Thailand Expands Tourism Strategy With A Focus On Sustainability And Repeat Visitors

Published on October 19, 2025

The Tourism Authority of Thailand (TAT) reaffirmed its committedness to promoting Thailand as a high-value, sustainable recreation destination for value visitors at ITB Asia 2025, which took spot astatine Marina Bay Sands in Singapore from October 15–17. With an accent connected experience-driven and sustainable tourism, nan arena was a important measurement successful nan TAT’s strategy to target return visitors from Singapore and different short-haul markets.

Reaffirming Thailand’s Appeal to Repeat Visitors from Singapore

According to Mr. Kittipong Prapattong, TAT’s Deputy Governor for Digitalisation, Research, and Development, nan Singapore marketplace continues to grounds beardown resilience and a penchant for Thailand. With complete 80% of Singaporean visitors returning for repetition trips, nan state has solidified its position arsenic 1 of nan apical short-haul destinations for Singaporeans. Over 73,000 Singaporeans visited Thailand from January to September 2025, contributing to nan dependable request for tourism services.

TAT intends to prolong this maturation by offering caller and meaningful experiences pinch each visit. The information astatine ITB Asia 2025 is an integral portion of this strategy, arsenic it enables TAT to prosecute pinch recreation professionals and media, further positioning Thailand arsenic a hub for quality, sustainable tourism.

Promoting Sustainable and Experience-Driven Tourism

The Thailand Pavilion astatine ITB Asia 2025 was a item of nan event. Designed successful a modern Thai style, nan pavilion featured interactive zones aimed astatine business meetings, media engagements, and showcasing nan country’s rich | taste heritage. One of nan standout experiences was nan unrecorded taste objection of nan ‘Thai Herbal Inhaler by REUNROM’, which offered attendees a multisensory brushwood blending accepted Thai wellness pinch modern presentations. This inaugural underscores Thailand’s committedness to integrating sustainability pinch authentic, experience-driven tourism.

TAT’s information besides emphasized nan increasing inclination of eco-friendly recreation options, peculiarly targeting visitors looking for sustainable, low-impact experiences. These initiatives align pinch TAT’s semipermanent extremity of attracting high-value, environmentally conscious travellers who activity meaningful connections pinch nan destinations they visit.

Expanding Thailand’s Tourism Offering

A delegation of 22 apical Thai tourism operators participated successful ITB Asia 2025, presenting Thailand’s excellence, innovation, and sustainability efforts to a world audience. Among nan delegation were award-winning businesses specified arsenic Carlton Hotel Bangkok Sukhumvit, Cross Hotels and Resorts, Jurassic World: The Experience, and Melati Beach Resort and Spa. This divers operation of businesses highlights nan assortment of options disposable to visitors, from luxury resorts to unsocial experiences for illustration sports tourism and wellness retreats.

TAT is besides focusing connected expanding high-value tourism segments. These see wellness and wellness tourism, luxury travel, honeymoon and wedding experiences, and sports tourism. Specific areas of maturation are cycling, marathons, and Muay Thai, which person gained fame among adventure-seekers and sports enthusiasts.

The Overland Drive and Fly & Drive markets are besides seeing important growth, pinch TAT targeting younger travellers done integer trading campaigns and associated promotions pinch airlines, circuit operators, and in installments paper partners. These promotions purpose to thrust engagement pinch Thailand’s wide scope of tourism offerings, attracting some seasoned travellers and first-time visitors.

A Focus connected Quality and Sustainability for nan Future

The information of TAT astatine ITB Asia 2025 serves arsenic a reaffirmation of its strategy to target high-value markets, peculiarly Singapore, which remains 1 of Thailand’s astir important short-haul markets. With a robust formation schedule of 283 play flights connecting Singapore to Thailand, representing astir 60,000 seats, Thailand is well-positioned to cater to nan increasing request from nan Singaporean market.

Thailand’s attraction connected sustainable tourism is much applicable than ever arsenic world recreation trends displacement towards eco-friendly and responsible travel. TAT’s ongoing efforts to beforehand sustainability guarantee that Thailand remains a apical prime for travellers who are conscious of their biology impact.

Thailand’s Tourism Vision for nan Future

TAT’s information astatine ITB Asia 2025 marks a important milestone successful strengthening Thailand’s position arsenic a starring destination for short-haul travellers, particularly from Singapore. With a beardown accent connected sustainability, innovation, and unsocial recreation experiences, Thailand continues to germinate its tourism offering to meet nan demands of modern, experience-driven tourists.

Thailand is poised to support its position arsenic a awesome subordinate successful nan location and world tourism markets by interacting pinch nan expanding markets and reaffirming its dedication to high-end, environmentally responsible travel. The early of Thailand’s tourism assemblage will beryllium importantly shaped by TAT’s accent connected returning tourists, eco-friendly operations, and a assortment of traveler demographics.