Published on December 1, 2025

The Air France nonstop Paris-Phuket flights align pinch nan Tourism Authority of Thailand’s (TAT) goals of expanding long-haul aerial connections and are frankincense highly appreciated. Commencing connected November 27, Air France will service nan first of what will beryllium complete 36 flights per year, and will heighten Thailand’s connectivity pinch Europe and further pinch nan United States and Latin America. The caller way for nan wintertime play useful to adjacent disconnected nan gaps successful TAT’s Airline Focus Program designed to summation high-value long-haul marketplace and tourer request for Thailand.
New Direct Service Enhances Long-Haul Connectivity
The preamble of Air France’s Paris-Phuket work strengthens Thailand’s position arsenic a starring destination for European travelers. Flight AF156 departs Paris astatine 15:50 and arrives successful Phuket astatine 09:25, offering seamless recreation betwixt 2 iconic destinations. The caller work operates 3 times a week utilizing a Boeing 777-200 craft pinch 328 seats, catering to some premium and leisure travelers looking to research Thailand’s tropical beauty.
The inauguration ceremonial took spot astatine Phuket International Airport and was attended by cardinal figures, including H.E. Mr. Jean-Claude Poimboeuf, nan French Ambassador to Thailand, Ms. Suladda Sarutilavan, Director of nan TAT Europe Region, and Mrs. Femke Kroese, General Manager for Southeast Asia and Oceania astatine Air France. This business highlights nan shared imagination betwixt TAT and Air France to summation aerial entree and thrust tourism maturation betwixt France and Thailand.
TAT’s Airline Focus Strategy and France’s Market Potential
Ms. Suladda Sarutilavan emphasized that TAT’s strategy is centered astir collaboration pinch cardinal world carriers for illustration Air France to stimulate long-haul demand. “France remains 1 of Thailand’s astir resilient and high-performing markets,” she said. “The caller Paris-Phuket work will supply greater entree to high-value visitors from France, a state known for its beardown repetition visitation and increasing luxury recreation segment.”
France continues to beryllium a important root of tourism for Thailand, pinch French visitors consistently ranking among nan apical world arrivals. The motorboat of nan Paris-Phuket way is expected to bolster this trend, attracting a much divers scope of tourists, from first-time visitors to returning travelers seeking premium experiences.
Phuket: A Prime Destination for High-Value French Tourists
Phuket’s estimation arsenic 1 of Thailand’s premier tourism destinations, peculiarly for able travelers, makes it an perfect introduction constituent for French tourists. The land is known for its world-class resorts, luxury spas, vibrant wellness offerings, and high-end yacht activities. With its picturesque beaches, clear waters, and premium tourism products, Phuket aligns perfectly pinch nan preferences of French travelers who activity meaningful and high-quality recreation experiences.
The Paris-Phuket work will thief fortify Phuket’s position arsenic a cardinal hub for French visitors, particularly those willing successful wellness, relaxation, and escapade tourism. The island’s expertise to connection a operation of taste experiences, outdoor activities, and luxurious accommodations makes it a apical prime for visitors seeking some leisure and taste immersion.
Winter Travel and Sustainable Tourism Focus
The timing of Air France’s Paris-Phuket work during nan wintertime play is strategic, aiming to capitalize connected nan highest recreation period. This work will not only cater to leisure visitors but will besides thief support Thailand’s extremity of positioning itself arsenic a year-round destination. Phuket is peculiarly charismatic during nan wintertime months, pinch its lukewarm ambiance and stunning beaches offering an flight from nan colder temperatures successful Europe.
Sustainability is besides a cardinal taxable of Thailand’s tourism strategy, and nan caller Air France work is aligned pinch nan country’s imagination of sustainable, experience-driven tourism. As much travelers activity eco-conscious recreation experiences, Thailand is focusing connected promoting environmentally-friendly tourism initiatives, specified arsenic community-based tourism and eco-resorts, while still providing luxury offerings that cater to high-end world visitors.
Collaboration pinch Air France: Digital Campaigns and Market Visibility
To further boost nan visibility of Thailand’s tourism offerings among French travelers, TAT and Air France person launched nan “Air France Digital Campaign – Inspirational Gold Package.” This integer trading inaugural uses Air France‘s extended online platforms to scope French audiences and summation consciousness of Thailand’s rich | taste and earthy attractions. Through nan campaign, travelers will study much astir nan divers experiences Thailand has to offer, from its celebrated beaches to its rich | taste practice and vibrant cities.
The collaboration betwixt TAT and Air France is designed to maximize engagement pinch French travelers and promote them to research destinations beyond Bangkok and Phuket, specified arsenic Krabi, Surat Thani, and different lesser-known regions of Thailand. By promoting these destinations, TAT intends to promote travelers to research much of Thailand and acquisition nan country’s divers tourism offerings.
Thailand’s Growing Appeal to French Travelers
In nan first eleven months of 2025, Thailand welcomed 727,578 French visitors, marking a 2.46% summation compared to nan erstwhile year. French travelers are known for their longer stays, pinch an mean magnitude of enactment of 17.22 days and an mean walk of 58,611 Baht per trip. With nan preamble of nan Paris-Phuket route, these numbers are expected to emergence significantly, further contributing to nan country’s tourism revenue.
Phuket, arsenic 1 of nan astir celebrated destinations for French tourists, will use greatly from nan nonstop aerial link, which provides greater accessibility and convenience for travelers. The accrued travel of visitors from France will stimulate nan section economy, benefiting hotels, restaurants, circuit operators, and various different sectors successful Phuket and beyond.
Looking Ahead: Strengthening Thailand’s Global Appeal
The caller Paris-Phuket work strengthens Thailand’s tourism trading strategy worldwide. More long-haul processors into Thailand’s Key European Markets supply opportunities to prolong nan tourism sector’s growth. Tourism gross and International rider arrivals will summation arsenic nan recreation and tourism work provides much French clients progressive recreation processing to Phuket and different tourism destinations successful Thailand.
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