Threads Introduces 'ghost' Posts That Disappear After 24 Hours

Meta's Threads is getting its ain type of ephemeral posting pinch a caller characteristic nan institution is calling "ghost posts." The impermanent posts will beryllium published wrong Threads' main provender for illustration immoderate different post, but will vanish aft 24 hours. And while different users tin interact pinch shade posts, only nan original poster will beryllium capable to position likes and replies.

Instead of emblematic public-facing replies, replies to shade posts will beryllium routed straight to users' inboxes, wherever they tin opt to respond privately. In immoderate cases, this could besides mean that replies for shade posts are much constricted than replies to normal posts, arsenic Meta's default messaging settings limit DMs to followed accounts only (these settings tin beryllium tweaked successful nan Threads app).

In immoderate ways, it's not astonishing Meta would adhd impermanent posts to Threads arsenic a measurement to promote users location to stock more. On Instagram, Stories are utilized acold much than imperishable grid posts. In a blog post, Meta describes nan caller characteristic arsenic a measurement for group to "share unfiltered thoughts and caller takes without nan unit of permanence aliases polish."

But ephemeral formats haven't ever been successful connected text-based platforms for illustration Threads. Twitter concisely experimented pinch an ephemeral Stories for illustration format it called "Fleets." Then-CEO Jack Dorsey reportedly "grew to despise" nan feature, and it was killed little than a twelvemonth aft it launched.