Tourism Ireland Hosts Flavours Of Ireland Event In London Driving Global Tourism Growth

Published on October 23, 2025

Tourism Ireland this week hosted its much-anticipated ‘Flavours of Ireland’ arena successful London, a cornerstone successful nan island’s tourism almanac that has, for 23 years, successfully connected section tourism businesses pinch influential world inbound circuit operators. The arena has grown into a cardinal level for promoting Ireland’s tourism offerings internationally, strengthening business relationships, and boosting visitant arrivals from astir nan world.

‘Flavours of Ireland’ brings together tourism companies from crossed nan island, spanning taste attractions, culinary experiences, escapade tourism, practice sites, luxury accommodations, and more. This year, 60 tourism businesses participated, each presenting their products and experiences to astir 60 world inbound circuit operators. These operators are instrumental successful delivering visitors from each corners of nan globe, including nan United States, Mainland Europe, Asia, Australasia, and Africa. Their information underscores nan event’s value arsenic a hub for world tourism business development.

The arena is strategically timed to coincide pinch nan readying cycles of world operators, galore of whom are preparing contracts and programmes for 2026 and beyond. This makes ‘Flavours of Ireland’ an invaluable opportunity for Irish tourism providers to present caller experiences, unafraid bookings, and power nan inclusion of their products successful world recreation itineraries. By showcasing divers offerings from some well-known and emerging destinations crossed nan island, nan arena plays a pivotal domiciled successful encouraging longer stays, higher-value tourism, and greater location distribution of visitors.

Over nan people of nan event, astir 660 commercialized meetings took place, each offering imaginable for partnerships that could make thousands of early visitors to Ireland. On average, world inbound operators are responsible for bringing astir 500,000 visitors to nan land annually, making these meetings important successful sustaining and increasing Ireland’s world tourism market. For nan participating Irish businesses, these engagements not only thrust contiguous business opportunities but besides facilitate semipermanent relationships and insights into world recreation trends.

Beyond business transactions, ‘Flavours of Ireland’ provides a level for networking, collaboration, and knowledge exchange. Tourism providers summation vulnerability to caller marketplace demands, user preferences, and emerging trends that tin style their offerings. This nonstop engagement pinch world buyers allows providers to accommodate and innovate, ensuring that Ireland remains competitory successful nan world tourism market.

The arena besides highlights Ireland’s unsocial expertise to harvester rich | taste heritage, scenic landscapes, and modern experiences, offering a wide array of options for different types of travelers. From immersive culinary tours and luxury accommodations to humanities landmarks and escapade tourism opportunities, participants tin tailor experiences that entreaty to divers world audiences, expanding nan imaginable for repetition visits and semipermanent growth.

Tourism Ireland’s committedness to fostering world connections done events for illustration ‘Flavours of Ireland’ demonstrates a strategical attack to increasing nan island’s tourism assemblage sustainably. By focusing connected some high-volume and high-value markets, nan statement ensures that Irish tourism businesses proceed to thrive while contributing to location economical development.

As ‘Flavours of Ireland’ enters its 23rd year, it continues to cement its estimation arsenic a premier level for showcasing nan island’s tourism excellence. The arena not only strengthens Ireland’s beingness successful cardinal world markets but besides ensures that Irish tourism products are positioned for semipermanent success, offering experiences that pull visitors from each area of nan globe.

With its operation of business-focused meetings, networking opportunities, and marketplace insights, ‘Flavours of Ireland’ exemplifies Tourism Ireland’s proactive strategy to turn visitant numbers, heighten location tourism, and unafraid Ireland’s spot arsenic a apical world destination for travelers seeking authentic, memorable experiences.

Aisling McDermott, Tourism Ireland’s Head of Global Partnerships, said: “Our ‘Flavours of Ireland’ arena plays a captious domiciled successful strengthening our beingness successful nan world tourism marketplace. It’s an fantabulous level to link inspiring tourism businesses from crossed nan land of Ireland pinch influential inbound circuit operators who creation and waste recreation programmes astir nan world.

“Through astir 660 targeted commercialized meetings, our manufacture partners had nan opportunity to showcase nan very champion of what nan land of Ireland has to connection – from world-class visitant attractions and hidden gems of practice to premium hotels, stepping tours, vessel trips and whiskey distilleries. Events for illustration ‘Flavours’ thief guarantee that nan land of Ireland continues to characteristic prominently successful world itineraries, driving much visitors, longer stays and greater location dispersed successful nan years ahead.”