Tourism Spend Falls In Ireland, Despite Strong July Visitor Numbers

Published on August 27, 2025

In July 2025, tourism took disconnected successful Ireland, bringing successful complete six 100 forty-six 1000 tourists, which is singular for nan country. Visitors arriving successful nan state has marked a beardown number, however, nan spending done by these visitors has dropped by 4 percent compared to July 2024. Analysing these numbers, nan Central Statistics Office (CSO) has travel to a conclusion that nan tourism spending diminution depicts nan issues being faced by nan industry. This is in-spite of nan number of world arrivals looking to recreation to nan Ireland connected nan rise.

Tourism Spending Decline

In total, overseas visitors spent six 100 twenty-four cardinal euros successful July 2025, marking a flimsy simplification from nan erstwhile year. While nan wide number of visitors remained robust, nan spending per tourer fell to an mean of 1 1000 3 100 30 euros, a diminution of 50 2 euros compared to 2024. This full includes 3 100 sixty 4 euros connected fares, 50 4 euros connected prepayments, 4 100 thirteen euros connected accommodation, and 4 100 ninety-eight euros connected day-to-day expenses. The alteration successful spending, however, represents a humble emergence of constituent 4 percent compared to July 2023.

The tourism figures revealed an uneven distribution of spending among different regions. Visitors from North America contributed nan most, spending 2 100 fifty-five cardinal euros, followed by continental Europe pinch 1 100 ninety-seven cardinal euros. Tourists from Great Britain accounted for 1 100 eighteen cardinal euros, while nan remainder of nan world’s visitors spent fifty-four cardinal euros.

Visitor Numbers Hold Steady

Despite nan driblet successful wide spending, nan number of visitors to Ireland successful July 2025 remained strong. A full of 646,400 overseas visitors travelled to Ireland that month, staying a mixed 5.1 cardinal nights crossed nan country. The mean magnitude of enactment was 7.9 nights, somewhat down from 8.1 nights successful July 2024. This indicates that while visitors are coming successful ample numbers, nan magnitude of their stays is marginally shorter.

Notably, visitors from Great Britain made up nan largest proportionality of arrivals, accounting for 30 2 constituent 5 percent of nan total. The United States followed pinch 20 5 constituent 4 percent, and Germany represented sixty constituent 1 percent of nan wide visitant numbers. These figures item nan continued value of nan British and American markets for Ireland’s tourism industry.

Irish Outbound Tourism connected nan Rise

The CSO’s study besides provides penetration into outbound tourism, pinch 2 million, 3 100 ninety-three 1000 and six 100 passengers departing Ireland connected overseas routes successful July 2025. This marked a six constituent 7 percent summation compared to nan erstwhile year, reflecting nan continued mobility of Irish residents. Among these departing passengers, sixty 2 percent were Irish nationals heading overseas for tourism aliases different reasons. Of nan full departing passengers, 20 7 percent were overseas resident overnight visitors who had arrived successful Ireland successful nan erstwhile months.

Holidaymakers Remain nan Largest Group

For overseas visitors, nan superior intent of recreation to Ireland successful July 2025 was for leisure. A full of 2 100 eighty-nine 1000 visitors (forty 4 constituent 7 percent of nan total) cited vacation arsenic their main logic for their trip. This continues to affirm Ireland’s fame arsenic a premier destination for visitors seeking some civilization and scenic beauty. Other motivations for recreation included business and visiting friends aliases family, but nan mostly of overseas visitors still take Ireland for its leisure offerings, specified arsenic its rich | taste heritage, earthy beauty, and historical sites.

Key International Markets: Great Britain, United States, and Germany

Tourism from cardinal world markets remained a cornerstone of Ireland’s tourism figures. Great Britain continued to beryllium nan largest root of visitors, contributing 30 2 constituent 5 percent of nan full arrivals, pinch 2 100 10 1000 and 1 100 tourists. The United States followed pinch 1 100 sixty-four 1000 and 4 100 visitors (twenty 5 constituent 4 percent), and Germany rounded retired nan apical 3 pinch forty 2 1000 visitors (six constituent 1 percent).

This information underscores nan value of these markets for Ireland’s tourism assemblage and highlights nan request for continued engagement to pull visitors from these regions. Efforts to support beardown relationships pinch world tourism partners are captious for sustaining and increasing these markets successful nan coming years.

Looking Ahead to Future Growth

While spending saw a dip successful July 2025, Ireland’s tourism assemblage sustains its strength. The information suggests overseas visitors are still keen connected Ireland’s visitations, attractions, and accompanying services, contempt nan ever-changing economical landscape, fto unsocial recreation trends. As nan tourism manufacture braces for nan engaged autumn period, officials are apt to return steps aimed astatine enhancing nan sector, enriching nan visitor’s experience, and maximising nan economical imaginable associated pinch inbound tourism.

As a last point, nan image for Irish tourism is still looking bully contempt nan 4 percent diminution successful spending. The assemblage is looking very promising pinch nan magnitude of visitors coming to nan state and Ireland still being regarded arsenic a preferred vacation destination. With immoderate difficult work, achieving enhanced sustainable maturation is possible