Top Wine Tourism Destinations In Europe: France, Italy, Spain, Portugal, Greece, And More Ranked By Heritage And Tourism Potential

Published on September 19, 2025

Around nan world, vino and nutrient tourism is becoming much and much popular. Travelers’ liking has increased, particularly among those betwixt nan ages of 18 and 44. The request for vino tourism has surged, emerging arsenic a awesome inclination successful caller years, arsenic much visitors are keen to acquisition nan section vino and culinary cultures. In summation to vino enthusiasts, nan entreaty of experiencing existent section life, touring gorgeous vineyards, and sampling award-winning wines is besides contributing to nan maturation successful fame of vino tourism.

TUI Musement, a well-known circuit and activity operator, introduced nan first-ever European Wine Tourism Index successful consequence to this increasing interest. Based connected vino production, heritage, and tourism offerings, this imaginative ranking showcases Europe’s apical vino destinations and provides vino enthusiasts pinch accusation astir nan champion places to travel. The ranking offers a thorough and comparative study of nan vino tourism scenery and is based connected 5 cardinal factors.

Key Factors Behind nan European Wine Tourism Index
The European Wine Tourism Index was constructed by analysing a assortment of important aspects, specified arsenic nan vineyard aboveground area, nan percent of vineyards dedicated to protected designations of root (PDO) and protected geographical indications (PGI), nan number of wines registered nether these categories, nan measurement of vino production, and world awards received. To guarantee accuracy and reliability, information was originated from trusted organisations for illustration Eurostat, nan International Organisation of Vine and Wine (OIV), nan Decanter World Wine Awards 2025, and charismatic EU registries.

France: Europe’s Leading Wine Tourism Destination
Topping nan rankings pinch an awesome people of 85.2 retired of 100 is France, a state renowned for its rich | vino practice and extended vino production. France’s exceptional estimation successful nan vino tourism manufacture is further amplified by nan galore world awards it has received. Famous regions specified arsenic Champagne, Burgundy, and Bordeaux proceed to tie vino lovers from astir nan globe.

Champagne is peculiarly celebrated for its UNESCO-listed historical cellars, which pull visitors keen connected learning astir nan region’s centuries-old winemaking process. Burgundy is location to much than 1,000 unsocial vineyard land known arsenic “Climats”, each pinch its ain chopped characteristics. Bordeaux, pinch its world-renowned châteaux, provides vino enthusiasts nan chance to circuit immoderate of nan astir prestigious estates while tasting exquisite wines. As a result, France remains nan number 1 destination for vino lovers, offering a divers and immersive vino tourism experience.

Italy: A Close Second pinch Rich Wine Diversity
Ranking 2nd connected nan European Wine Tourism Index is Italy, which stands retired arsenic Europe’s largest vino shaper and has nan highest number of PDO and PGI vino designations. Italy offers vino lovers an unthinkable scope of experiences, pinch each region presenting its ain unsocial flavours and winemaking traditions. The country’s iconic vino regions, including Tuscany and Piedmont, are favourites among travellers.

Tuscany, nan birthplace of celebrated wines specified arsenic Chianti and Montepulciano, invites visitors to research its rolling hills, charming vineyards, and historical towns. Piedmont, known for its prestigious Barbaresco and Barolo wines, offers travellers a much friendly vino acquisition amidst stunning landscapes. Italy’s rich | practice successful some nutrient and vino makes it a destination wherever culture, history, and earthy beauty combine, creating an unforgettable vino tourism experience.

Spain: A Diverse Wine Experience
Coming successful astatine 3rd spot is Spain, a state pinch much than 900,000 hectares of vineyards, a important percent of which are dedicated to PDO and PGI wines. Spain’s vino offering is arsenic divers arsenic its regions, from nan famed reds of Rioja and Ribera del Duero to nan iconic sherry of Andalusia. Spain besides boasts unsocial vino experiences specified arsenic nan wines of La Geria, located connected nan volcanic land of Lanzarote, wherever vines turn connected nan achromatic ungraded of volcanic craters.

Spanish vino tourism is enhanced by its unique landscapes and historical wineries. Rioja, known for its system reds, offers travellers a chance to research its scenic vineyards and sensation wines from immoderate of nan region’s oldest wineries. In Andalusia, vino enthusiasts tin observe nan heavy traditions of sherry production, enjoying tastings and vineyard tours successful nan bosom of Jerez. Spain’s diverseness successful some vino and surface science positions it arsenic a starring destination for vino lovers.

Portugal: Award-Winning Wines and Scenic Views
Ranked fourth, Portugal is celebrated for its exceptional wines and rich | winemaking heritage. The country’s winemaking history is rooted successful regions for illustration nan Douro Valley, a UNESCO World Heritage site. The Douro Valley offers visitors a unsocial operation of panoramic stream cruises on nan Douro River and visits to section wineries that nutrient Portugal’s celebrated Port wines.

Portugal’s precocious number of award-winning wines has cemented its spot arsenic a premier vino tourism destination. Beyond nan Douro Valley, regions specified arsenic Alentejo and nan Azores besides connection visitors a chance to sensation outstanding wines while exploring picturesque landscapes. Portugal’s unsocial offerings, from fortified wines to charming vineyard tours, proceed to captivate vino enthusiasts from astir nan world.

Greece: A Historic Wine Culture
Greece, pinch its rich | winemaking contented making love backmost to nan Mycenaean civilisation, ranks 5th connected nan list. Known for its indigenous grape varieties, Greece offers vino visitors a unsocial opportunity to observe wines that are not recovered anyplace else. Varieties for illustration Assyrtiko from Santorini and Liatiko from Crete are immoderate of nan country’s signature wines, each reflecting nan divers landscapes and taste practice of Greece.

Greece’s vino tourism experiences are complemented by nan rich | mythology, history, and civilization that situation its vineyards. Visitors tin return guided tours, sojourn ancient sites, and bask vino tastings while learning astir nan heavy relationship betwixt nan onshore and nan group who person been making vino for thousands of years. Greece’s chopped terroir and unsocial vino varieties make it a must-visit destination for adventurous vino lovers.

Emerging Wine Tourism Destinations
Beyond nan well-established vino regions, nan European Wine Tourism Index highlights a fewer emerging destinations that are gaining nickname successful nan vino tourism world. Germany (6th), pinch its world-famous Rieslings; Romania (7th), location to powerful reds from nan Dealu Mare region; and Hungary (8th), known for nan Tokaj vino region, are each emerging stars successful nan vino tourism scene.

Austria (9th), pinch its dedication to PDO wines, offers travellers scenic experiences successful regions for illustration nan Wachau Valley on nan Danube River. Bulgaria (10th), pinch its ancient winemaking tradition, rounds retired nan apical 10, drafting vino visitors willing successful exploring its unsocial terroir and discovering a rich | history of winemaking making love backmost to ancient Thrace.

Exploring Europe’s Wine Regions
The vino tourism manufacture successful Europe is still expanding and provides visitors pinch a wide scope of absorbing experiences. Europe continues to beryllium nan centre of vino tourism, from nan celebrated vineyards of France and Italy to nan newer recreation destinations for illustration Bulgaria and Germany. Europe’s vino regions are guaranteed to connection visitors unforgettable experiences, whether they want to circuit historical vineyards, sample award-winning wines, aliases go afloat immersed successful nan section vino culture.