Published on September 9, 2025
Thailand’s hospitality manufacture is entering a caller epoch of refinement pinch ONYX Hospitality Group’s motorboat of a renewal programme astatine nan internationally renowned Amari Don Muang Airport Bangkok, Amari Buriram, and Amari Phuket whose intent is to heighten nan guests experiences astatine nan amenities and redefine nan expectations of a five-star luxury enactment connected connection astatine each property. This zealous upgrade reinforces nan group’s intent to merge modern elegance pinch section charm, proving each venue is attuned to nan changing needs of world travelers, each of which will thief to heighten Thailand’s unrivaled estimation arsenic a tourism hub.
The Southeast Asia hospitality manufacture is changing quickly owed to caller recreation patterns, description of infrastructure, and a request for superior customer service. ONYX Hospitality Group, 1 of nan region’s premier mid-sized hospitality guidance firms, has declared a wide of marque enhancement to nan programme reinforcing its activity position successful nan industry. Central to this translator programme are 3 distinguished Amari properties successful Thailand—Amari Don Muang Airport Bangkok, Amari Buriram, and Amari Phuket—chosen arsenic focal points to showcase nan brand’s caller era of invention and elevated impermanent experiences.
Through its extended renovations, ONYX Hospitality Group, wants to embody modern traveller, yet instrumentality to nan personality of lukewarm Asian hospitality. The Leap Programme is designed to beforehand cardinal properties to bring nan properties to world standards, heighten their marketplace competitiveness, and cater to a wide array of customers from business and transit travellers to leisure and edifice tourists.
Amari Don Muang Airport Bangkok: Gateway for Transit and Business Travellers
Amari Don Muang Airport Bangkok holds a unsocial position successful Thailand’s hospitality scenery arsenic it is straight connected to Don Mueang International Airport. The spot has agelong been a preferred prime for travellers seeking convenient accommodation adjacent to 1 of Bangkok’s busiest hubs.
The upcoming renovation, scheduled betwixt mid-2025 and mid-2026, will see extended upgrades to:
- Building Structure: Enhancing durability and sustainability standards.
- Guestrooms: Modern creation concepts featuring improved layouts, premium bedding, and exertion integration for seamless stays.
- Lobby and Public Areas: A reimagined lobby pinch modern aesthetics and businesslike work travel to accommodate precocious transit volumes.
- Fitness Centre: Upgraded accommodation to entreaty to health-conscious travellers.
- Dining Venues: Introduction of Prego Don Muang, an internationally acclaimed Italian edifice marque that brings complete 2 decades of culinary excellence.
The hotel’s strategical location and enhanced accommodation will peculiarly use MICE (Meetings, Incentives, Conferences, Exhibitions) travellers, firm guests, and transit passengers. The renewal besides aligns pinch Don Mueang International Airport’s planned description , ensuring nan spot remains a captious subordinate successful Bangkok’s hospitality ecosystem.
Amari Buriram: Strengthening nan Sports and Cultural Tourism Market
Located successful Southern Isan, Amari Buriram is strategically positioned adjacent salient sports venues and taste landmarks. The metropolis has gained nickname arsenic a hub for some sports tourism and taste exploration, and nan edifice serves arsenic an perfect guidelines for home and world travellers.
The full-property translator will include:
- Comprehensive Guestroom Redesign: Larger, much stylish rooms pinch enhanced comfortableness tailored to families, sports enthusiasts, and world tourists.
- Dining Upgrade: Opening of Prego Buriram, which will present authentic Italian cuisine to nan region, further diversifying nan section culinary scene.
- Enhanced Common Spaces: Redesigned lobby, outdoor leisure areas, and wellness accommodation to meet nan expectations of modern travellers.
By tapping into Buriram’s increasing estimation arsenic a sports tourism destination, nan spot is poised to pull arena visitors, including fans of shot and motorsports, while appealing to leisure travellers seeking authentic taste immersion.
Amari Phuket: Elevating nan Patong Beach Experience
Amari Phuket stands prominently connected Patong Beach, 1 of nan astir internationally recognized tourism destinations successful Thailand. With a renewal scheduled to statesman successful 2027, nan spot intends to elevate its position arsenic a premier edifice for world leisure travellers.
The redesign will emphasize:
- Expansive Guest Rooms offering accrued space, modern interior styling, breathtaking vistas, and thoughtfully upgraded in-room features for an enhanced enactment experience.
- Premium Facilities: Enhanced excavation areas, spa facilities, and beachfront entree to meet nan request for luxury leisure experiences.
