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Published on September 5, 2025
At nan sparkling Maison&Objet Fair successful Paris, Accor presented nan winners of nan 2025 Accor Design Awards, spotlighting nan intertwining of sustainability and bold imaginative vision. This version asked entrants to centre their activity connected Novotel—Accor’s inaugural and venerable brand—while partnering pinch WWF France to amplify nan connection of marine conservation and lessen nan ecological footprint of hospitality.
Since 2016, nan Accor Design Awards person evolved into a captious springboard, welcoming architecture and creation students to task their imagination, resourcefulness and dedication to a much caring, resource-letting future. Participants are tasked pinch a refreshed meaning of hospitality spaces, 1 driven by clear intention, shared humanity, conscious architecture and forward-oriented thinking
This year, nan little called for a guestroom to show that luxury and work tin coexist—phasing successful lowered c emissions while actively protecting and regenerating nan oceans. The premise underlines Novotel’s enduring pledges to eco-sensitivity and its established collaboration pinch WWF France; it invites manufacture and clientele alike to recognise nan powerfulness of considered abstraction to safeguard a captious shared resource, wherever a guestroom whitethorn adjacent beryllium realised and lived in.
Accor’s committedness to sustainability and nan safeguarding of oceanic ecosystems runs deep. As 1 of nan world’s starring edifice groups, nan institution vows to continually lessen its ecological footprint while advancing sustainable practices wrong nan full recreation ecosystem. Among nan initiatives showing measurable results is Novotel, known passim nan manufacture for its pioneering strides successful responsible hospitality. ENERGY STAR showers, zero-plastic amenities, and rooftop net-carbon-absorbing gardens each exemplify a holistic attack to cutting travel’s c pulse.
Accor Hotel Group
The company’s business pinch WWF France pursues a singular aim: nan renaissance of nan world’s oceans. By backing seagrass restoration successful nan Mediterranean, curbing single-use integrative waste, and rallying guests and teams astir nan mission, Accor underscores nan vital, mutualistic nexus betwixt sustainable hospitality and thriving marine ecosystems. The collaboration reminds each who recreation that each overnight enactment can, erstwhile designed pinch respect for nan seas, go an enactment of stewardship for generations yet to sail into nan sunset.
Engaging tomorrow’s designers successful this title lets Accor engrain creativity-led sustainability into hospitality’s DNA, guiding early talent to manner spaces that are gorgeous yet mindful. The 2025 Accor Design Awards, therefore, enactment not simply arsenic nickname but arsenic a proving ground, pushing crossed nan assemblage a clear benchmark—eco-awareness and edifice elegance must now beryllium inextricable.
The collaboration linking Novotel and WWF France has agelong since transcended a talking point; it is nan bedrock upon which nan marque builds its sustainability cred and upon which nan planet’s seas liking their comeback. Through associated action, menus person shed plastic, proviso concatenation traceability has elevated ocean-friendly produce, and meters of edifice wiring person been silently swapped to renewable.
This year, nan Design Awards amplify that vow, tasking entrants to embed ocean-rescuing engineering and storytelling into their conceptual sketches. The resulting POLÉ, POLÉ room stands arsenic a prototype and poesy successful adjacent measure, channelling gentle coastal gradients into materials that devour energy cautiously, flowing behaviourally and visually towards celebrating, not simply utilising, nan bluish frontier beyond nan window.
The ongoing occurrence of nan Accor Design Awards successful energising emerging designers astir sustainability does acold much than spark contiguous brilliance; it lays nan groundwork for nan full hospitality sector. By championing eco-conscious architecture and programmes devoted to water preservation, nan awards are steadily embedding sustainability successful nan DNA of tomorrow’s impermanent experience, truthful that responsible recreation feels little for illustration a prime and much for illustration nan only choice.
Sustainability and Travel:
Steered by Tomorrow’s Architects arsenic nan tourism assemblage charts a greener path, these awards substance imaginative, responsible hospitality by spotlighting concepts that spell beyond declarative eco-initiatives. Each award-winning task combines striking aesthetics pinch elaborate ecological rigour, proving that luxury and sustainability are not astatine odds, but successful beautiful, mutually reinforcing collaboration. Future developments nary longer inherit futuristic standards; they inherit standards that are already eco-optimised.
Conclusion Purpose-Driven Travel Guests of nan early will progressively gravitate to experiences that echo their ecological convictions. Forward-thinking companies for illustration Accor are already adjusting their compass, revealing that sustainable invention and enriching impermanent encounters are parallel journeys. By lending strategical backing to initiatives for illustration nan Accor Design Awards, Accor repositions itself not simply arsenic a compliant usability but arsenic a compelling guideline successful nan sustainable tourism frontier, wherever boundary-breaking programmes and taste work recreation successful tandem and specify nan adjacent era of travel.
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