Thg Targets Glp-1 Users In Myprotein Deal With Greencore

Credit: THG PLC

THG has struck a licensing woody for its Myprotein marque pinch manufacturing group Greencore to target consumers utilizing GLP-1 weight-loss injections.

Under nan deal, Greencore will nutrient a scope of Myprotein-branded food-to-go products, starting pinch “protein-enriched” salads and wraps.

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In a connection coming (12 February), THG said nan purpose is to springiness shoppers entree to “convenient, nutritious meals that align pinch their fittingness and patient manner goals”.

The statement besides leaves room to move into different merchandise profiles and formats.

THG Nutrition CEO Neil Mistry said: “This collaboration is different measurement successful Myprotein’s world activity crossed sports nutrition, adding Greencore’s expertise successful creating and distributing fresh, on-the-go nutrient to our increasing database of partners.

“The scope builds connected nan request of GLP-1 consumers, on pinch trends towards cleaner nutrition mixed pinch protein-rich foods and snacks.”

The products will beryllium sold done Sainsbury’s supermarkets and convenience stores.

Before Christmas, different awesome UK grocer, Morrisons, announced nan motorboat of a scope of GLP-1 friends fresh meals under a licensing woody pinch sports nutrition group Applied Nutrition.

The Greencore business sits wrong Myprotein’s broader scheme to grow its offline and licensing footprint to 100,000 doors. 

THG is targeting income of much than 60 cardinal licensed products this year, up from 43 cardinal successful 2025.

“Following a beardown commencement to nan twelvemonth crossed our licensed ranges, we expect to importantly build connected past year’s performance, pinch nan marque connected target to sell-in complete 60 cardinal licensed products successful 2026, up from 43 cardinal successful 2025,” Mistry added.

The tie-up is THG’s latest licensing move for its nutrition brands, pursuing deals pinch Muller, Iceland and Jimmy’s Coffee.

In November, nan institution agreed a woody pinch Mars to adhd Snickers-flavoured macromolecule powders to Myprotein portfolio.

In August, THG signed a licensing business pinch SG Safety Corp. to grow distribution of nan sports nutrition marque successful South Korea.

Last month, Greencore completed its takeover of Bakkavor, aft nan UK title watchdog cleared nan woody successful December.