The New Warner Bros. And Discovery Global Would Like You To Forget Warner Bros. Discovery

Earlier this summertime Engadget covered nan news that Warner Bros. Discovery would split into 2 elephantine media companies. Today nan conglomerate announced nan names for nan restructured entities.

The institution retaining Warner Bros. film, tv and crippled studios, on pinch New Line Cinema, DC Studios, HBO and HBO Max, will beryllium called Warner Bros. Meanwhile, nan different entity, which holds nan original company’s afloat portfolio of unrecorded cablegram channels, including CNN, HGTV, Cartoon Network, Discovery and TLC, will beryllium called Discovery Global.

These companies person a storied history of imaginative naming schemes, specified arsenic erstwhile WarnerMedia merged pinch Discovery to shape Warner Bros. Discovery. It was besides this genitor institution that brought america nan saga of HBO Go being renamed HBO Max, which was past renamed Max, only to revert backmost to HBO Max this year.

The announcement besides confirmed that David Zaslav, nan existent president and CEO of Warner Bros. Discovery, will service arsenic president and CEO of nan recently formed Warner Bros. Meanwhile, existent Warner Bros. Discovery CFO Gunnar Wiedenfels will service arsenic president and CEO of Discovery Global.