The Crypto.com Guy Bought Ai.com (and A Super Bowl Ad)

Kris Marszalek, CEO and co-founder of crypto and banal trading level Crypto.com, has bought an costly website. In this lawsuit it's AI.com, weighted astatine 1 constituent astatine $100 million, which will service arsenic nan online location for his caller institution of nan aforesaid name. The website motorboat is being paired pinch a Super Bowl ad that will aerial this Sunday.

AI.com's main offering is an AI supplier that "operates connected nan user’s behalf — organizing work, sending messages, executing actions crossed apps, building projects, and more." It's a akin conception to what companies for illustration OpenAI, Anthropic and Google are promising pinch their ain agents and agentic features, and notably lacking successful difficult details. Users tin make aggregate agents pinch AI.com and person them do a assortment of tasks — nan company's property merchandise mentions trading stocks and updating a making love profile, for illustration — while remaining permission-based and private. It's not clear if AI.com is offering its ain AI models aliases licensing those offered by different companies, but intelligibly immoderate it offers, some for free and via a planned paid subscription, will beryllium flexible.

Like Crypto.com's large push into nan mainstream during precocious 2021 and early 2022, AI.com is arriving astatine a peculiarly hype-filled clip successful nan AI industry. Anthropic's Claude Code and Claude Cowork devices person been taken up arsenic grounds that AI mightiness really make group much productive, truthful AI.com's determination to push an supplier of its ain is timely.

Of course, aft Crypto.com's large Matt Damon ad successful 2021, and Super Bowl ad successful 2022, Bitcoin prices deed an all-time low successful June 2022. Ironically, Marszalek's AI.com is besides launching during a peculiarly nasty "crypto winter" which has lowered nan value of Bitcoin to nether $66,000, a steep driblet from nan $127,000 it costs successful October 2025. That's not to propose nan AI.com CEO is simply a groundhog for deflating hype balloons. More likely, it's a motion that nan early of AI could beryllium arsenic unpredictable and volatile arsenic cryptocurrency.