This Amazon Lens Upgrade Lets You Scan A Product Irl And Find It Online In One Click

Elyse Betters Picaro / ZDNET

Follow ZDNET: Add america arsenic a preferred source on Google.

ZDNET's cardinal takeaways

• Lens Live scans products for real-time shopping suggestions.
• Amazon's AI adjunct tin reply questions, connection details.
• The characteristic is presently disposable to immoderate US users connected iOS.

Have you ever seen an point successful a brick-and-mortar shop and figured you could get it for a amended value connected Amazon, but couldn't drawstring together nan correct keywords to find it online?

Amazon Lens was designed to lick this problem by photographing an point and generating akin merchandise results. Now, the new Lens Live feature makes nan Amazon instrumentality much interactive, allowing you to scan an point pinch your telephone camera and find akin items successful nan Amazon Shopping app.

Also: Amazon adding 1,300 much cities to its same-day market transportation work - cheque yours here

Upon opening Lens Live, nan Amazon Lens camera scans nan products successful framework and shows nan apical results successful a carousel astatine nan bottommost of nan screen. The caller characteristic allows customers to adhd items straight to their cart aliases wishlist from nan Lens Live screen.

Amazon's AI shopping assistant, Rufus, is integrated into Lens Live and offers suggested questions and merchandise summaries. Shoppers tin inquire Rufus questions astir a merchandise and person answers without leaving nan Lens Live camera view.

Also: Amazon is softly axing a large Prime shipping perk. Here's what's going distant - and when

The superior quality betwixt Amazon Lens and Lens Live is interactivity and convenience. Amazon Lens requires users to return a unrecorded photo, upload a photo, aliases scan a product's barcode. Once nan media is uploaded, nan personification is taken to nan accepted Amazon shopping database of products, tapping into each 1 to spot often asked questions and merchandise features.

Lens Live keeps users connected nan aforesaid surface to position pricing, Prime eligibility, often asked questions, and merchandise features. Lens Live besides permits users to scan aggregate products pinch their telephone camera without leaving nan Lens application.

Also: Got a suspicious Amazon refund text? Don't click nan nexus - it's a scam

Amazon has begun rolling retired Lens Live to "tens of millions" of US customers, pinch wide readiness coming successful nan adjacent fewer months. Currently, nan characteristic is only disposable connected iOS. Once Lens Live is disposable to each US Amazon customers, they will still person nan action to usage nan accepted Lens options.