this evolving market. Whether attending a high-profile world circuit aliases discovering a location creator successful an breathtaking caller city, travelers tin look guardant to much opportunities to harvester their emotion for euphony pinch their passion for exploration. This business is not conscionable astir attending a concert—it’s astir creating lasting recreation experiences that style nan early of tourism successful Asia.