Thailand Sets A New Standard In Tourism Innovation With ‘routes To Roots’, Harnessing Mobile Data To Empower Lesser-known Destinations For Unprecedented Growth

Thursday, July 24, 2025

Thailand has launched nan “Routes to Roots” initiative, a strategical programme aimed astatine rejuvenating nan country’s tourism assemblage done collaboration betwixt nan government, True Corporation, and world institutions. This eager effort utilizes insights from complete 500 cardinal mobile telephone information points to place and create 21 emerging tourism hotspots successful lesser-known areas of nan nation. The superior extremity of nan inaugural is to accelerate nan betterment of Thailand’s tourism manufacture by offering tailored, immersive experiences that showcase nan nation’s cultural, culinary, and earthy treasures.

In an effort to revitalize its tourism landscape, Thailand is tapping into nan powerfulness of precocious mobility information analysis. By utilizing this data, nan authorities and its partners purpose to toggle shape under-explored destinations into thriving hubs for recreation and tourism.

The “Routes to Roots” inaugural analyzes complete 500 cardinal mobile telephone recreation information points to place salient tourism clusters passim nan country. This cutting-edge attack helps item high-potential destinations that person not traditionally been connected nan tourer radar, offering caller opportunities for growth. These clusters correspond a divers operation of locations pinch nan imaginable to beryllium developed into engaging, multi-faceted tourism experiences.

The inaugural comes astatine a clip erstwhile Thailand is facing expanding title from different countries successful nan region. For example, neighboring Japan and Vietnam person seen singular maturation successful tourism, pinch increases of 112% and 68%, respectively, compared to pre-pandemic levels. In contrast, Thailand’s betterment has been slower, remaining 12% beneath its 2019 tourism levels. Furthermore, nan publication of tourism to nan nationalist GDP has dropped from 19% to 14%, signaling nan urgency for caller strategies to bring nan manufacture backmost to afloat strength.

Through mobility information analysis, nan inaugural has identified 21 promising recreation routes that could beryllium developed into cluster-based tourism experiences. Among these, routes specified arsenic Chiang Mai–Lampang–Lamphun and Nakhon Pathom–Ratchaburi–Kanchanaburi are being considered for their tourism potential. To suffice for nan initiative, each cluster must meet 5 cardinal criteria: it must characteristic iconic attractions that specify a unsocial identity, service chopped tourer segments, person intelligibly defined roles for each metropolis involved, relationship for tourism’s biology impact, and person nan capacity for description into caller areas.

The first shape of nan “Routes to Roots” inaugural introduces six curated taste routes that purpose to bring Thailand’s practice to nan forefront of nan tourism experience. These routes person been designed to showcase nan country’s history, traditions, and location specialties.

One of nan standout offerings is nan Food Route, which takes travelers done nan culinary landscapes of Chanthaburi and Trat. The way focuses connected nan usage of unsocial section ingredients specified arsenic cardamom, chaotic ginger, and cassumunar ginger, which are utilized successful accepted dishes for illustration Kway Teow Moo Liang and Chanthaburi Crab Noodles. This way offers an authentic sensation of Thailand’s divers nutrient culture, drafting attraction to section flavors and traditions.

Another notable way is nan Volcano Route, which takes visitors done nan geological and taste regions of Buriram, Surin, and Sisaket. This way presents a captivating operation of volcanic landscapes, ancient Khmer chromatic temples, and accepted silk weaving villages, offering a rich | blend of taste and earthy attractions.

The Lanna Culture Route takes travelers connected an enriching exploration done nan historical bosom of Chiang Mai, Lamphun, and Lampang, unveiling nan region’s ancient traditions and heritage. This way highlights nan architectural and culinary traditions that person developed complete much than a 1000 years of taste exchange, providing an in-depth look astatine bluish Thailand’s rich | heritage.

Other routes see nan Flavour Route, which explores Samut Sakhon, Samut Songkhram, Phetchaburi, and Prachuap Khiri Khan, focusing connected nan origins of iconic Thai ingredients for illustration seafood, salt, and thenar sugar. The Nature Route invites travelers to acquisition nan serene landscapes of Nakhon Si Thammarat and Phatthalung, while nan River Route showcases nan water-linked taste practice of Suphan Buri, Uthai Thani, and Chai Nat.

As portion of a broader strategy, experts person discussed Thailand’s evolving tourism approach, emphasizing nan usage of mobility information for tourism development. Drawing inspiration from Japan’s Setouchi Islands, wherever mobility information helped toggle shape a erstwhile sportfishing colony into a modern creation destination, nan programme demonstrates nan imaginable of data-driven decisions. By fostering collaboration betwixt technology, nan backstage sector, and civilian society, Thailand intends to heighten tourism successful ways that beforehand inclusion, sustainability, and economical maturation for section communities.

An master from nan Designated Areas for Sustainable Tourism Administration pointed retired that Thailand’s erstwhile attack had been overly focused connected request generation, neglecting nan value of balancing supply-side factors. The usage of mobility information is viewed arsenic a solution to this issue, enabling a much sustainable and effective tourism strategy.

In summation to its attraction connected taste and earthy tourism, nan authorities is besides exploring opportunities successful aesculapian tourism. One inaugural is nan Whole Genome Sequencing Centre, which intends to create personalized tourism experiences that cater to a increasing world marketplace for wellness and wellness.

The value of applying investigation findings to real-world business practices was emphasized by experts, who suggested that data-driven methods could thief Thailand go a starring destination that addresses some request and proviso aspects of tourism.

As nan “Routes to Roots” inaugural continues to rotation out, 2 further routes will soon beryllium introduced, pinch further specifications disposable done The Cloud platform. This marks nan adjacent measurement successful Thailand’s travel toward transforming its tourism manufacture into a much dynamic, inclusive, and sustainable sector.