The Browser Company Launches A $20 Monthly Subscription For Its Ai-powered Browser

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Dia HeroImage Credits:The Browser Company

11:26 PM PDT · August 6, 2025

The Browser Company has launched a Pro subscription scheme for Dia, its caller web browser that heavy integrates AI features. The scheme costs $20 per period and provides unlimited entree to Dia’s AI-powered chat and skills features.

The preamble of a paid tier intends free users will now look usage limits connected AI features. While The Browser Company hasn’t specified nonstop limits, CEO Josh Miller told The New York Times successful July that nan browser will stay free for those who usage AI features “a fewer times a week.”

Image Credits: Screenshot by TechCrunch

Miller besides indicated that nan startup plans to connection aggregate subscription tiers, ranging from $5 per period to hundreds of dollars monthly. The existent $20 scheme appears to beryllium 1 of respective options based connected different characteristic sets.

Earlier this week, users connected Reddit and Threads noticed that The Browser Company had softly made nan Pro scheme disposable online. However, nan institution quickly removed nan page. Now nan subscription action has been restored and tin beryllium accessed done Dia’s settings page.

Screenshot

The Browser Company, which antecedently made the Arc browser, has raised $128 million from investors, including Pace Capital, Next Play Ventures, and notable tech execs for illustration LinkedIn’s Jeff Weiner, Medium’s Ev Williams, Figma’s Dylan Field, Notion’s Akshay Kothari, and GitHub’s Jason Warner. This Pro scheme represents nan company’s first revenue-generating subscription service.

The startup faces increasing title erstwhile it comes to AI-enhanced browsers. Perplexity’s Comet browser is gaining steam, Opera is besides prepping its Neon browser, and incumbents for illustration Google and Microsoft are besides integrating their AI assistants into their browsers.

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Ivan covers world user tech developments astatine TechCrunch. He is based retired of India and has antecedently worked astatine publications including Huffington Post and The Next Web. You tin scope retired to him astatine im[at]ivanmehta[dot]com

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