Thailand Expects Millions Of Visitors In With Southeast Asia And India Leading Arrivals

Published on November 3, 2025

Based connected nan ATTA forecasts, nan Thailand overseas tourer arrivals per twelvemonth will scope 32 cardinal by 2025, overmuch little than nan authorities prediction, owing to a perpetuated diminution successful Chinese tourer arrivals, which has, successful nan past, been Thailand’s number uno root of tourism.

ATTA analogy, China’s lacklustre capacity successful outbound tourism continues to beryllium a root of awesome interest for Thai tourism operators, moreover if Thailand manages to pull hundreds of thousands of caller arrivals from Asia, Europe, and nan Middle East.

China Leads, but Still Remains Below 30,000

In his statement, ATTA President Thanapol Cheewarattanaporn, emphasised China’s outbound tourism successful Thailand is presently stagnating astatine 10,000 regular arrivals, a number that is beneath nan pre pandemic levels and is 1 of nan complete 30,000 incoming Chinese visitors per time that Thailand is aiming for.

Assuming nan ATTA inclination prediction is solid, it will apt deed 4.6 cardinal Chinese arrivals successful 2025, which is beneath extrapolated figures, but still maintains and defends China’s position arsenic Thailand’s numero uno of inbound country.

The Association of Thai Travel Agents attributes this diminution to a assortment of reasons, including, but not constricted to, a deficiency of disposable flights, economical dowturns for nan walking organization successful China, and intensified rivalry from different Asia Pacific destinations.

Fortunately, Thailand is still capable to tie a important number of visitors from nan remainder of Southeast Asia, Southern Asia, and Eastern Europe.

The Top Five Inbound Markets Forecast for Thailand successful 2025

ATTA has forecasted Thailand’s apical root inbound tourism markets successful 2025 to be:

China – 4.6 cardinal visitors

Malaysia – 4.5 cardinal visitors

India – 2.2 cardinal visitors

Russia – 1.6 cardinal visitors

South Korea – 1.5 cardinal visitors

These 5 markets are group to correspond astir 45% of Thailand’s full world arrivals, illustrating nan country’s ongoing dependence connected tourism from nan region, and nan necessity for much varied root markets.

Malaysia continues to beryllium nan 2nd largest market, acknowledgment to cross-border recreation and short-haul flights, and India continues to turn strongly, period connected month, owed to much world flights and a burgeoning recreation market.

Demand for recreation to Thailand from Russia and South Korea continues steadily, supported by bookings successful nan wintertime and long-stay recreation to coastal areas specified arsenic Phuket, Pattaya and Krabi.

The forecasted full number of arrivals is 32 million

Forecasts made by nan tourism assemblage successful Thailand for 2025 expect 32 cardinal overseas arrivals, importantly little than nan government’s target of 35 cardinal visitors.

Though nan 2025 projection is simply a marginal summation from 2024, nan forecasted number of arrivals still indicates a deficiency of capable betterment for nan market, particularly successful respect to reluctance to prosecute nan Chinese sector, which successful 2019 provided adjacent to 11 cardinal visitors.

The existent ATTA forecast indicates dependable maturation from ASEAN, South Asia, and Europe, while nan slow betterment of group tours from China and constricted charter flights continues to beryllium nan main obstacles.

The association’s members, representing hundreds of recreation agencies and circuit operators, are presently collaborating pinch nan applicable authorities to triumph backmost nan spot of Chinese visitors pinch promotional and cooperative activities.

Initiatives to Promote Regional and Chinese Tourism

The ATTA has put guardant plans to amended nan tourism “slump” by making Thailand much competitory successful nan region. These are:

• Partnerships pinch airlines to summation nan wave of flights from awesome cities successful China to Bangkok, Phuket, and Chiang Mai.
• Multi-regional tourism and recreation exhibitions designed to beforehand Thailand’s festivals, cuisine, and different attractions.
• Partnerships pinch Chinese online recreation agencies to reposition Thailand arsenic a safe tourer destination.
• Value-added packages targeting families, group tours, and self-guided travelers, incorporating much affordable recreation options.

The relation besides pointed retired nan request to easiness visa restrictions, amended costs processing systems, and fortify online promotional efforts targeted astatine young Chinese Nationals and independent visitors (FITs).

The Distribution of Tourism wrong Thailand’s Important Regions.

The starring destinations successful Thailand are opening to witnesser an summation successful visitors:

Bangkok serves arsenic some an world gateway and a tourism destination successful its ain right, catering to some short-haul and long-haul travelers wanting to partake successful its culture, shopping and food.

The liking coming from nan European and Russian markets helps to recapture nan formation tourism Phuket and Krabi.

Travelers from South Korea and India caput to nan quality and adventures of Chiang Mai and Chiang Rai.

The proximity of Pattaya to Malaysia and Singapore, mixed pinch nan readiness of short-haul flights and roadworthy access, continues to make it a celebrated destination for family and leisure travelers.

In an effort to diversify tourism offerings and widen visitant spending beyond nan superior tourer centers, secondary destinations, peculiarly Nakhon Si Thammarat, Trang, and Sukhothai, are being actively marketed.

ATTA Encouraging Collaboration wrong nan Sector.

Alongside way readying and projections, ATTA has advocated for associated activities to lick emerging issues for nan nationalist and nan backstage sectors.

The relation pointed retired an contiguous request to resoluteness assurance issues for travelers, and recommends implementation of stronger regulations successful proactive and constructive approaches, online scams targeting tourists, peculiarly successful nan tourism sector.

ATTA besides requested improved practice among airlines, hotels, recreation agencies, and section authorities bodies to present amended worth and greater ratio successful recreation services for overseas visitors.

Global and Regional Travel Outlook

Industry analysts declare that nan rebound of Thailand’s tourism manufacture is successful sync pinch nan remainder of nan Asia-Pacific region. Future recreation request is anticipated to grow, but caller patterns bespeak shorter recreation periods and much economical recreation options.

Underpinned by its well-developed tourism infrastructure and strategical position successful Asia, Thailand is still 1 of nan apical 5 world recreation destinations connected nan continent, notably for its visa-free policies for selected root markets.

Through investments successful integer tourism, improved sustainable tourism practices, and amended carrier connectivity, nan authorities and nan backstage assemblage purpose to summation wide arrivals. This is evidenced by nan investments successful Suvarnabhumi Airport’s Terminal 2 and caller obstruction nexus connections to halfway tourism provinces, and nan description of nan airdrome itself.

Conclusion

In its latest assessment, nan Association of Thai Travel Agents (ATTA) indicates that 32 cardinal world visitors are expected to sojourn Thailand by nan twelvemonth 2025. This shows that nan state is connected nan correct way towards recovery, though nan business pinch Chinese visitors is troubling.

Despite nan ongoing situation, China continues to beryllium nan biggest root of visitors to nan country. The arrivals from different countries for illustration Malaysia, India, Russia and South Korea are surely helping successful nan betterment of this industry.

With nan summation of caller location collaborations arsenic good arsenic caller focused promotion techniques, nan extremity of Thailand for nan coming years is to clasp its position arsenic nan finest recreation destination successful Asia, while successful nan process keeping equilibrium betwixt betterment pinch semipermanent maturation and diversification of tourism.