Published on August 19, 2025
Nepal has launched a caller run promoting tourism pinch nan thief of societal media level TikTok to showcase nan earthy beauty, taste splendor and escapade tourism disposable to an assemblage worldwide. The business intends to leverage TikTok’s extended scope successful nan integer abstraction to beforehand nan South Asian state arsenic a apical recreation destination for globetrotters from crossed nan globe.
Central to nan business is nan the #LifetimeExperiences campaign, a creator-led run that will showcase Nepal’s iconic and niche experiences successful an engaging and digestible way. Via nan in-app experience, TikTok users will person nan opportunity to observe must-see sights, find hidden gems and uncover Nepal’s taste and earthy wonders – each done immersive, innovative short shape video.
The campaign, portion of Visit Nepal Year 2020, is engaging recreation contented creators from each complete nan world and astatine location who will beryllium invited to sojourn Nepal and archive their experiences. These creators will showcase nan country’s breathtaking mountains, placid lakes, bustling markets, section festivals, accepted villages and more. The run plans to move and motivate viewers to recreation and link pinch nan state successful much profound ways by bringing nan beauty of Nepal successful an appealing movie format.
Nepal’s tourism has agelong been renowned for its divers offerings – from difficult treks successful nan Himalayas to serene ones by rivers and lakes to an immersive taste experience. These authentic ‘Once successful a Lifetime’ experiences will now beryllium promoted astir nan world done this integer run to bring a greater level of consciousness and liking successful nan state arsenic an all-round destination to visit.
The run focuses not only connected featuring destinations, but besides connected sustainable and responsible tourism practices. Through promoting off-the-beaten-path destinations and encouraging visitors to respect accepted customs, nan run is attempting to beforehand organization friends section tourism that respects Nepal’s earthy and taste history. Videos will foster affirmative experiences for nan traveller and nan big community, reinforcing tourism that is ethical, educational, and sustainable.
It’s a [social-media-driven] measurement to beryllium progressive successful and beforehand tourism successful a measurement that is now, and it is cool.” TikTok’s interface will supply a 1 extremity shop wherever existent and early visitors will beryllium capable to acquisition Nepal and get a consciousness for nan destinations, scheme a visit, link pinch locals, each from a azygous platform.
The business is apt to elevate Nepal successful nan world recreation market. Combining compelling storytelling and interactive integer content, nan task will let travelers to acquisition nan depths of what Nepal has to connection successful earthy beauty, taste diversity, and escapade opportunities. Through this breathtaking campaign, Nepal intends to promote nan adjacent procreation of travelers to sojourn its mountains, rivers, historical sites and experiences.
By inaugurating #LifetimeExperiences, Nepal Tourism Board is taking to nan integer shape to showcase its broader offering of recreation itineraries and support its position arsenic a federation that civilization connoisseurs, escapade aficionados and quality lovers cannot spend to miss.