Threads Reaches 150 Million Daily Users And Is Ramping Up Ads

Threads has grown to 150 cardinal regular progressive users. Mark Zuckerberg shared nan latest milestone for nan company's text-based app during Meta's third-quarter net call. The institution antecedently reported successful August that Threads had reached much than 400 million monthly users.

Zuckerberg, who has mused that Threads could go Meta's adjacent billion-person app, said that it was "on way to go nan leader successful its category." He besides said that clip spent successful nan app had accrued by 10 percent, which he credited to improvements to nan company's AI proposal systems.

On Wednesday, Instagram main Adam Mosseri said that Meta was besides "exploring" algorithm personalization controls for Threads. The institution is presently testing nan expertise to "tune" Instagram's algorithmic recommendations.

As Threads has grown, Meta besides confirmed that ads are ramping up connected nan platform. During nan telephone pinch analysts, Meta CFO Susan Li said that "ads are now moving globally" successful nan Threads feed. The institution had antecedently brought ads to Threads users in 30 countries pursuing a mini trial earlier this year. This week, nan institution besides announced that it would grow nan type of advertisement formats connected Threads, including video ads. "We're pursuing our emblematic monetization playbook of optimizing nan ads formats and performance," Li said.