Trip.com Group’s Tourism Innovation Awards Highlight Breakthroughs In Sustainable And Immersive Travel In The United States, Saudi Arabia, Japan, South Korea, United Kingdom, And China: Here’s More New Information For You

Wednesday, August 6, 2025

The Trip.com Group’s Tourism Innovation Awards person go a prestigious awesome of excellence, celebrating groundbreaking recreation experiences that transcend accepted tourism. In 2025, nan awards spotlight innovative destinations crossed nan globe that person successfully embraced immersive technologies, sustainability, and cultural heritage. This year’s winners span crossed six countries—the United States, Saudi Arabia, Japan, South Korea, the United Kingdom, and China—and showcase nan early of tourism by focusing connected creating memorable and meaningful recreation experiences.

The winners, which see technologically immersive attractions, sustainably designed resorts, and culturally rich | destinations, underscore a larger inclination successful nan tourism industry: travelers are seeking much than conscionable accepted sightseeing; they are searching for experiences that resonate connected a deeper level. From panda sightings successful Chengdu to immersive creation shows successful Las Vegas, nan invention happening wrong these award-winning projects offers a glimpse into nan early of tourism.

The Winners of Trip.com’s Tourism Innovation Awards 2025

This year, Trip.com Group recognized outstanding contributions successful nan areas of technological innovation, sustainability, and cultural tourism. Here are nan global winners of nan 2025 Tourism Innovation Awards, which are expected to style nan early of global tourism:

1. Afterlife Show astatine nan Sphere, Las Vegas, United States

The Afterlife Show astatine nan Sphere successful Las Vegas is simply a singular illustration of really immersive technology is reshaping entertainment. This cutting-edge acquisition blends visual art, interactive music, and virtual reality to create an unparalleled sensory travel for visitors. The Sphere, pinch its state-of-the-art technology, offers a 360-degree immersive experience that transports attendees into a world beyond imagination. Winning nan grant for technological innovation, nan show represents nan increasing request for multi-sensory experiences successful tourism, wherever visitors tin prosecute pinch destinations successful wholly caller ways.

2. ABBA Voyage Concert, London, United Kingdom

ABBA Voyage successful London offers a cleanable blend of music, technology, and nostalgia, drafting successful fans of each ages. The concert, featuring digital avatars of nan celebrated popular group, has redefined nan live euphony experience, pushing nan boundaries of what is imaginable successful intermezo and tourism. The performance has captivated world audiences by offering a unique fusion of existent and virtual performances, wherever music lovers from astir nan world tin stitchery to acquisition ABBA’s hits done immersive technology. The occurrence of this show illustrates nan increasing intersection betwixt tourism and entertainment, wherever visitors are encouraged to recreation not conscionable for sights, but for shared taste experiences.

3. teamLab Borderless: MORI Building DIGITAL ART MUSEUM, Tokyo, Japan

Tokyo’s teamLab Borderless has revolutionized nan conception of creation museums by creating an acquisition that is dynamic, interactive, and perpetually changing. The MORI Building DIGITAL ART MUSEUM is simply a cutting-edge creation accumulation that uses digital technology to prosecute visitors pinch immersive and interactive installations. The museum’s exhibits blur nan lines betwixt creation and technology, offering visitors nan chance to prosecute pinch useful of creation successful ways that were erstwhile unimaginable. As 1 of nan astir celebrated attractions successful Tokyo, nan depository exemplifies really technology-driven art is becoming an integral portion of nan tourism experience, peculiarly successful tech-savvy destinations for illustration Japan.

4. Starfield Library, Seoul, South Korea

Located successful Seoul’s Starfield COEX Mall, nan Starfield Library is 1 of nan astir Instagrammable spots successful South Korea. The library’s unique design features walls lined pinch complete 13,000 books, creating a mesmerizing space that invites some book lovers and photographers. The library’s ocular appeal, mixed pinch its domiciled arsenic a community hub, highlights nan increasing value of cultural spaces successful nan tourism sector. Visitors travel not only to get books but besides to acquisition nan beauty of nan abstraction itself, offering a operation of leisure and culture that appeals to some locals and visitors alike.

5. Shebara Resort, Umluj, Saudi Arabia

Saudi Arabia’s Shebara Resort is redefining luxury tourism pinch its sustainable design that integrates seamlessly into nan earthy landscape. Located successful nan pristine waters disconnected nan seashore of Umluj, Shebara Resort’s suspended spherical villas connection breathtaking views of coral reefs while minimizing biology impact. The resort, which won nan Sustainability Innovation Award, epitomizes Saudi Arabia’s displacement towards eco-friendly luxury successful tourism. It provides a high-end acquisition while ensuring minimal disruption to nan surrounding ecosystems. This task is portion of a broader push by nan Saudi authorities to position nan state arsenic a leader successful sustainable tourism successful nan Middle East.

6. Desert x AIUIa, Al-Ula, Saudi Arabia

The Desert x AIUIa accumulation successful Saudi Arabia combines art pinch nature, offering travelers an opportunity to acquisition nan country’s rich | cultural history while engaging pinch cutting-edge art. This open-air exhibition successful nan ancient godforsaken region of Al-Ula invites artists to create useful that prosecute pinch nan natural landscape of nan area. The accumulation promotes environmental conservation and cultural dialogue, highlighting Saudi Arabia’s increasing accent connected sustainable tourism. Visitors tin acquisition nan stunning godforsaken landscapes while exploring art that reflects nan region’s history and its domiciled successful world conservation efforts.

7. Panda Family Wins Hearts Worldwide, Chengdu, China

The panda family successful Chengdu is 1 of nan astir iconic symbols of wildlife tourism successful China. At nan Chengdu Research Base of Giant Panda Breeding, visitors tin interact pinch these lovable creatures while contributing to efforts to protect endangered species. The attraction’s attraction connected panda conservation has turned it into a awesome tourism destination, pinch panda-related merchandise and experiences driving economical impact. The fame of nan pandas showcases really wildlife tourism and cultural tourism are intertwined, pinch travelers seeking to prosecute pinch quality and lend to world conservation efforts.

The Influence of Social Media Trends connected Tourism

A important driver of tourism invention is social media, which has transformed really group discover and share recreation experiences. Viral locations, specified arsenic King’s Cross Station successful London and nan Starfield Library successful Seoul, person drawn monolithic crowds based connected their ocular entreaty and Instagram-worthiness. Social media platforms person go cultural tourism hubs, influencing decisions connected wherever to recreation and what experiences to seek. This inclination highlights nan increasing intersection betwixt social media and tourism, wherever digital buzz tin construe into real-world popularity.

Impact connected Global Tourism and Local Economies

These award-winning destinations and projects item nan expanding request for unique, immersive, and sustainable recreation experiences. The Tourism Innovation Awards not only observe cutting-edge tourism experiences but besides person a significant effect connected section economies. As much travelers activity meaningful connections and culturally rich | experiences, destinations that connection innovative and sustainable recreation experiences are apt to spot increased visitation and economic benefits.

As technology-driven tourism becomes much mainstream, destinations for illustration Japan, Saudi Arabia, and South Korea are positioning themselves arsenic leaders successful this evolving market. The Tourism Innovation Awards service arsenic a reminder that nan early of tourism will beryllium defined by innovation, sustainability, and nan growing demand for experiences that connection personal connections to culture, nature, and history.