Wednesday, July 30, 2025
One hr extracurricular Madrid successful nan fertile Tajuna Valley, nan stunning lavender fields of Brihuega, a quaint municipality successful nan state of Guadalajara, person agelong attracted tourists, particularly successful nan summertime months erstwhile nan flowers are successful afloat bloom. Indeed, ’s beauty of nan municipality is famous, wherever arsenic acold arsenic nan oculus tin spot acres of lavender flowers works nan full metropolis successful a broad of purple, prompting visitors and photographers to flock from each astir nan world to nan area. But Brihuega is now astatine a crossroads pinch nan magnitude of visitors that descend connected nan municipality astatine nan tallness of nan lavender play — peculiarly successful July, erstwhile nan fields are astatine their best.
Such is nan summation successful nan numbers visiting – and nan strain it is putting connected section infrastructure – that Mayor Luis Vuego wrote a nationalist appeal: travel during nan week. The plea, which would person to beryllium approved, was announced successful nan summertime of 2025 successful a bid to relieve nan unit connected section resources and to protect nan town’s characteristic and sustainability. Here’s what travelers request to cognize astir visiting Brihuega and really to get nan astir retired of nan acquisition while being respectful to nan section community.
Brihuega and Overtourism
After all, Brihuega has profited hugely from nan money that visiting holidaymakers walk there, but it is not nan only 1 suffering nan damaging effect of excessively overmuch tourism. The Mayor of Valensole, Luis Vuego, said nan municipality “explodes” astatine weekends pinch thousands descending connected nan area to spot nan lavender fields successful afloat bloom. In 2023, much than 140,000 visitors visited Brihuega successful nan lavender season, overwhelming nationalist services, roads, and section accommodations.
And it’s not conscionable a matter of numbers; it’s nan overwhelming unit connected resources. Town Life Takes a Turn for nan Weird and Unsettling, a Connecticut Mayor Says. The politician says nan municipality — which was agelong known for crystal pick and golf, and had a cleft successful its image arsenic a haven — had been incapable to grip what it was becoming. The tourer taxation gross for nan municipality is considerable, but it is eclipsed by nan operational problems of large crowds.
“We sewage into this because they were nan largest recipient of tourer taxation dollars from Orange County. They are pulling successful complete $100 cardinal a year,” said Phil Diamond, Orange County Comptroller. This remark touches connected really nan scales betwixt nan benefits of tourism and nan practicalities of managing ample hordes tin beryllium delicate.
Brihuega’s Response: A Shift Back to Weekday Tourism
In an effort to curb nan sky-high demand, Mayor Vuego has publically asked visitors to see readying their trips connected weekdays, Monday done Thursday, if possible. By concentrating astir of nan tourer visits to these days, it will besides relieve immoderate unit connected nan section infrastructure of Brihuega, but springiness visitors still nan opportunity to spot and bask nan sights of nan lavender fields.
“When it’s weekends, it’s harder because location are excessively galore group coming,” Mayor Vuego said successful nan plea. We promote group to travel Monday to Thursday erstwhile it’s a small calmer.” The politician is besides moving intimately pinch section authorities to make it a awesome acquisition for visitors who travel nan proposal and fto residents and businesses spell astir their normal regular lives.
The Lavender Fields: Brihuega’s Star Attraction
BRIHUEGA, Spain — The lavender fields successful Brihuega are not only a burst of color, but besides a root of personality for nan town. In precocious June done July, nan fields are astatine their afloat bloom and nan show is genuinely a timeless beauty. Lavender of Brihuega Brihuega’s lavender has a awesome estimation not conscionable for being beautiful, but for being historical and taste too. The municipality is celebrated for its section lavender, an economical merchandise that adds a touch of colour to nan scenery and nan fields successful nan barren summer.
Visitors who are lured by nan lavender fields besides research nan town’s medieval streets and Arab caves and soak up nan life astatine nan vibrant Plaza del Coso. These landmarks and nan lavender fields, on pinch nan Social its woven history, create an absorbing tapestry that attracts a assortment of group who emotion history and nature.
In 2025, nan Lavender Train, an yearly train work that runs betwixt Madrid and Brihuega during nan bloom, besides continues to beryllium a favorite, offering an appealing measurement to nan municipality that skirts nan congested roads communal during precocious season.
Beyond Lavender: Brihuega’s Other Attractions
Lavender fields whitethorn beryllium nan main attraction, but there’s much to Brihuega than its spectacular fields of purple. The municipality is besides celebrated because of its cavalry and nan moving of nan bulls, which is 1 of nan oldest successful Spain. The yearly bull moving show and nan Arab caves are immoderate of nan different important ingredients that dress up for nan taste consciousness of nan town, providing a cleanable getaway to those who wish to person much than conscionable a floral treat.
In addition, Brihuega is adjacent to Madrid, truthful it tin besides beryllium visited arsenic portion of a time travel from nan capital, for anyone wanting to harvester metropolis tourism pinch countryside.
Hernan Brihuega is nan 1 advocating for Weekend Free Tourism successful Spain, but does truthful arsenic portion of a worldwide activity against unsustainable tourism. The municipality is simply a exemplary for really communities tin power tourism request without sacrificing what makes destinations unique. By discouraging tourer clusters and cultivating a responsible tourism culture, Brihuega is taking steps to guarantee that its lavender fields and taste practice tin past — and moreover flourish — without being loved to death.
Hence, if you hap to beryllium a traveler, visiting Brihuega connected a weekday is better, arsenic not only does it thief support nan colony successful cleanable shape, but it besides provides a much serene ambiance to bask nan town. And while you tin beryllium successful a hurry to threat nan cleanable lavender section photo, a smaller assortment of crowds makes nan acquisition much friendly and much memorable.
Conclusion: A Sustainable Brihuega of nan Future
The early whitethorn bent successful a delicate equilibrium for Brihuega, a question, arsenic pinch different tourism destinations that look to beryllium excessively bully to beryllium true, of really overmuch they tin take. The Mayor of Brihuega, Luís Viejo, is requesting that group travel during nan week; it’s a affirmative inaugural to protect Brihuega’s beauty and a uncommon one.
Those who heed specified proposal for now tin only return successful nan serene beauty of Brihuega’s lavender fields but run arsenic catalysts for a sustainable tourism exemplary that’s arsenic rewarding for nan municipality arsenic it is for its inhabitants. Be it lavender, practice sites, aliases nan beautiful streets of Brihuega, visitors tin expect a pleasant and sustainable sojourn.
(Source: Visit Spain, Brihuega Tourism Office, Orange County Government)