Daily mean spending by overseas visitors roseate by 4.67 per cent to €136. Credit: Alicantedsoler / Shutterstock.com
Tourist spending successful nan Costa Blanca region has reached an all-time high, exceeding €6.8 cardinal successful nan first six months of 2025—a 6.23 per cent summation compared to nan aforesaid play past year.
According to information published connected Friday August 1 by Spain’s National Statistics Institute (INE), a full of 5.59 cardinal world visitors travelled to nan region betwixt January and June, marking a 5.68 per cent rise. This makes it nan second-largest summation among Spain’s awesome tourer destinations.
Daily mean spending by overseas visitors roseate by 4.67 per cent to €136, besides nan second-highest summation nationwide. Meanwhile, nan mean full expenditure per tourer reached €1,216, pinch an mean enactment of 8.9 days—mostly successful towns and cities on nan Costa Blanca.
Carlos Mazón, nan president of nan location government, celebrated nan figures, stating: “Tourist spending has group a caller grounds successful nan Valencia region. We are nan 2nd Spanish region successful position of maturation successful some world arrivals and mean regular spending.”
He besides emphasised nan value of maintaining this upward trend, which he described arsenic a motion of higher worth and sustainability successful nan region’s tourism model.
Focus connected caller markets
Looking up to nan 2nd half of nan year, nan location authorities plans to measurement up world promotion by attending complete 30 tourism fairs and events, targeting emerging markets specified arsenic Canada, nan United States and Australia.
In June alone, nan Costa Blanca region welcomed much than 1.15 cardinal world tourists—an summation of 3.31 per cent year-on-year. Total tourer spending during nan period reached €1.42 billion, up 1.68 per cent. The mean walk per visitant stood astatine €1,229, pinch a regular mean of €142—7.18 per cent much than successful June 2024.
Across Spain, world tourism has continued to turn steadily successful 2025. In nan first half of nan year, nan state welcomed complete 42 cardinal overseas visitors—up by 8.6 per cent compared to nan aforesaid play successful 2024. Total spending by world visitors reached astir €57 billion, reflecting accrued request and a gradual displacement towards longer stays and higher per-day expenditure.
The Balearic Islands and Catalonia stay nan apical destinations by volume, but regions for illustration Valencia are closing nan spread acknowledgment to diversification, year-round promotion, and improved aerial connectivity.
But Andalusia has shown signs of weakness
In opposition to nan upward inclination seen successful different regions, Andalusia has shown signs of weakness successful early 2025, peculiarly successful nan hospitality sector. Hotel overnight stays dropped by complete 13 per cent successful March, while mean spending per tourer besides declined slightly—against nan nationalist rise. In Malaga, occupancy fell and nan mean gross per impermanent plunged from €145 to conscionable €88.3.
Forecasts for outpouring pointed to little booking rates compared to 2024, and home tourism—key to nan region’s economy—continued to decline. Despite wide maturation successful world arrivals, nan figures propose mounting unit connected Andalusia’s tourism industry.