Tinder Explores A Redesign, Dating ‘modes,’ And College-specific Features To Boost Engagement

Tinder is still struggling to make gross from its users, arsenic it reported a 7% dip successful paying users while its genitor company, Match Group, saw a 5% dip successful Q2 2025 crossed each making love apps, including Tinder, Hinge, Match.com, and others.

To boost engagement and push much group to salary for its product, nan institution has undertaken aggregate caller initiatives. During Match’s second-quarter net call, Match Group CEO Spencer Raskoff said that Tinder will debut a caller characteristic called “modes,” which will let users to move betwixt different making love goals to research caller connections successful real-time. This is akin to a erstwhile action wherever Tinder allowed users to put their relationship goals straight connected their profiles.

Tinder will besides research a broader redesign and different caller features, including those aimed astatine assemblage students, to thrust much usage among Gen Z.

Another caller characteristic allows users to for illustration circumstantial parts of a profile, nudging group to commencement conversations based connected those likes, akin to Match’s making love app Hinge.

The changes get amid a mixed 4th for nan making love app giant, which reported level year-over-year gross of $864 cardinal and net that declined from $133.3 cardinal year-over-year to $122.5 cardinal successful Q2. However, nan institution provided a better-than-expected Q3 outlook pinch gross reaching $910-920 million, which boosted its banal post-earnings.

Match besides announced it would put $50 cardinal successful merchandise development, arsenic nan making love app shaper intends to link pinch younger Gen Z users and usage AI to amended its products.

“We’ll return nan first steps towards a caller UI refresh successful Q3 pinch a cleaner, faster, and much modern look crossed nan full app,” Raskoff said. “We’re connected way to trial type 1 of a redesigned ‘see who likes you’ tab this autumn pinch nan extremity of helping users link pinch group they’re much apt to beryllium willing in, arsenic good arsenic to thrust much revenue,” he added.

In nan lawsuit of nan latter, Tinder continues to research pinch AI-powered matching, which it debuted successful New Zealand earlier this year. The characteristic delivers curated matches based connected accusation from your Tinder profile, answers to questions, and, optionally, insights from nan user’s camera rotation photos.

Now, nan institution intends to rotation retired this characteristic to much geographies.

“The interactive matching acquisition we’ve been testing successful New Zealand is specifically designed to entreaty to this type of assemblage [users nether 30]: Somebody who doesn’t conscionable want to beryllium judged based connected their beingness appearance. [The characteristic is for] personification who alternatively is consenting to put successful a small spot of time, reply immoderate questions, and past get a civilization consequence back,” Raskoff said.

Plus, Raskoff noted that Tinder is reasoning astir launching much college-specific features, including allowing users to conscionable hunt wrong their assemblage aliases different selected colleges, to entreaty to younger users.

The institution besides offered an update connected Tinder’s Double Date option, launched successful June, that lets users brace up pinch a friend to lucifer pinch different couple. The making love institution said it saw affirmative results pinch 92% of users utilizing nan characteristic being nether 30.

Image Credits:Tinder

This was Raskoff’s first afloat 4th astatine nan helm of Match Group, arsenic Zillow Group co-founder and Match Board personnel was appointed CEO successful February.

Earlier this year, nan institution announced that Faye Iosotaluno would measurement down from nan app’s CEO position successful July, pinch Raskoff taking connected nan role. The institution besides laid disconnected 13% of its unit (around 325 people) successful May, and closed unfastened roles.