Tourism Pioneer Colin Evans Honoured With Lifetime Achievement Award

Published on October 23, 2025

As nan laminitis and president for Collinson Group and Valuedynamx, Colin Evans has received nan Ultimate Life Achiever Award for nan Loyalty and Awards 2025. He has been progressive successful nan business for much than 40 years, and he has yet again achieved thing remarkable. Despite nan number of years, he has been progressive successful this statement of business, he has continued to beryllium nan look of innovations successful tourism and loyalty. Additionally, he has made advancements successful data-driven solutions to heighten customer loyalty astatine Valuedynamx and created Priority Pass which is nan astir preferred airdrome lounge programme successful nan world.

Transforming Global Tourism pinch Innovative Programs

Evans activity has importantly impacted nan world tourism industry, peculiarly successful enhancing nan customer acquisition astatine airports. His creation of Priority Pass successful nan early 1990s revolutionised airdrome lounge access, enabling millions of travellers astir nan world to bask a premium recreation experience. The program, which was nan first of its kind, democratized entree to airdrome lounges and group nan modular for travel-related loyalty programs crossed nan industry.

With nan occurrence of Priority Pass, Evans continued to innovate successful nan recreation and tourism sectors. In caller years, his activity of Valuedynamx, a world leader successful personalised rewards programs, has driven advancements successful customer engagement. By offering tailored, data-driven rewards to consumers, Valuedynamx has enhanced loyalty and engagement crossed various sectors, including travel, banking, and hospitality. This has further cemented Evans’ bequest arsenic a cardinal fig successful nan improvement of loyalty programs wrong nan tourism industry.

Valuedynamx and Collinson Group: Shaping nan Future of Travel Loyalty

Under Evans’ stewardship, Collinson Group has go a driving unit successful shaping nan world tourism experience. The institution has expanded its scope crossed 5 continents, partnering pinch immoderate of nan world’s starring airlines, hotels, and financial institutions. Through its extended web of partners, Collinson has provided millions of consumers pinch valuable rewards and benefits, improving their recreation experiences and strengthening nan enslaved betwixt brands and their customers.

Valuedynamx, a subsidiary of Collinson, has go a world leader successful data-driven omnichannel acquisition rewards. By combining its expertise successful payments, connection marketing, card-linking, and loyalty programme management, Valuedynamx offers solutions that thrust some user engagement and commercialized success. Its expertise to merge loyalty programs pinch costs systems has positioned it arsenic a cardinal subordinate successful shaping nan early of tourism loyalty.

Revolutionising nan Travel Ecosystem

Throughout his career, Evans has continually sought to simplify nan customer acquisition and foster spot betwixt brands and consumers. His efforts person led to nan creation of cutting-edge platforms that not only connection valuable rewards but besides merge seamlessly pinch travellers’ lifestyles. From improving airdrome experiences to offering personalised loyalty rewards, Evans has consistently focused connected delivering convenience, value, and customer satisfaction.

Evans’ activity has besides had a broader effect connected nan tourism manufacture by driving changes successful really businesses interact pinch their customers. His attraction connected loyalty arsenic a cardinal tenet of customer engagement has influenced really brands successful nan travel, hospitality, and financial sectors creation their services and reward systems. By aligning marque worth pinch user loyalty, Evans has reshaped nan measurement businesses successful nan tourism and recreation sectors attack customer relationships.

Sustaining a Legacy of Innovation successful Travel

As nan tourism manufacture continues to evolve, Evans innovations person group a benchmark for early leaders successful nan field. His efforts to merge loyalty programs pinch nan broader recreation ecosystem person paved nan measurement for new, much engaging experiences for travellers. His activity astatine some Collinson Group and Valuedynamx has empowered galore businesses to connection customised loyalty solutions that meet nan divers needs of consumers successful today’s world marketplace.

In summation to his firm achievements, Evans has besides dedicated clip to mentoring and investing successful emerging leaders wrong nan tourism, loyalty, and fintech sectors. His guidance has helped nurture nan adjacent procreation of innovators who are continuing to style nan early of tourism and customer loyalty.

A Lasting Impact connected Tourism

Colin Evans has shaped nan world of tourism successful much ways than one; winning his very ain Lifetime Achievement Award during nan Loyalty and Awards 2025 arena is simply a existent testament to this. Evans has worked connected galore innovative projects, specified arsenic nan Valuedynamx Data-Driven Loyalty Programs which enhanced nan recreation experience, arsenic good arsenic nan Priority Pass lounge program. He has inspired countless group utilizing his innovative attack to building customer engagement and loyalty arsenic well, which, fixed nan turbulent authorities of tourism these days, is bound to salary disconnected successful nan future.