Tourism Authority Of Thailand Drives Aggressive Marketing Strategy At Itb Asia 2025, Aiming To Position Thailand As A Premier Sustainable Destination

Published on October 17, 2025

The Tourism Authority of Thailand (TAT) is aggressively trading to bring value travelers, particularly from Singapore and different short-haul markets. The move is strategical to make Thailand a high-value, sustainable tourer destination. TAT’s beingness astatine ITB Asia 2025, conducted from October 15 to 17 astatine nan Marina Bay Sands successful Singapore, was an important milestone successful this renewed effort.

The Thailand Pavilion, opened connected October 15, featured nan country’s imagination of innovative tourism. The ceremonial was graced by an eminent delegation of personalities, namely Mr. Kijwat Tajaroen, Minister Counsellor and Acting Ambassador of Thailand to Singapore; Mrs. Suphattra Jaruariyanon, Vice President of Sustainable Development & Treasurer; Mr. Wittaya Khunpluem, President of Chon Buri Provincial Administration Organisation; and Mr. Kumchai Tangthamsatid, Chairman of nan Chon Buri Provincial Administrative Organization Council. This corporate engagement of Thailand’s national, provincial, and backstage assemblage served to item nan corporate endeavor to beforehand nan nation’s image connected nan world tourism platform.

Designed successful a modern Thai style, nan pavilion embodied Thailand’s warmth and creativity. It featured interactive zones that encouraged business meetings and media engagements, fostering beardown connections pinch world tourism professionals. One of nan pavilion’s standout attractions was nan unrecorded taste objection of nan “Thai Herbal Inhaler by REUNROM.” This multisensory acquisition blended accepted Thai wellness practices pinch a modern presentation, offering a unsocial penetration into Thailand’s rich | taste practice and wellness offerings.

Mr. Kittipong Prapattong, TAT Deputy Governor for Digitalisation, Research and Development, said “The Singapore marketplace continues to show beardown resilience and penchant towards Thailand. Our purpose is to prolong this maturation by deepening traveller engagement and ensuring each sojourn offers caller and meaningful experiences. TAT’s information astatine ITB Asia 2025 reaffirms our committedness to strengthening location partnerships and highlighting Thailand’s domiciled arsenic a hub for value and sustainable tourism.”

TAT besides led a delegation of 22 apical Thai tourism operators to showcase Thailand’s committedness to invention and sustainability. Among nan delegation were respective renowned establishments that had won nan prestigious Thailand Tourism Awards, including Carlton Hotel Bangkok Sukhumvit, Cross Hotels and Resorts, Jurassic World: The Experience, Melati Beach Resort and Spa, Red Mountain Golf Club, and Vana Nava Water Jungle. Along pinch these award-winning businesses, TAT’s CF-Hotels members, including Ambassador Hotel Bangkok, Dara Samui Beach Resort, and Panan Krabi Resort, participated successful nan event, emphasizing nan diverseness and excellence of Thailand’s tourism offerings.

The delegation besides featured a wide scope of different influential Thai tourism entities, specified arsenic Amatara Welleisure™ Resort Phuket, Avani+ Khao Lak Resort Phang Nga, Chaba Cabana Beach Resort Koh Samui, Panviman Resort Koh Phangan, Pullman Bangkok King Power, Pullman Phuket Karon Beach Resort, Rama Gardens Hotel Bangkok, Thai Airways International, and Thailand Privilege Card Co., Ltd., to sanction a few. This divers practice highlighted nan country’s rich | tourism landscape, which appeals to various types of travellers, from wellness enthusiasts to escapade seekers.

Singapore continues to beryllium a captious marketplace for Thailand, pinch nan land federation ranking arsenic 1 of nan apical short-haul markets. In nan first 9 months of 2025, much than 73,000 Singaporeans visited Thailand, pinch complete 80% being repetition visitors. These travellers lend importantly to Thailand’s tourism economy, spending an mean of 45,000 baht per travel and staying for an mean of 4.7 days. The convenience of 283 play flights, providing astir 60,000 seats (86.8% of pre-pandemic capacity), makes it easy for Singaporeans to research Thailand regularly.

Building connected this momentum, TAT is targeting high-value segments to further thrust maturation successful nan tourism sector. Key attraction areas see wellness and wellness tourism, luxury travel, honeymoon and wedding packages, and sports tourism—particularly cycling, marathons, and Muay Thai. These segments align pinch Thailand’s marque arsenic a destination that offers not conscionable a vacation, but a transformative experience. TAT is besides seeing important maturation successful nan Overland Drive and Fly & Drive markets, appealing to visitors who bask exploring Thailand astatine their ain pace.

To further prosecute younger travellers, TAT has turned to integer campaigns that leverage nan powerfulness of societal media and integer marketing. Joint promotions pinch airlines, circuit operators, and in installments paper partners are enhancing nan scope of these campaigns, making Thailand an charismatic destination for nan digital-savvy millennial and Gen Z traveller.

TAT’s attraction connected sustainable tourism remains a cardinal portion of its strategy. With an accent connected eco-friendly initiatives, taste preservation, and community-based tourism, nan authority is reinforcing Thailand’s committedness to being a responsible tourism destination that offers memorable, yet sustainable, experiences for visitors. As Thailand continues to position itself arsenic a world leader successful sustainable tourism, its divers offerings cater to a wide array of traveller preferences, ensuring that nan Kingdom remains a apical prime for some caller and repetition visitors alike.

In short, TAT’s activities astatine ITB Asia 2025 show nan imaginative and innovative quality of Thailand’s tourism trading efforts. By targeting value markets, emphasizing sustainability, and promoting nan nation’s rich | taste heritage, Thailand is poised to proceed being 1 of nan astir celebrated destinations successful Asia.