The First Group Hospitality Rebrands Three Dubai Hotels With Marriott, Elevating Guest Experiences

Published on October 28, 2025

By: Tuhin Sarkar

The First Group Hospitality has announced nan strategical rebranding of 3 flagship hotels successful Dubai nether Marriott International’s renowned Tribute Portfolio and Autograph Collection brands. This collaboration strengthens The First Group’s expanding narration pinch Marriott and underscores its committedness to offering world-class hospitality experiences. Following nan successful debut of The First Collection astatine Jumeirah Village Circle successful 2024, these rebranded hotels successful Dubai Marina, Business Bay, and Jumeirah Village Triangle connection unique luxury experiences for some business and leisure travellers.

The First Group Partners pinch Marriott to Enhance Dubai’s Luxury Offerings

The First Group Hospitality’s move to rebrand 3 cardinal Dubai properties pinch Marriott International’s Tribute Portfolio and Autograph Collection marks an breathtaking caller section for nan edifice guidance company. This strategical collaboration highlights their committedness to providing bonzer hospitality experiences that pull some world and location guests. With these rebrands, The First Group elevates its offerings, aligning pinch Marriott’s world estimation for luxury, and further enhancing nan UAE’s hospitality sector.

The 3 rebranded hotels – The First Collection Marina, Dubai; The First Collection Waterfront, Dubai; and Hotel Local Dubai, Jumeirah Village Triangle – each correspond a unsocial facet of nan city’s divers appeal. These properties are strategically located successful immoderate of Dubai’s astir vibrant and celebrated districts, ensuring easy entree to nan city’s apical attractions and business hubs. With this partnership, guests now person entree to Marriott’s powerful loyalty program, giving them moreover much reasons to bask their stays.

A Glimpse into nan Rebranded Hotels successful Dubai’s Iconic Locations

The First Collection Marina, Dubai, is simply a stunning summation to nan Tribute Portfolio. Located successful nan bosom of Dubai Marina, this spot rises supra nan iconic waterfront pinch modern rooms, a rooftop swimming pool, a spa, and fittingness facilities. Its blase creation caters to nan municipality traveller who seeks a cosmopolitan acquisition pinch an unforgettable position of nan Marina. Whether you’re relaxing by nan pool, eating successful nan chic restaurants, aliases indulging successful rejuvenating spa treatments, The First Collection Marina promises a luxurious stay.

The First Collection Waterfront, Dubai, situated successful Business Bay, offers stylish guestrooms and a scope of elastic accommodation tailored to some business and leisure travellers. The hotel’s proximity to Burj Khalifa and Dubai Mall makes it a premier prime for guests looking to research nan city’s architectural marvels and shopping landmarks. With cautiously curated eating concepts and spaces for business events, The First Collection Waterfront provides a cleanable equilibrium betwixt activity and relaxation.

Hotel Local Dubai: A Community-Focused Lifestyle Destination

Hotel Local Dubai successful Jumeirah Village Triangle brings a refreshing twist to nan city’s hospitality scene. As portion of Marriott’s Autograph Collection, this edifice is designed pinch a community-first approach. It features modern accommodations, a wellness centre, an outdoor pool, and vibrant societal spaces that cater to culturally funny travellers. Guests seeking authentic section connections tin immerse themselves successful a genuinely unsocial experience, while enjoying nan property’s inviting and modern design.

Hotel Local Dubai stands arsenic a vibrant societal hub wherever guests tin interact, network, and research nan existent principle of Dubai’s section culture. Whether it’s relaxing by nan excavation aliases engaging successful organization events, this spot provides an enriching acquisition for those seeking some relaxation and taste exploration. The hotel’s attraction connected wellness and societal spaces makes it perfect for guests looking to bask a move yet serene enactment successful 1 of Dubai’s astir sought-after areas.

Dining and Entertainment: A Key Highlight of nan Rebranded Hotels

Dining is an basal portion of nan impermanent acquisition astatine The First Group’s rebranded hotels, pinch each spot offering divers culinary delights. At The First Collection Dubai Marina, A Tribute Portfolio Hotel, guests tin bask Tuscan specialties astatine Alloro, aliases indulge successful hearty fare astatine The Blacksmith Bar & Eatery. For those staying astatine The First Collection Waterfront, A Tribute Portfolio Hotel successful Business Bay, Local serves arsenic a casual all-day eating hub, offering world favourites that cater to each tastes.

Meanwhile, Hotel Local Dubai, Autograph Collection, focuses connected bringing group together done its societal eating concepts. Farmers Commons and Neighbourhood Brew reenforce nan property’s personality arsenic a vibrant organization hub, wherever guests tin gather, dine, and connect. These innovative eating concepts not only heighten nan impermanent acquisition but besides bespeak The First Group Hospitality’s ngo to connection authentic and memorable experiences crossed its portfolio.

Guests of each 3 hotels besides bask entree to Soluna Restaurants and Beach Club connected Palm Jumeirah. Here, they tin unwind by nan pools lined pinch sun loungers and cabanas aliases relax connected nan backstage beach. This Mediterranean-inspired destination features nan Énas edifice and nan award-winning Risen Café & Artisanal Bakery, precocious named nan UAE’s Favourite Café astatine nan What’s On Dubai Awards.

Strengthening nan Relationship Between The First Group and Marriott International

This rebranding milestone underscores nan increasing collaboration betwixt The First Group Hospitality and Marriott International. With nan integration of these 3 Dubai hotels into Marriott’s Tribute Portfolio and Autograph Collection, The First Group continues to fortify its position arsenic a leader successful nan region’s hospitality sector. Rob Burns, CEO of The First Group, expressed nan company’s pridefulness successful deepening its narration pinch Marriott done these breathtaking rebrands.

The business leverages Marriott’s world marque spot and loyalty platform, offering guests unparalleled entree to a world-class edifice experience. Saahil Lalit, Vice President of Development for nan Middle East astatine Marriott International, besides highlighted nan communal committedness of some companies to delivering unique, elevated impermanent experiences. With these 3 rebranded properties, Marriott’s world scope and loyalty programme heighten nan worth and entreaty of The First Group’s offerings, ensuring guests acquisition exceptional work and hospitality.

The strategical rebranding of 3 flagship properties successful Dubai nether Marriott International’s Tribute Portfolio and Autograph Collection marks a important milestone for The First Group Hospitality. This business reflects nan company’s dedication to providing luxury, unique, and community-focused experiences successful immoderate of Dubai’s astir vibrant districts. With exceptional accommodations, innovative eating options, and entree to Marriott’s award-winning loyalty program, these rebranded hotels connection a memorable and elevated impermanent experience. As The First Group continues to grow and collaborate pinch Marriott, guests tin expect moreover much breathtaking developments successful nan future.