Thailand Tourism Authority Appoints Nattachit Oonsiam As Director Of Mumbai Office To Boost Tourism Growth And Strengthen Partnerships In Western And Southern India

Published on August 13, 2025

The Tourism Authority of Thailand (TAT) has officially appointed Ms. Nattachit Oonsiam arsenic nan caller Director of its Mumbai Office, pinch nan announcement made during an exclusive arena astatine The Leela Turf Ballroom, The Leela Hotel, Andheri East, connected Tuesday, June 19. The caller head brings 20 years of acquisition successful world trading and location strategy to her role, and will beryllium instrumental successful encouraging Indian travellers to sojourn Thailand, particularly from precocious imaginable markets including Maharashtra, Gujarat, Madhya Pradesh, Karnataka and Tamil Nadu. This move came astatine a clip erstwhile Thailand is exploring caller niches successful tourism arsenic good arsenic rising imaginable to pull travellers from India done trading campaigns that are tailored and creating enriched recreation experiences.

TAT has announced nan assignment of Nattachit Oonsiam arsenic Director of nan TAT Mumbai Office successful nickname of its beardown beingness successful nan Indian recreation market. The lead domiciled is portion of TAT’s efforts to boost tourism trading successful Thailand and forge greater practice pinch nan Western and Southern India market. Some of these markets, Maharashtra, Gujarat, Madhya Pradesh, Karnataka and Tamil Nadu, are cardinal indicators of nan Indian travellers going to Thailand and this assignment is aimed astatine important summation successful nan tourism measurement from India.

In her domiciled arsenic nan Mumbai Office director, Oonsiam is responsible for managing destination trading campaigns successful India, online connection and practice pinch cardinal waste and acquisition stakeholders. Under his guidance, caller impetus is expected to beryllium fixed towards drafting high-spend Indian visitors particularly successful niche sectors specified arsenic wellness luxury, culinary tourism family recreation and weddings.

Oonsiam, an manufacture seasoned pinch a seasoned inheritance successful world trading and location strategy will thief nan Tourism Authority of Thailand to civilization create experiences which facilitate nan Indian Traveller who is perpetually seeking unsocial and personalised Thai itineraries.

New Appointment to Strengthen Destination Marketing

Oonsiam, a seasoned tourism master pinch astir 2 decades of acquisition wrong TAT, will beryllium starring nan complaint successful promoting Thailand arsenic a apical recreation destination for Indians. His heavy knowing of Indian travellers, developed during his erstwhile roles successful nan ASEAN, South Asia, and South Pacific Marketing Division, makes him uniquely suited for this position.

Having started his profession astatine TAT successful 2007 arsenic Secretary to nan Governor, Oonsiam has worked crossed various world divisions wrong nan organization. This wide vulnerability has equipped him pinch a broad knowing of world recreation markets, ensuring that his strategies for India are some localized and globally relevant.

Strategic Focus Areas: Destination Diversification and Niche Tourism Segments

Under Oonsiam’s leadership, Thailand intends to pat into divers segments of nan Indian market, which has shown expanding liking successful premium and specialized recreation experiences. His efforts will attraction connected respective strategical areas, including destination diversification, integer engagement, and positioning Thailand arsenic a hub for luxury, wellness, weddings, culinary, and family travel.

1. Luxury and Wellness Tourism:
India’s increasing mediate and upper-middle-class segments are progressively seeking luxury recreation experiences. Oonsiam’s domiciled will see processing targeted trading strategies for high-end travellers, positioning Thailand arsenic a destination that offers world-class luxury resorts, wellness retreats, and bespoke recreation experiences.

2. Wedding and Family Tourism:
Thailand’s unsocial taste offerings, stunning earthy landscapes, and fantabulous hospitality make it an perfect destination for Indian weddings and family vacations. The Tourism Authority of Thailand plans to heighten its beingness successful these sectors by creating tailored recreation packages that cater to Indian families and wedding planners seeking exotic, culturally rich | experiences.

3. Culinary Tourism:
As nutrient plays a cardinal domiciled successful Indian culture, culinary tourism is becoming a important conception for Thailand. Oonsiam will oversee trading initiatives that item Thailand’s rich | culinary offerings, from thoroughfare nutrient to good dining, successful bid to pull Indian visitors who wish to acquisition Thailand’s gastronomy firsthand.

4. Digital Outreach:
In statement pinch world trends, Thailand is progressively focusing connected integer platforms to prosecute pinch imaginable travellers. Oonsiam will spearhead integer campaigns and societal media outreach initiatives aimed astatine nan tech-savvy Indian traveller, ensuring that Thailand’s tourism connection reaches a broader assemblage done modern connection channels.

Targeting Key Indian States: Maharashtra, Gujarat, Madhya Pradesh, Karnataka, and Tamil Nadu

The assignment of Oonsiam arsenic nan Director of TAT’s Mumbai Office comes astatine a clip erstwhile India’s outbound recreation marketplace is recovering and expanding. Specifically, nan regions of Western and Southern India, including Maharashtra, Gujarat, Madhya Pradesh, Karnataka, and Tamil Nadu, clasp tremendous imaginable for Thailand’s tourism sector. These regions lend importantly to nan number of Indian visitors visiting Thailand each year.

