Travel South Usa Partners With Hbx Group To Offer Canadians Exclusive Deals To Explore The South

Published on October 18, 2025

Beginning Sweet Tea – Travel South USA collaborated pinch HBX Group to connection nan “Authentic South – All Y’all are Welcome” campaign, focusing connected Southern hospitality. The run runs done 2025 to nan extremity of 2026. The run offers nan hospitality, warmth, and charm of nan South USA to 8 Southern states and 16 partners, highlighting nan confederate experience. The South is being showcased to Canadians pinch specialty confederate civilization packages, vibrant, chopped experiences, elemental confederate bookings, and a lukewarm confederate welcome.

Demonstrating nan first-time occupancy of nan South USA to nan Canadians offers a run picnic confederate experience. Building nan confederate charm and hospitality of nan South USA to nan Canadians, pinch a extremity to beforehand heavy taste ties. It offers typical confederate civilization packages and simplified bookings to lukewarm confederate hospitality. The business promotes a confederate authorities picnic by applying lukewarm confederate charm and refined passes.

A Strategic Campaign to Inspire Canadian Travelers

With nan “Authentic South” campaign, we want to show Canadian travelers that nan Southern U.S. tin beryllium their adjacent affordable picnic spot. Canadian travelers are looking for authentic experiences, and “Authentic South” takes advantage of that. Travel South USA and HBX Group are looking astatine a successful implementation of nan run done activity that includes planned integer advertising, specially designed offers, and dedicated partnerships pinch nan recreation trade.

Most importantly, HBX wants to supply a broad and streamlined work to book their Southern U.S. recreation to places pinch rich | civilization and hospitality for illustration Tennessee, Georgia, Alabama, Louisiana and North Carolina. The integration of “Authentic South” pinch nan HBX Group’s world distribution web of complete 64,000 recreation agents and 71,000 recreation distributors opens Canada for entree to nan Southern U.S. for easy bookings.

Custom Offers for Tourists from Canada

Unlike different campaigns, this 1 focuses heavy connected customized recreation offers for visitors from Canada. In business pinch Travel South USA, hotels, destinations, and area businesses accommodate to nan civilization of nan region and create customized itineraries for visitors and typical promotional rates. These itineraries see large tourer destinations and off-the-beaten-path spots, helping visitors from Canada get nan astir retired of their travels.

By incorporating these promotional offerings into nan campaign, Travel South USA hopes to power seasonal recreation habits to promote visitors from Canada to enactment longer and research nan Southern U.S. successful much depth. These offers are created to thief visitors from Canada get nan astir retired of each play successful nan Southern U.S, including a world-renowned euphony show and a quiet, picturesque Southern U.S. retreat. Specially priced edifice accommodations and different services thief soften nan financial demands of a picnic successful nan Southern U.S and thief Canadians get nan astir retired of their dollars.

Increasing Visibility and Engagement Across Platforms

The run will tally until April 2026 and will showcase afloat sponsored premium visibility crossed each platforms of HBX Group. It will showcase each nan awesome advertizing and promotional materials connected nan booking site, destination landing pages, societal media, and integrated newsletters. This will let Canadians to find and book their Southern vacation. The run besides targets Canadian travelers straight by engaging nan Canadian recreation waste and acquisition done tailored integer ads, societal media content, and typical offers. The advertizing run will besides see exclusive packages to seizure nan Canadian market.

This run intends to promote Canadians to book their picnic successful nan Southern U.S, particularly during nan Fall and Winter seasons. These Southern destinations will boost nan run since Canadian travelers are looking to recreation to different destinations during this time. The run besides intends to summation consciousness of nan Southern destinations and nan off-peak recreation play to promote much Canadian travelers during nan Winter season.

Travel South USA’s Continued Commitment to nan Canadian Market

As nan astir important world marketplace for nan Southern U.S. tourism industry, Travel South USA continues to turn pinch Canadian visitation and bookings. This run seeks to put successful an expanding committedness to this cardinal marketplace demographic. With much tailored marketing, Travel South USA hopes to supply Canadians pinch much accessible and unforgettable South recreation experiences.

Joseph Sheller, VP of Strategic Marketing Solutions astatine HBX Group, stated nan galore destinations successful nan Travel South USA region are perfect for Canadian vacationers. He besides said astir nan unsocial experiences Canadian travelers tin person pinch Southern U.S. food, music, history, and outdoor activities and really those attributes make nan region a compelling recreation destination.

Enhancing Travel Trade Collaborations

Developing strategical partnerships continues to beryllium important to nan “Authentic South” campaign. Promoting a collaboration pinch recreation advisors and offering exclusive deals helps Canadians book their trips. This collaboration helps Canadians and fosters nan narration betwixt nan U.S. and Canadian recreation agents, ensuring Canadians tin book their recreation pinch certainty.

The initiative’s B2B distribution ensures recreation agents and worldwide distributors person nan astir caller offers and promotional materials to thief pinch their clients. This helps streamline nan booking process and adds resources that Canadian recreation professionals tin supply to their clients.