The Most Popular Social Media Platform Among Us Adults Isn't Instagram Or Tiktok

Social media is an overwhelming portion of our lives these days, but nan Pew Research Center provided an in-depth look astatine conscionable really overmuch we trust connected these platforms. In a 2025 report that looks astatine societal media usage pinch American adults, nan data-driven deliberation vessel revealed immoderate nitty-gritty specifications for illustration year-to-year changes, property gaps and astir importantly, wave of use.

At nan number 1 spot, YouTube holds a ascendant position, pinch 84 percent of nan 5,022 adults surveyed saying they usage Alphabet's video-sharing platform. Meta earns metallic and bronze medals since 71 percent of adults said they usage Facebook, while 50 percent responded positively erstwhile it comes to Instagram use. However, not each of Meta's societal media outlets are doing well. Threads whitethorn person deed 400 cardinal monthly progressive users this summer, but only 8 percent of adults surveyed said they usage it. Rounding retired nan bottommost of nan list, only 21 percent of adults surveyed said they usage X, while 4 percent of adults said they're connected Bluesky and 3 percent are connected Truth Social.

Besides popularity, nan Pew Research Center besides explored nan wave pinch which American adults usage their preferred societal media platforms. In a abstracted study pinch 5,123 adults, nan study uncovered that 52 percent of adults spell connected Facebook daily, pinch 37 percent of them logging connected respective times a day. Nearly arsenic frequently, 48 percent of adults usage YouTube daily, including 33 percent of that demographic watching videos connected nan level respective times a day. When looking astatine wave done nan lens of property gaps, nan starkest quality is recovered pinch 47 percent of adults betwixt 18 and 29 utilizing TikTok astatine slightest erstwhile a day, while only 5 percent of those aged 65 aliases older usage nan ByteDance-owned app each day.

When looking astatine yearly trends, YouTube and Facebook person mostly maintained unchangeable usage — and moreover immoderate maturation — since 2021. Even though it whitethorn consciousness for illustration Facebook has begun to stagnate, nan study shows that it has a loyal personification guidelines that's still increasing astatine a accordant rate. On apical of that, Meta is still continuing to update nan societal media platform, including precocious revamping Facebook Marketplace.