The Most Popular Ai Image And Video Generator Might Surprise You - Here's Why People Use It

2 weeks ago

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ZDNET's cardinal takeaways

A study recovered galore users for illustration Gemini for creating images.
It dominates some individual and endeavor use.
Use cases for AI images and video disagree widely.

By now, there's a precocious likelihood that you've utilized Google Gemini, Midjourney, aliases Stable Diffusion for AI image generation, aliases Google Veo, Kling, aliases MiniMax Hailuo for AI video creation. But which is nan astir popular, and why?

The Artificial Analysis's State of Generation study polled 300 developers and creators to understand individual and endeavor usage of AI-powered image and video creation. At a glance, 74% of respondents usage Google Gemini for image creation, followed by OpenAI's GPT Image (64%) and Black Forest Labs' Flux (37%).

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Google Gemini continues to lead some individual (77%) and endeavor (68%) usage for AI image creation, and Google's Veo was nan apical prime for AI video creation for some individual (67%) and endeavor (72%) use.

Popular uses

The study suggests that utilizing AI to make images is much celebrated than utilizing it to create videos, and that utilizing AI-generated images and videos for individual usage is much communal than for endeavor purposes. Surveyed respondents usage AI-generated images for individual usage by integrating them into their imaginative workflow (53%), while 39% of respondents usage AI-generated videos for nan aforesaid reason.

Out of surveyed organizations, 44% usage AI-generated image creation successful their accumulation workflows, and 39% usage AI video generators for nan aforesaid reason.

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According to nan survey, AI image and video creators who create contented for individual usage chiefly make AI images for "small, one-off creations" (81%), and 77% usage AI videos for nan aforesaid reason. However, much respondents who usage AI image and video generators for individual usage for illustration AI video generators for "storyboarding, typical effects, and short-form promotional clips" (63%), compared to AI-generated images (52%).

Surveyed organizations for illustration AI video generators for advertizing purposes (55%), compared to utilizing AI image generators for nan aforesaid intent (42%). Regarding which AI image and video models to lease organization-wide, surveyed organizations mention higher-quality outputs (82%), meticulous punctual adherence (73%), and little full costs (55%) arsenic nan astir important drivers down their prime of AI image generator.

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Work and play

As AI usage becomes progressively wide passim personal, mundane tasks and nan workplace, much investigation tin show who nan winners are and why. For individual use, group utilize AI image, video, and matter generators to create personalized artwork, promotional videos, and to assistance pinch tasks specified arsenic homework, look preparation, aliases drafting matter messages.

Also: The champion AI image generators of 2025: Gemini, ChatGPT, Midjourney, and more

In nan workplace, organizations trust connected companies for illustration Google and Microsoft to deploy AI agents, expanding productivity by automating gathering scheduling, assisting developer workflows, and generating real-time gathering notes.