This Sony Bravia Is My Pick For Best Tv For The Money - And It's 25% Off For Prime Day

ZDNET's cardinal takeaways

• What nan Sony Bravia X90L lacks successful eye-popping specs, it much than makes up for successful real-world image capacity and Sony upscaling technology, which delivers awesome video for movies, sports, cable, and streaming.
• Regarding nan features you'll emotion for regular use, nan X90L has an fantabulous distant that feels premium, is conscionable nan correct size, includes backlighting, and has a bully equilibrium of conscionable nan correct number of buttons
• The X90L besides has Google TV built-in.
• The closest rivals to nan Bravia X90L are nan TCL QM8 and nan Hisense U8 Series, some of which costs a small little than nan Sony and person awesome specs.

The Sony Bravia X90L is presently $300 disconnected astatine Amazon for nan 65-inch exemplary ($898) during Prime Day sales.

Also: The champion Prime Day TV deals, hand-picked by our editors

The Sony Bravia X90L is 1 of our picks for nan best Sony TVs you tin buy, and for bully reason. Its colour accuracy, precision brightness, 120Hz soft motion, and 4K image processing make it 1 of our astir recommended TVs you tin buy. I besides see it 1 of nan astir underrated TVs available. And pinch nan 2025 TVs hitting nan market, you tin prevention connected conscionable astir each size of this fantabulous 2023 model.

I've seen a batch of nan champion and latest TVs from Sony, Samsung LG, TCL, Hisense, and respective others. When I had to switch an 8-year-old 55-inch TCL TV that died, I chose a 65-inch Sony X90L because I deliberation it has nan champion image for nan money correct now and boasts immoderate other advantages.

Also: ZDNET's picks for nan champion Prime Day deals

While nan Sony Bravia XR X90L doesn't rustle you distant connected nan spec expanse -- it's an LED TV pinch a full-array backlight -- nan real-world capacity and usability make it 1 of nan champion buys connected nan market, based connected ZDNET's testing. This Sony TV is technically successful nan aforesaid class arsenic 2 of its celebrated rivals: the TCL QM8 and Hisense U8K. 

However, while those are Mini LED TVs and look for illustration they should beryllium amended TVs connected paper, nan Bravia X90L has amended colour accuracy, plentifulness of brightness, and a nicer distant than either nan TCL aliases Hisense TVs (although caller models are starting to emulate nan Sony remote). It goes without saying that nan Sony show is nan champion among these 3 models.

Since Sony has had a agelong business pinch Google, nan X90L besides has an fantabulous implementation of Google TV. This makes nan X90L's package interface overmuch friendlier to usage than Samsung's Tizen and LG's webOS, which tin beryllium overly analyzable and frustrating to navigate.

With nan X90L, you besides get Sony's fantabulous image processing to upscale contented to 4K, which is particularly adjuvant if you're watching older contented aliases YouTube videos, and it's stronger than thing offered by Hisense and TCL. And if you're looking for a TV to watch movies, nan X90L astir rivals costly OLED and high-end QLED TVs that costs almost doubly arsenic much. If you upgrade from a TV that is astatine slightest 4-5 years old, you will beryllium blown distant by nan image value of X90L -- and it will require a batch little tuning out-of-the-box than different TVs.

Also: The default TV mounting you should move disconnected instantly - and why experts urge it

Sony has nan astir precocious image processing of each 5 awesome TV brands. That intends it doesn't oversaturate and overbrighten nan image for illustration Samsung, LG, TCL, and Hisense models sometimes do. Again, that intends Sony TVs often person a amended image than higher-spec rivals from fund TV makers (Hisense and TCL) and tin often compete pinch much costly models from premium vendors for illustration nan aforementioned Samsung and LG. 

For gamers, this TV has a dedicated crippled mode, HDMI 2.1, VRR, and Auto HDR Tone Mapping erstwhile connected to nan Sony PS5. It besides has a crippled paper to fine-tune nan settings to your preferences.

Adam Breeden/ZDNET

The Sony X90L isn't arsenic agleam arsenic its Mini LED rivals from TCL and Hisense -- aliases moreover its 2024 successor, nan Sony Bravia 7 -- but it still takes advantage of Sony's precocious backlight strategy to brighten circumstantial parts of nan image. It besides does an fantabulous occupation of revealing nan specifications successful nan shadows of acheronian movies and shows. I'm utilizing nan X90L successful a agleam room and person ne'er had an lawsuit wherever I wished nan image was brighter.

Also: We saw Sony's deluge of 2025 Bravia TVs, and nan flagship OLED whitethorn springiness you sticker shock

Keep successful mind that Sony's products often transportation a 10% to 20% value premium because of nan Sony marque name, truthful it's important to look for income and deals for illustration nan ones we've highlighted from Amazon.

If you person a small much to spend, I'd urge upgrading to an OLED. The Sony A80L, nan Samsung S90C, and nan LG C3 are each 2023 OLED screens that are besides connected sale. The cheapest among these is nan 42-inch LG C3, which starts astatine $890.

Looking for nan adjacent champion product? Get master reviews and editor favorites successful our free ZDNET Recommends newsletter.

This communicative was first published connected May 31, 2024, and was updated connected July 10, 2025.