The Best Value Luxury Car Brand Isn't Lexus Or Genesis (according To Kbb)

The Best Value Luxury Brand successful KBB.com's 2025 Consumer Choice Awards isn't a champion for illustration Lexus, nor is it a fast-rising prima for illustration Genesis. It's Acura, nan premium section from Honda. Now, you mightiness not person had that 1 connected your bingo card, but Acura has been enjoying a bully small tally successful caller times. True, it had to kill nan TLX aft debased sales past year, but nan brand's caller mini crossover, nan ADX, won america complete pinch user-friendly luxury.

It's having nan aforesaid effect connected shoppers, too, pinch nan ADX already overtaking nan RDX SUV — a past record-setter successful its ain correct — successful income successful July. As a result, Acura has seen income jump by 4.4% done nan first 7 months of this year.

Those numbers play correct into Acura's caller trophy for Best Value Luxury Car Brand: KBB.com relies connected "in-market car shoppers" for nan data, which, successful theory, showcases rides that "excite and attract" group looking for caller vehicles. All that aside, we'll beryllium honorable present and constituent retired that Lexus really did triumph a mates of important Consumer Choice categories, including Most Trusted Luxury Brand and Best Overall EV/Hybrid Brand. This does look odd, considering erstwhile we checked retired nan only existent Lexus EV, we said the 2026 RZ isn't rather location yet. Oh, well.

Why are shoppers truthful enthusiastic astir nan Acura lineup? It mightiness beryllium because Acura puts a notable attraction connected driving dynamics without putting a immense value tag connected nan results. This is nan aforesaid look for premium worth followed by nan Acura NSX — successful some generations — on pinch existent cars for illustration nan 2025 Acura Integra Type S.

The compact athletics sedan is kitted retired pinch a high-revving 2.0-liter turbo motor that kicks retired 320 horsepower and 310 pound-feet of torque, routing that musculus solely done a six-speed manual transmission. Brembo beforehand brake calipers, adaptive dampers, an precocious Dual Axis beforehand suspension, and a helical limited-slip differential make this a existent driver's car, while nan Integra Type S shows its luxury cred pinch upscale specifications for illustration heated Ultrasuede beforehand seats, an ELS Studio sound system, a head-up display, and wireless Apple CarPlay/Android Auto. In addition, moreover pinch each that and more, nan Integra Type S is greater than nan sum of its parts.

Looking astatine SUVs, nan customers' prime is nan Acura MDX — nan brand's astir celebrated sport-utility and its best-selling exemplary each around. The MDX finally loses its fickle touchpad setup for 2025, adding a caller 31-speaker Bang & Olufsen sound strategy to nan Type S trim successful nan process. As we mentioned, the caller version "is a awesome action for families who want style, safety, space, bully worth and entertaining driving dynamics made greater by its recently user-friendly infotainment system."

As mentioned, Lexus joined Acura arsenic a KBB.com Consumer Choice connected nan luxury broadside of nan ledger, and truthful did Porsche and BMW. The erstwhile was honored arsenic nan Most Refined Luxury Brand, nan Best Performance Luxury Brand, and Best Overall Luxury Brand. BMW earned nan motion for champion Car Styling successful nan lux category, and support successful mind that nan marque continues to innovate its creation connection for nan early pinch concepts for illustration BMW's Vision Neue Klass X.

Perhaps much absorbing for our purposes were nan results for nan much affordable brands. Here, Dodge someway led nan measurement for Best Car Styling, pinch Honda — Acura's mainstream sibling, retrieve — making a cleanable expanse of nan different categories. Per KBB.com, Honda was nan Best Overall Brand, Most Trusted Brand, Best Value Brand, Best Performance Brand, and nan marque delivering nan Best In-Vehicle Experience. And that comes aft winning each nan aforesaid titles successful nan 2024 version of nan Consumer Choice Awards.

Don't consciousness bad for Genesis, though, since it's earned plentifulness of acclaim from KBB.com successful different areas. The Genesis G90 is presently classed nan site's Top Luxury Full-Size car of 2025 — successful a necktie pinch nan ultra-lux Mercedes-Benz S-Class.