Thailand, Indonesia, Vietnam, And Japan To Experience Major Hospitality Advancements As Cross Hotels & Resorts Becomes Part Of Sono International’s Expanding Asian Portfolio

Published on November 3, 2025

Thailand, Indonesia, Vietnam, and Japan are group to witnesser important advancements successful their hospitality sectors pinch nan breathtaking acquisition of Cross Hotels & Resorts by Sono International. This move marks a pivotal infinitesimal successful Southeast Asia’s hospitality landscape, arsenic nan renowned South Korean hospitality group expands its footprint crossed nan region. The integration of Cross Hotels & Resorts into Sono International’s increasing portfolio promises enhanced work standards, innovative hospitality solutions, and an breathtaking activity of caller developments that will style nan early of luxury recreation crossed these countries.

Cross Hotels & Resorts, 1 of Southeast Asia’s quickly expanding edifice brands, is embarking connected an breathtaking caller travel arsenic its genitor company, Flight Centre Travel Group, announces nan waste of nan business to Sono International Co. Ltd., a salient South Korean hospitality group known for its location expertise and innovation.

This acquisition marks a strategical alignment betwixt 2 influential leaders successful nan hospitality industry. The established estimation of Cross Hotels & Resorts successful lifestyle, wellness, and luxury accommodations blends seamlessly pinch Sono International’s extended knowledge of nan Asian recreation marketplace and operational proficiency. Together, they create a powerful instauration for continued maturation crossed Asia, pinch Cross’s existent portfolio of 28 hotels successful Thailand, Indonesia, Vietnam, and Japan, and plans for further description successful nan coming years.

Harry Thaliwal, CEO, Cross Hotels & Resorts, said:

“We are delighted to beryllium joining forces pinch Sono International, whose location penetration and shared committedness to value make them a earthy fresh for our business. This business opens caller opportunities for invention and description , strengthening our position crossed cardinal markets while staying existent to what makes Cross unique. With Sono’s support, we will proceed to heighten our portfolio, present outstanding experiences, and thrust sustainable growth.”

Thailand, Indonesia, Vietnam, and Japan are poised for important hospitality maturation arsenic Cross Hotels & Resorts joins Sono International’s expanding portfolio. This acquisition will bring enhanced luxury and innovative services to these cardinal Asian markets, driving nan improvement of hospitality successful nan region.

Cross Hotels & Resorts will proceed to run from its Bangkok headquarters, overseeing existing properties and improvement initiatives while benefiting from Sono’s extended web and resources. The integration aligns perfectly pinch Cross’s existent business patterns and description strategy, mounting nan shape for an breathtaking caller shape of maturation and marque evolution.