- Enhanced culinary and manner experiences pinch reimagined restaurants, inviting cafés, and stylish lounges designed to bespeak nan lively tone of Patong Beach while preserving nan serene and relaxing ambiance of nan resort.
Guests will bask a seamless equilibrium betwixt relaxation and entree to move entertainment, shopping, and eating options nearby. This translator strengthens Amari Phuket’s domiciled arsenic a apical destination edifice for world visitors seeking comfort, exclusivity, and convenience.
Strategic Timeline of Renovations
The enhancement programme reflects a cautiously system timeline:
- Amari Don Muang Airport Bangkok: Renovations from mid-2025 to mid-2026.
- Amari Buriram: Renovations wrong nan aforesaid timeframe to maximize synergy.
- Amari Phuket: Redesign opening successful 2027, pinch creation useful already successful progress.
This phased attack ensures operational continuity while allowing ONYX Hospitality Group to leverage resources efficaciously crossed aggregate properties.
Commitment to Brand Identity and Market Competitiveness
Amari’s properties travel a systematic attraction plan, pinch awesome refurbishments typically conducted each 10–15 years. This rhythm ensures that accommodation stay applicable to evolving traveller expectations. Recently completed upgrades see Amari Koh Samui, Amari Bangkok, Amari Pattaya, and nan afloat transformed Amari Bangsaen, which underwent a complete guestroom renewal and installation enhancement.
The latest programme strengthens Amari’s halfway identity: delivering premium mid-scale experiences that equilibrium comfort, section culture, and world standards. Through strategical upgrades of its flagship properties, ONYX Hospitality Group is strengthening Amari’s position arsenic a premier unit successful shaping nan early of Southeast Asia’s hospitality landscape.
Location Advantages and Market Appeal
Bangkok – Amari Don Muang Airport Bangkok
- Direct relationship to Don Mueang International Airport.
- Essential for transit travellers, business guests, and hose crews.
- Positioned to use from early airdrome description .
Buriram – Amari Buriram
- Close to Chang Arena and Chang International Circuit.
- Growing fame arsenic a sports tourism destination.
- Cultural tourism opportunities crossed Southern Isan.
Phuket – Amari Phuket
- Situated connected globally renowned Patong Beach.
- Appeals to world leisure travellers seeking luxury and accessibility.
- Combines relaxation pinch entree to vibrant nightlife and attractions.
Enhancing Guest Experiences
The renewal programme straight responds to evolving impermanent expectations, particularly:
- Comfort and Space: Larger guestrooms and modern amenities.
- Wellness and Lifestyle: Fitness centres, spas, and wellness activities.
- Culinary Excellence: Expansion of eating pinch nan summation of Prego restaurants.
- Technology Integration: Smart creation elements and in-room tech solutions.
- Sustainability: Environmentally friends upgrades aligned pinch world standards.
These improvements guarantee each spot remains competitory and applicable successful nan world recreation market.
Broader Impact connected Thai Tourism and Southeast Asia
The hospitality assemblage plays a captious domiciled successful Thailand’s economy, and ONYX Hospitality Group’s investments item assurance successful nan region’s tourism growth. The renovations will:
- Increase Thailand’s capacity to invited world visitors.
- Strengthen nan entreaty of Bangkok, Buriram, and Phuket arsenic recreation hubs.
- Contribute to sustainable tourism by aligning creation and work pinch world standards.
- Reinforce Southeast Asia’s position arsenic a preferred region for leisure and business travel.
A Vision for nan Future of Hospitality
The enhancement programs concerning Amari Don Muang Airport Bangkok, Amari Buriram, and Amari Phuket bespeak ONYX Hosptiality Group’s imagination of providing elevated hospitality fusing modernity, tradition, and location competitiveness.
The group’s accomplishments of aligning spot upgrades pinch infrastructure developments, traveler expectations, & tourism maturation are not only strengthening nan group’s marque identity, but, are besides making a important affirmative effect connected nan hospitality manufacture successful Thailand and a broader successful Southeast Asia.
ONYX Hospitality Group has introduced a visionary inaugural aimed astatine redefining nan impermanent acquisition done broad enhancements astatine Amari Don Muang Airport Bangkok, Amari Buriram, and Amari Phuket. This strategical translator seeks to elevate Thailand’s hospitality landscape, presenting nan federation arsenic a starring world destination distinguished by refined comfort, modern luxury, and exceptional recreation experiences.
For projects planned till 2027, ONYX Hosptiality Group is positioning itself arsenic a world benchmark for medium-sized hospitality firms by proving that innovation, creation focused connected nan customer, and calculated spending person beardown relationships pinch growth.