Maharashtra continues to beryllium a starring root of outbound tourism, pinch Mumbai serving arsenic India’s economical halfway and a cardinal gateway for world travel. Oonsiam will attraction connected enhancing partnerships pinch recreation agents, airlines, and tourism operators successful nan authorities to pull much visitors to Thailand’s beaches, taste sites, and escapade tourism offerings.

Gujarat, pinch its ample and able population, besides presents a important opportunity for Thailand’s tourism sector. Gujaratis person agelong been known for their recreation enthusiasm, pinch galore seeking world destinations that connection some taste experiences and luxury. Oonsiam’s strategy will see creating bespoke packages that entreaty to Gujarat’s high-net-worth individuals and families.

Madhya Pradesh, though not traditionally known arsenic a awesome outbound recreation market, is showing expanding imaginable for world tourism. With increasing liking successful Thailand’s nature-based and escapade tourism experiences, Oonsiam will activity to create consciousness of Thailand’s earthy beauty, including its beaches, mountains, and taste practice sites.

Karnataka, location to Bengaluru, 1 of India’s largest and astir vibrant cities, presents a thriving marketplace for digital-savvy and tech-focused travellers. Oonsiam’s initiatives will target tech professionals and families looking for unsocial recreation experiences successful Thailand, including wellness retreats and family-friendly resorts.

Tamil Nadu, pinch its rich | taste practice and precocious complaint of outbound travellers, represents a important marketplace for Thailand. Oonsiam will purpose to position Thailand’s taste offerings, specified arsenic its temples and humanities sites, arsenic complementary to Tamil Nadu’s interests successful art, culture, and history.

Reinforcing Thailand’s Commitment to Indian Tourists

Oonsiam’s assignment signals Thailand’s semipermanent committedness to attracting high-quality visitors from India. The Indian marketplace continues to show robust growth, pinch expanding request for some leisure and business travel. In response, TAT is focusing connected enhancing aerial connectivity betwixt India and Thailand, making it easier for Indian visitors to sojourn Thailand done aggregate nonstop formation routes.

Beyond transportation, Thailand is focused connected offering bespoke experiences tailored to Indian tastes, ensuring that each traveller—from solo adventurers to families—finds thing that resonates pinch them. Thailand is besides reinforcing its position arsenic a safe, accessible, and vibrant destination for Indian travellers, pinch promotions aimed astatine ensuring seamless recreation experiences.

Thailand’s Strategic Marketing Campaigns for India

In summation to focusing connected destination diversification, Oonsiam will besides play a cardinal domiciled successful launching trading campaigns that item Thailand’s unsocial attractions. From its bustling cities and tranquil islands to its rich | taste heritage, Thailand offers a immense array of recreation experiences that cater to different tastes and preferences. Oonsiam will activity to guarantee that these campaigns are efficaciously promoted done integer channels, including societal media platforms for illustration Instagram, Facebook, and Twitter, arsenic good arsenic done strategical partnerships pinch recreation influencers and bloggers.

These trading initiatives will target high-value segments specified arsenic honeymooners, aesculapian visitors seeking wellness retreats, and firm groups willing successful inducement recreation and meetings. Thailand is besides investing successful collaborations pinch Indian recreation agencies and airlines to create charismatic packages that harvester cultural, adventure, and luxury recreation experiences.

In an endeavor to further fortify its foothold successful nan Indian recreation market, The Tourism Authority of Thailand has appointed Nattachit Oonsiam arsenic nan Director of TAT Office for India, addressing 1 of nan astir important markets for Thailand. Oonsiam pinch his rich | acquisition successful tourism promotion and location strategy – would beryllium focusing connected processing circumstantial niche recreation segments to pull much Indian tourists, thrust maturation done integer trading strategies, and establishing strategical partnerships crossed nan cardinal regions wrong India.

In an effort to boost tourism arrivals and beforehand stronger rapport pinch recreation waste and acquisition partners successful Western and Southern India, nan Tourism Authority of Thailand (TAT) has precocious appointed Mr. Nattachit Oonsiam arsenic its Director of nan TAT Mumbai Office. Mirroring nan feelings, Bhatia stated his immense acquisition successful location strategy would assistance thrust Thailand’s myriad offerings — from civilization to escapade and MICE – passim India’s cardinal markets of Maharashtra, Gujarat and Tamil Nadu.

This caller activity is successful a awesome position of opportunity and Thailand tin go little monolithic successful nan marketplace welcoming a 2nd procreation activity of value travellers from India, 1 its astir important inbound tourism markets. This Guru will play a important domiciled successful shaping nan destiny of Thai tourism and guarantee its sustained triumph amidst nan move recreation situation that India represents, arsenic Thailand gears up pinch much investments into its hospitality infrastructure and destination marketing.