Thailand Builds Stronger Connections With Japanese Market Through Cultural And Wellness Offerings At Tej 2025

Published on September 30, 2025

Thailand is strengthening its ties pinch nan Japanese marketplace by showcasing its rich | taste practice and wellness offerings astatine TEJ 2025. This strategical move intends to pull Japanese travelers seeking authentic experiences and rejuvenating getaways, further solidifying Thailand’s position arsenic a starring destination for civilization and wellness tourism.

The Tourism Authority of Thailand (TAT) has successfully concluded its information astatine nan 2025 Tourism Expo Japan (TEJ 2025), held from September 25 to 28 astatine nan Aichi Sky Expo successful Nagoya. As 1 of Japan’s starring recreation waste and acquisition events, TEJ 2025 provided an perfect level for Thailand to reaffirm its entreaty arsenic a apical recreation destination, prosecute pinch imaginable repetition visitors, and showcase caller opportunities to scope younger and emerging traveler segments.

The charismatic opening of nan Thailand Pavilion took spot connected September 25, marking nan opening of a vibrant and immersive acquisition for each visitors. The arena attracted a divers audience, including recreation waste and acquisition professionals, influencers, and taste enthusiasts, eager to research Thailand’s rich | taste offerings. The pavilion was designed nether nan taxable “Journey Through nan 5 Must-Do successful Thailand,” reflecting nan principle of Thailand’s cultural, natural, and experiential highlights. Spanning 90 quadrate meters, nan Thailand Pavilion allowed attendees to dive heavy into nan country’s civilization and lifestyle, offering them an unforgettable sensory experience.

Inside nan pavilion, visitors were treated to various taste performances and activities that showcased nan diverseness and authenticity of Thailand. The pavilion’s highlights included Muay Thai demonstrations, a unsocial and captivating constituent of Thailand’s martial arts tradition. Visitors besides enjoyed protector puppetry performances, a accepted creation shape that tells stories done intricate hand-crafted puppets, arsenic good arsenic location Isan music, and people dances that featured nan country’s rich | taste heritage. Thai classical and people dances from different regions successful Thailand captivated nan audience, offering a glimpse into nan nation’s creator legacy.

Alongside these taste performances, nan pavilion featured wellness and trade activities that emphasized Thailand’s attraction connected health, relaxation, and sustainable craftsmanship. One of nan standout experiences was “nuad fon,” a classical creation massage performed by a section spa. This accepted massage practice, rooted successful Thai culture, offered visitors a chance to acquisition nan calming effects of Thai therapeutic techniques. Other engaging activities included floral garland making, clay pin and candle workshops, and fragrance creation workshops, which allowed visitors to pat into their productivity while learning astir Thailand’s aromatic and creator traditions. These hands-on workshops embodied TAT’s committedness to showcasing some Thailand’s rich | practice and its increasing entreaty arsenic a destination for wellness and mindful travel.

Interactive experiences were besides incorporated into nan pavilion to heighten visitant engagement. Digital games and unrecorded talk shows brought nan pavilion to life, engaging visitors successful a nosy and acquisition manner. Popular Japanese Key Opinion Leaders (KOLs) joined nan interactive events, including nan Sato Triplets, who are charismatic ambassadors for Thai tourism successful Japan. Cultural anthropologist Professor Fumihiko Tsumura besides participated, offering insights into Thai civilization and tourism trends. These experiences not only created an enjoyable situation for visitors but besides allowed TAT to fortify its narration pinch imaginable travelers and deepen their relationship to Thailand’s culture.

The information astatine TEJ 2025 was besides a clear objection of TAT’s efforts to entreaty to a wide scope of caller recreation segments. Among these are Millennials, Gen Z, progressive seniors, powerfulness couples, integer nomads, and Oshi-katsu travelers. These demographics are progressively seeking destinations that connection some escapade and authenticity, and Thailand is positioning itself arsenic a starring choice. The pavilion’s interactive experiences, coupled pinch its taste and wellness-focused offerings, bespeak TAT’s strategy of diversifying nan visitant guidelines and tapping into emerging markets.

The accrued aerial connectivity betwixt Thailand and Japan is further fueling this maturation successful recreation demand. In 2025, nonstop flights to Thailand run from six awesome Japanese airports, including Sapporo, Tokyo Narita, Haneda, Nagoya, Osaka, and Fukuoka. With a full spot capacity exceeding 3 million, up 8.5% year-on-year, these flights play a important domiciled successful supporting nan continued momentum of Thai tourism. TAT has been leveraging these improved connections by moving targeted campaigns crossed its 3 offices successful Japan.

One of nan standout campaigns is nan “Thailand Commercial Flights Promotion,” successful collaboration pinch ZIP Air, Air Japan, and starring recreation agents. This run intends to summation formation bookings and promote first-time travelers to research Thailand. Additionally, nan “Thailand – Thai Katsu” task focuses connected reaching retired to younger travelers, specifically Gen Z, utilizing integer platforms and familiarization trips to beforehand Thailand arsenic a recreation destination. TAT besides introduced nan “Amazing Thailand Through Kyushu – Irodori nary Tabi” project, which will beryllium featured astatine nan Saga International Balloon Fiesta from October 30 to November 3, 2025. This inaugural targets visitors willing successful experiencing Thailand done caller taste and location lenses.

Japan has agelong been 1 of Thailand’s cardinal root markets, and nan figures from 2025 bespeak its continued importance. From January 1 to September 18, 2025, Thailand welcomed complete 767,000 Japanese visitors, marking a 5% year-on-year increase. Japanese travelers typically enactment an mean of six nights, spending astir 39,000 baht per personification during their trips. These visitors are drawn to Thailand’s taste heritage, community-based tourism, and wellness offerings. Popular destinations for Japanese visitors see Bangkok, Chon Buri, Phuket, Ayutthaya, and Chiang Mai, each of which cater to nan varied interests of visitors seeking some relaxation and adventure.

Looking ahead, TAT has group a target of 1.25 cardinal Japanese visitors by nan extremity of 2025. This eager extremity is expected to make astir 48.88 cardinal baht successful gross for nan Thai economy. As aerial connectivity increases and caller campaigns are launched, Thailand’s tourism manufacture is well-positioned to support its beardown entreaty among Japanese travelers and further fortify its position arsenic a starring destination successful Southeast Asia.

At TEJ 2025, Thailand is deepening its ties pinch nan Japanese marketplace by highlighting its taste and wellness offerings, aiming to pull Japanese travelers seeking authentic experiences and relaxation.

TAT’s information successful nan 2025 Tourism Expo Japan was an important milestone successful promoting Thailand’s divers tourism offerings, creating lasting connections pinch travelers, and reinforcing nan country’s image arsenic a destination for taste authenticity, wellness, and sustainable tourism.